Core Viewpoint - Wang Zhihe, a time-honored brand, participated in the 120th anniversary celebration of China Agricultural University, showcasing the charm of traditional fermented bean curd through various interactive activities and product displays [1] Group 1: Event Participation - Wang Zhihe engaged in the university's anniversary through performances, intangible cultural heritage experiences, cultural creative activities, and food tasting [1] - The event featured multiple interactive areas, including a cultural creative product display that attracted significant attention from students and faculty [1] Group 2: Product Innovation - The company showcased a range of innovative products, including spicy dry fermented bean curd, black truffle and matsutake vegetarian sauce, organic cooking wine, and organic white fermented bean curd [1] - New products focused on low-salt health concepts, such as reduced-salt rose fermented bean curd and reduced-salt whole bean curd, aligning with modern consumer dietary preferences while preserving traditional flavors [1] Group 3: Marketing Strategy - Wang Zhihe has been actively promoting intangible cultural heritage in schools and engaging in cross-industry collaborations to innovate while preserving its legacy [1] - The company aims to attract a younger audience to appreciate and enjoy its products through initiatives like the intangible cultural heritage activities [1]

Group 1 - The event celebrated the 120th anniversary of China Agricultural University, showcasing the traditional fermentation technique of "Wang Zhi He" and its new products [1][3] - Interactive areas included cultural creative products like keychains and fridge magnets, as well as a food tasting area featuring popular dishes that attracted many young visitors [1][3] - New product displays featured innovative items such as spicy dry fermented tofu, black truffle mushroom sauce, and organic fermented products that have received organic certification [1][3] Group 2 - The event included a non-heritage experience area where participants could engage in traditional tofu-making processes, enhancing their understanding of the cultural heritage [3][5] - An original musical play titled "Wang Zhi He" was performed, narrating the entrepreneurial journey and craftsmanship spirit of the brand, encapsulating over 350 years of its history [3][5]