Core Viewpoint - Xiaomi reported strong Q1 2025 performance with revenue of 111.29 billion, a year-on-year increase of 47.4%, and adjusted profit of 10.68 billion, up 64.5% [1] Group 1: Financial Performance - Q1 2025 revenue reached 1112.93 billion, reflecting a 47.4% year-on-year growth [1] - Adjusted profit for Q1 2025 was 106.75 billion, marking a 64.5% increase compared to the previous year [1] - The mobile and AIoT segments showed improved operational efficiency, with a gross margin of 22.8% and a decrease in operating expense ratio to 11.4% [1] Group 2: Mobile Segment - Xiaomi regained the top market share in mainland China with a 40% increase in smartphone shipments, totaling 13.3 million units [2] - The average selling price (ASP) of smartphones increased by 5.8% to 1210.6 yuan [2] - Internet revenue from mobile devices reached 9.1 billion, up 12.8% year-on-year [2] Group 3: IoT and Smart Devices - IoT business revenue grew by 58.7% to 32.34 billion, with smart home appliances seeing a 113.8% increase [2] - The gross margin for IoT reached a record high of 25.2%, up 4.7 percentage points [2] - The tablet segment saw a 56.1% increase in shipments, entering the global top three [2] Group 4: Automotive Segment - Q1 2025 saw 76,000 vehicle deliveries, with an ASP of 238,000 yuan [3] - Revenue from smart vehicles and AI-related businesses was 18.58 billion, accounting for 16.7% of total revenue [3] - The gross margin for the automotive segment improved to 23.2%, indicating ongoing scale effects [3] Group 5: Strategic Outlook - Xiaomi's competitive advantages include strong technology investments, supply chain management, and marketing capabilities [3] - The company is focusing on long-term strategies in AI, high-end products, and global expansion [3] - Revenue projections for 2025-2027 are estimated at 501.5 billion, 634.4 billion, and 733.2 billion respectively [4]

Investment Rating - The investment rating for Xiaomi Group-W (01810.HK) is "Buy-A" with a 12-month target price of 73.23 HKD [3][7]. Core Insights - Xiaomi reported a record high performance in Q1 2025, achieving revenue of 111.29 billion, a year-on-year increase of 47.4%, and an adjusted profit of 10.68 billion, up 64.5% [1]. - The company has improved operational efficiency in its mobile and AIoT segments, with a mobile and AIoT gross margin of 22.8%, up 2.2 percentage points quarter-on-quarter [1]. - The automotive segment is showing signs of growth, with a delivery volume of 76,000 units and an average selling price (ASP) of 238,000, contributing significantly to revenue [3]. Summary by Sections Financial Performance - In Q1 2025, Xiaomi's revenue reached 1112.93 billion, a 47.4% increase year-on-year, with an adjusted profit of 106.75 billion, reflecting a 64.5% growth [1]. - The mobile segment's revenue was 506.12 billion, up 8.9%, with a notable ASP increase of 5.8% to 1210.6 [2]. - IoT revenue was 323.4 billion, a 58.7% increase, with a gross margin of 25.2%, up 4.7 percentage points [2]. Market Position - Xiaomi regained the top market share in mainland China with a 40% increase in mobile shipments, reaching 13.3 million units [2]. - The company is expanding its high-end product strategy, which has positively impacted internet service revenue, growing 12.8% to 9.1 billion [2]. Automotive Segment - The automotive division's revenue reached 185.8 billion, with a gross margin of 23.2%, indicating ongoing scale effects [3]. - The Yu7 model is expected to be a strong performer, with attention on its sales and production capacity in the upcoming months [3]. Long-term Strategy - Xiaomi's focus on ecosystem investments, AI capabilities, and operational efficiency is expected to drive future growth and valuation [6][7]. - Revenue projections for 2025-2027 are estimated at 501.5 billion, 634.4 billion, and 733.2 billion respectively, with a compound annual growth rate (CAGR) of 17.4% for the mobile and AIoT segments [7][9].

Investment Rating - The investment rating for the company is "Buy" (maintained) [4] Core Insights - The recent launch of the SU7 Ultra and 15 Ultra marks a significant milestone in the company's high-end strategy [7] - The SU7 Ultra is positioned as a high-performance electric vehicle, aiming to redefine luxury standards in the automotive market [7] - The pricing strategy for the SU7 Ultra is aggressive, with a standard version priced at 529,900 RMB, which is competitive compared to other high-performance electric vehicles [7] - The company aims to leverage its advancements in AIoT and mobile technology to enhance its product offerings and market position [7] Financial Data and Profit Forecast - Revenue projections show a decline from 280,044 million RMB in 2022 to 270,970 million RMB in 2023, followed by a significant increase to 353,967 million RMB in 2024E, and further growth to 497,949 million RMB by 2026E [3][9] - The net profit is expected to rise from 8,490 million RMB in 2022 to 19,274 million RMB in 2023, reaching 36,744 million RMB by 2026E [3][9] - Earnings per share (EPS) are projected to increase from 0.34 RMB in 2022 to 1.45 RMB in 2026E [3][9] - The price-to-earnings (PE) ratio is forecasted to decrease from 141 in 2022 to 33 in 2026E, indicating improved valuation over time [3][9]