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齐鲁晚报·齐鲁壹点上榜2025年亚洲品牌500强
Qi Lu Wan Bao· 2025-09-25 10:01
作为山东数字文化集团布局数字文化产业的重要实施主体,齐鲁晚报·齐鲁壹点积极探索"传媒+科技+文 化"的发展模式,全面参与齐鲁文化大模型开发工作,打造全省文化新基建。目前项目已写入省政府工作报 告,获国家网信办"双备案",获山东省重大科技创新工程,获得中国信通院五星级认证。 目前,齐鲁晚报·齐鲁壹点相关技术已申请国家专利53项,获得软件著作权130多项,获得国家高新技术企 业、山东省新型智慧媒体重点实验室、省数字文化创新实验室、省数据开放创新应用实验室、山东 省"一企一技术"研发中心等30余项省级以上荣誉或资质。 齐鲁晚报·齐鲁壹点不断加强全媒体传播体系建设,筑牢主流舆论阵地。目前全媒体总覆盖人群超1.86 亿。持续优化"传媒+N"经营模式,打造"传媒+广告、内容、视频、技术、党建、智库"等融媒业态。与山 东省农业农村厅联合打造"齐鲁农超"山东省农副产品展示交易平台,是官方指定的唯一区域农业公共品 牌自主平台,已吸引5600余户商家入驻,线上线下交易额超1亿元。先后打造了齐鲁国际车展、山东高招 会、好品金融评选、山东高质量发展峰会等品牌活动。其中齐鲁国际车展已成功举办52届,每年带动成 交额近80亿元。 通过自 ...
连续九年入选!齐鲁晚报·齐鲁壹点上榜2025年亚洲品牌500强
Qi Lu Wan Bao· 2025-09-24 12:42
近年来,齐鲁晚报·齐鲁壹点主动适应传播生态巨变,不断推进媒体深度融合发展,以建设新型现代智慧传媒为发展定位,实施齐鲁晚报、齐鲁壹点双品 牌战略,做强智媒、智云、智库三大平台,做实内容、技术、数据、元宇宙四大中台,做优"传媒+N"融媒业态运营模式,全力构建媒体全新影响力,逐 渐形成了"1+2+3+4+N=1"的媒体融合发展战略布局。 转自:大众报业·齐鲁壹点 齐鲁晚报·齐鲁壹点记者 周雨婷 9月24日,亚洲品牌大会在香港召开。主办方世界品牌实验室(World Brand Lab)在会上发布了2025年(第二十届)《亚洲品牌500强》年度报告,此次亚洲品 牌500强共有20个国家和地区的品牌入选。其中,大众报业集团旗下齐鲁晚报·齐鲁壹点位列其中,第九次入选亚洲品牌500强,是山东区域唯一上榜的媒 体品牌。 智媒建设成果丰硕 打造融合创新"齐鲁模式" 媒体品牌建设是企业核心发展战略的重要组成部分,也是媒体机构发展壮大的重要基础。 齐鲁晚报·齐鲁壹点不断加强全媒体传播体系建设,筑牢主流舆论阵地。目前全媒体总覆盖人群超1.86亿。其中,核心平台齐鲁壹点客户端下载量超1.05 亿。平台账号中,果然视频抖音号粉丝量超320 ...
齐鲁晚报·齐鲁壹点荣登2025年中国500最具价值品牌
Qi Lu Wan Bao· 2025-06-18 21:20
Group 1 - The 22nd World Brand Conference was held on June 18 in Beijing, where the World Brand Lab released the 2025 analysis report of "China's 500 Most Valuable Brands" [1] - The total value of the 2025 "China's 500 Most Valuable Brands" is 42.03 trillion yuan, an increase of 3.46 trillion yuan from the previous year, representing a growth rate of 8.97% [1] - The top five brands in the ranking include State Grid (715.26 billion yuan), China Petroleum (605.63 billion yuan), Haier (573.52 billion yuan), Industrial and Commercial Bank of China (571.78 billion yuan), and China Resources (532.54 billion yuan) [1] Group 2 - In terms of regional distribution, Beijing has 92 brands on the list, followed by Guangdong with 81, and Shandong with 40 brands [2] - In the media industry, 32 media units made it to the list, with Qilu Evening News·Qilu One Point ranking 353rd with a brand value of 28.84 billion yuan [2] - Qilu Evening News·Qilu One Point has been included in the list for 22 consecutive years and has received over 30 provincial-level honors or qualifications [2] Group 3 - Qilu Evening News·Qilu One Point's total media coverage exceeds 186 million people, with the Qilu One Point app downloaded over 105 million times [3] - The platform's social media accounts have significant followings, including over 30.90 million followers on Douyin and over 16.90 million on Weibo, ranking among the top in the province and nationwide [3]
廖鲁川:为山东品牌提供全方位的数字化支持,助力品牌文化的传播与创新
Qi Lu Wan Bao Wang· 2025-05-13 14:02
Group 1 - The event "New Quality Shandong, Building the Future" was held to focus on the evolution of brands in the digital intelligence era and to share successful ESG cases and innovative practices of Shandong enterprises [1] - The launch of the "Qilu Brand Culture Digital Platform Co-construction" project aims to integrate resources and utilize technologies like big data and artificial intelligence to support the digitalization of Shandong brands [1] - The establishment of Shandong Digital Culture Group is a significant step in implementing the national cultural digitalization strategy, covering five major sectors including smart media and digital economy [2] Group 2 - The media matrix under the Shandong Digital Culture Group reaches over 186 million people, with the core platform Qilu Yidian having over 105 million downloads [2] - The leadership of Qilu Evening News and Qilu Yidian emphasizes the responsibility in brand building and ESG practices, aiming to provide strong support for the sustainable development of Shandong brands [2] - Brand building is recognized as a long-term task filled with hope and opportunities, with a call for collaboration to write a new chapter in the development of Shandong brands [2]