1月21日，生态环境部公布第一批美丽乡村先行区名单，全国23个县（市、区）入选。其中，惠州龙门 榜上有名，也是全省唯一入选该名单的地区。 第一批美丽乡村先行区名单中，有破解山区乡村建设难题，协调生态保护与民生发展的10个重点体现农 村生态功能的涉农县（市、区）；也有统筹城乡发展，扭转二元结构，摸索"生态保护+特色产业"的7个 重点体现城乡融合发展的涉农县（市、区）；还有保障生态底色、实现产业兴农的6个重点体现农业生 产功能的涉农县（市、区）。此次龙门被纳入重点体现农业生产功能的涉农县（市、区）。 美丽乡村建设是一项系统性工程，涵盖生态、产业、民生、文化等多个维度。近年来，龙门协同推进生 态环境保护与县域高质量发展，持续探索生态优势向发展优势转化。一方面，坚持推进农业现代化，打 造农业全产业链条，培育特色优势产业。探索"生态+产业"发展路径，推动农文旅深度融合，县内的丝 苗米和三黄胡须鸡两大省级现代农业产业园成为当地推进三产融合发展的新样本。另一方面，依托红色 文化和生态资源，打造集研学、康养、乡村旅游于一体的示范带，推动村级集体经济由"单点发 展"向"联村共建"转变。同时，通过"企业+合作社+基地+农户"等模 ...

Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].