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如何拉起几千人线下活动的峰终 | 欧爷
Sou Hu Cai Jing· 2025-05-01 20:24
Core Insights - The article emphasizes the importance of creating unique sensory experiences in offline events, particularly for large gatherings of thousands of participants [3][4][9] - It discusses the concept of "peak-end" experiences, where the beginning and end of an event are crucial for audience engagement and memory retention [5][6][9] Sensory Marketing - Sensory marketing is highlighted as a method to establish a biological connection with users, effectively capturing their attention [3][4] - Visual and auditory elements are identified as the most impactful senses to engage first, leading to a more profound overall experience [3][4] Event Structure - The article describes a specific event, the 2025 Li Shanyou New Year Course, which utilized a 2+1 structure over three days, focusing on different themes [4][9] - The challenge of maintaining audience excitement over consecutive days is addressed, noting that high-frequency engagement can lead to diminishing returns [7][8] Peak-End Experience - The first peak-end experience was crafted to reinforce a significant theme related to the AI era, emphasizing the irreplaceable aspects of humanity [9][10] - The second peak-end experience was designed to encapsulate the overarching theme of "Youthful China," reflecting the rise of a new generation of entrepreneurs [12] Conclusion and Acknowledgment - The article concludes with a reflection on the importance of recognizing the contributions of all team members involved in the event, highlighting the value of acknowledgment in creating a meaningful experience [12]
最后4小时|2025李善友开年大课购票通道即将关闭
混沌学园· 2025-04-21 11:26
距离 2025 李善友教授开年大课 购票通道关闭还剩 4 小时。 目前,已有 3000 多位 AI 创新者购票 。 他们中, 2/3 是创始人、 CEO 。 他们来自全国 112 个城市, 20 多 个行业, 100 多 个细分赛道 。 他们是各个领域的精英。 他们来大课有一个共同目的, 给业务找答案, 给未来找方向。 你和他们一样吗? 这是和善友教授面对面探讨 AI 的好机会。 如何抓住AI的机遇? 如何让自己的业务插上 AI 的翅膀? 带着自己业务的真问题, 我们 4 月 25 日,杭州见! 距离AI的巨轮启航还剩4小时 不要错过这张意义非凡的船票 倒计时、 2025.04.25-04.26 8 杭州大会展中心 2025李善友开年大课暨混沌·AI创新院开学典礼 ...