【市场回顾】 周四 A 股三大指数集体收涨，截止收盘，沪指收涨 0.37%，深成指收 涨 1.43%，创业板指收涨 1.75%。沪深两市成交额 15391.16 亿元。申 万行业方面，国防军工、通信、电子领涨，银行、交通运输、环保领 跌；概念板块方面，兵装重组概念、同花顺果指数、共封装光学（CPO） 领涨，房屋检测、黄金概念、举牌领跌。港股方面，恒生指数收跌 0.08%，恒生科技指数收涨 0.56%；海外方面，美国三大指数集体收 涨，道指收涨 0.52%，标普 500 收涨 0.54%，纳指收涨 0.75%。 [Table_Title] 万联晨会 [Table_MeetReportDate] 2025 年 07 月 18 日 星期五 [Table_Summary] 概览 核心观点 【重要新闻】 【财政部、税务总局宣布调整超豪华小汽车消费税政策】自 2025 年 7 月 20 日起，超豪华小汽车消费税征收门槛降至 90 万元，新能源车 型纳入征收范围，对纯电动、燃料电池等没有气缸容量（排气量）的 超豪华小汽车仅在零售环节征收消费税；对纳税人销售二手超豪华小 汽车，不征收消费税。 【美国众议院通过加密货币法案】当 ...

证券研究报告|传媒 [Table_Title] 6 月六款重点新游上线，《银与绯》、《龙 魂旅人》表现突出 [Table_IndustryRank] [Table_ReportType] ——传媒行业月报[Table_ReportDate] [投资要点： Table_Summary] ⚫ 新游情况：2025 年 6 月份共 6 款新重点手游上线。6 款上线的重点新 游分别是鹰角网络发行的《泡姆泡姆》（6 月 2 日）、网易游戏发行的 《冰汽时代：最后的家园》（6 月 5 日）、紫龙游戏发行的《龙魂旅人》 （6 月 6 日）、腾讯游戏发行的《最终幻想 14：水晶世界》（6 月 19 日）、三七互娱发行的《龙骑士学园》（6 月 19 日）、沐瞳科技发行的 《银与绯》（6 月 26 日）。 游戏运营情况： 1）《银与绯》凭借"美术独特性+减负设计+全球化制作"，成功突 围红海。《银与绯》是沐瞳科技旗下暗黑哥特幻想题材的策略卡牌 RPG 手游，以"暗黑哥特美学+深度策略卡牌"为核心，从独特的"吸 血鬼"视角提供丰富且突出的沉浸式"番剧体验"，精准锚定二次元 用户，同时减负设计保证了趣味性、策略性和休闲性的平衡并存， ...

Core Viewpoint - The summer gaming season of 2025 is expected to see a variety of new game releases, with notable titles from companies like Tencent, NetEase, and others, despite fewer high-profile launches compared to previous years [1]. Game Releases Overview - **Eagle Horn Network** is set to launch its first buyout multiplayer console game "Pao Mu Pao Mu" on June 2 [2]. - **NetEase** will release "Frostpunk: Last Home" on June 5, a mobile adaptation of the original game [9]. - **Tencent** has multiple titles lined up, including "Final Fantasy XIV: Crystal World" on June 19 and "Dragon Stone War" on June 26 [6][3]. - **Lingze Technology** is launching "Mingmo: Yuanshu Yu" on July 24, a soul-like action game [12]. - **Lilith Games** is expected to release "Far Light 84," a tactical shooting game, during the summer [14]. Notable Game Features - "Dragon Stone War" features 20 types of units and a unique battle interaction system, aiming to innovate within the SLG genre [3]. - "Final Fantasy XIV: Crystal World" introduces new gameplay features and a different monetization strategy compared to its original version [6]. - "Star Resonance," developed by Shanghai Baokela, is a two-dimensional MMORPG expected to launch in August, featuring multi-platform compatibility [7]. - "Frostpunk: Last Home" has adjusted its gameplay for mobile, offering both hardcore and casual modes [10]. Market Context - The summer gaming market is competitive, with several companies like Tencent and NetEase launching new titles, indicating a strategic push to capture player interest [1][27]. - The gaming industry is seeing a trend towards innovative gameplay mechanics and monetization strategies, as evidenced by the upcoming releases [6][10].

Game Releases - Eagle Horn Network's "Pom Pom" launched on June 2, featuring a buyout multiplayer cooperative adventure gameplay with over 15,000 concurrent players on its first day and received "Very Positive" ratings on Steam [1] - NetEase's "Frostpunk: The Last Haven" launched on June 5, adapting the core survival and moral choice experience of the original PC game for mobile, introducing new modes [3] - Purple Dragon's idle card game "Dragon Soul Traveler" launched on June 6, featuring a unique comedic harem theme and a semi-real-time strategy combat system [4] - Night Street Games announced "Last Flag," a 5v5 team shooting game set to release in 2026 on Windows PC, focusing on fast-paced gameplay and key moments [5] Game Shutdowns - Ubisoft announced the shutdown of the free-to-play shooter "Hyper Scape" on June 3, after only 9 months of operation, highlighting a negative case in long-term game management [6] - Tencent's classic mobile game "Chinese Paladin Online" officially closed its servers on June 2, ending nearly 8 years of operation, with compensation available for players [7] Awards and Recognition - "Infinite Warmth," developed by Paper Games, won the "Visual Design" award at the 2025 Apple Design Awards, recognized for its unique open-world gameplay focused on collecting clothing [8] Industry Collaborations - Xiaomi's SU7 Ultra became the first Chinese automotive brand to join the "Gran Turismo" series, collaborating with Polyphony Digital to create "Vision Gran Turismo" [9] Console Launch - Nintendo's Switch 2 officially launched on June 5, with over 400,000 pre-orders on JD.com, priced around 4,000 yuan, and eligible for national subsidies [11] Events - The 2025 Summer Game Fest kicked off in Los Angeles on June 7, featuring over 60 exhibitors and live streaming to global audiences, with major announcements from Nintendo and Xbox [12] Corporate Developments - Hero Sports invested in a new cyber-robotics company, expanding its presence in the esports industry, which is a leading operator of major esports events [13]