作为山东数字文化集团布局数字文化产业的重要实施主体,齐鲁晚报·齐鲁壹点积极探索"传媒+科技+文 化"的发展模式,全面参与齐鲁文化大模型开发工作,打造全省文化新基建。目前项目已写入省政府工作报 告,获国家网信办"双备案",获山东省重大科技创新工程,获得中国信通院五星级认证。 目前,齐鲁晚报·齐鲁壹点相关技术已申请国家专利53项,获得软件著作权130多项,获得国家高新技术企 业、山东省新型智慧媒体重点实验室、省数字文化创新实验室、省数据开放创新应用实验室、山东 省"一企一技术"研发中心等30余项省级以上荣誉或资质。 齐鲁晚报·齐鲁壹点不断加强全媒体传播体系建设,筑牢主流舆论阵地。目前全媒体总覆盖人群超1.86 亿。持续优化"传媒+N"经营模式,打造"传媒+广告、内容、视频、技术、党建、智库"等融媒业态。与山 东省农业农村厅联合打造"齐鲁农超"山东省农副产品展示交易平台,是官方指定的唯一区域农业公共品 牌自主平台,已吸引5600余户商家入驻,线上线下交易额超1亿元。先后打造了齐鲁国际车展、山东高招 会、好品金融评选、山东高质量发展峰会等品牌活动。其中齐鲁国际车展已成功举办52届,每年带动成 交额近80亿元。 通过自 ...

Core Insights - The Asia Brand Conference held in Hong Kong announced the 2025 Asia's 500 Most Influential Brands report, with 217 brands from China (including Hong Kong, Macau, and Taiwan) making the list, representing 43.40% of the total [6][7] - Qilu Evening News and Qilu Yidian, under Dazhong Media Group, ranked in the Asia's 500 for the ninth time, being the only media brand from Shandong province to be included [1][3] Company Development - Qilu Evening News and Qilu Yidian have adapted to changes in the media landscape by promoting deep integration and innovation, focusing on a dual-brand strategy and developing platforms in smart media, cloud, and think tanks [1][4] - The total audience reach of the all-media system exceeds 186 million, with the Qilu Yidian app downloaded over 105 million times [3][4] - The company has established a "Media + N" operational model, collaborating with the Shandong Provincial Department of Agriculture to create the "Qilu Agricultural Supermarket" platform, attracting over 5,600 merchants and generating over 100 million yuan in transactions [3][4] Technological Advancements - Qilu Yidian has built a self-controlled platform through its technology team, exploring applications of AI, big data, and blockchain in media and culture [4][5] - The Qilu Yidian app has been upgraded to version 12.0, enhancing user interaction and content delivery [4] - The company has developed several key products, including the "Yidian Tianyuan" metaverse space and the "Yidian Tianji" media model, which have received national certifications [5] Industry Overview - The media industry ranked third in the Asia's 500 list, with 44 brands included, reflecting a slight decrease from the previous year [6][7] - The financial sector had the highest representation with 71 brands, followed by information technology and media, indicating shifts in consumer trends and industry dynamics [6][7]

Group 1 - The 22nd World Brand Conference was held on June 18 in Beijing, where the World Brand Lab released the 2025 analysis report of "China's 500 Most Valuable Brands" [1] - The total value of the 2025 "China's 500 Most Valuable Brands" is 42.03 trillion yuan, an increase of 3.46 trillion yuan from the previous year, representing a growth rate of 8.97% [1] - The top five brands in the ranking include State Grid (715.26 billion yuan), China Petroleum (605.63 billion yuan), Haier (573.52 billion yuan), Industrial and Commercial Bank of China (571.78 billion yuan), and China Resources (532.54 billion yuan) [1] Group 2 - In terms of regional distribution, Beijing has 92 brands on the list, followed by Guangdong with 81, and Shandong with 40 brands [2] - In the media industry, 32 media units made it to the list, with Qilu Evening News·Qilu One Point ranking 353rd with a brand value of 28.84 billion yuan [2] - Qilu Evening News·Qilu One Point has been included in the list for 22 consecutive years and has received over 30 provincial-level honors or qualifications [2] Group 3 - Qilu Evening News·Qilu One Point's total media coverage exceeds 186 million people, with the Qilu One Point app downloaded over 105 million times [3] - The platform's social media accounts have significant followings, including over 30.90 million followers on Douyin and over 16.90 million on Weibo, ranking among the top in the province and nationwide [3]

Group 1 - The event "New Quality Shandong, Building the Future" was held to focus on the evolution of brands in the digital intelligence era and to share successful ESG cases and innovative practices of Shandong enterprises [1] - The launch of the "Qilu Brand Culture Digital Platform Co-construction" project aims to integrate resources and utilize technologies like big data and artificial intelligence to support the digitalization of Shandong brands [1] - The establishment of Shandong Digital Culture Group is a significant step in implementing the national cultural digitalization strategy, covering five major sectors including smart media and digital economy [2] Group 2 - The media matrix under the Shandong Digital Culture Group reaches over 186 million people, with the core platform Qilu Yidian having over 105 million downloads [2] - The leadership of Qilu Evening News and Qilu Yidian emphasizes the responsibility in brand building and ESG practices, aiming to provide strong support for the sustainable development of Shandong brands [2] - Brand building is recognized as a long-term task filled with hope and opportunities, with a call for collaboration to write a new chapter in the development of Shandong brands [2]