Group 1 - The Ministry of Ecology and Environment announced the first batch of Beautiful Countryside Pilot Areas, with 23 counties (cities, districts) selected nationwide, including Longmen in Huizhou, which is the only region in the province to be included [1] - The selected areas focus on various aspects such as ecological function, urban-rural integration, and agricultural production, with Longmen being recognized for its emphasis on agricultural production functions [1] Group 2 - Beautiful countryside construction is a systematic project that encompasses multiple dimensions including ecology, industry, livelihood, and culture [2] - Longmen has been promoting ecological protection alongside high-quality county development, exploring the transformation of ecological advantages into developmental advantages [2] - The county is advancing agricultural modernization by creating a complete agricultural industry chain and cultivating characteristic advantageous industries, exemplified by the integration of agriculture, culture, and tourism [2] - Longmen is developing a demonstration area that combines red culture and ecological resources, promoting collective economic development through models like "enterprise + cooperative + base + farmer" [2] - Local agricultural products such as Longmen rice, loquat honey, and Chenju orange have been recognized as special products for the 15th National Games, enhancing their market value [2]

Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].