广州车展正在举行。22万平方米的展厅内，1085台展车中629台新能源车型占据半壁江山，93台首发新 车里合资品牌贡献近半数席位。 面对前10个月自主品牌65%的零售市占率和46.7%的新能源汽车累计渗透率，一汽丰田、上汽大众、东 风日产以及BBA等合资乃至豪华品牌巨头不再固守"全球模板"，而是带着本土化研发的新车与技术亮 相，从战略放权到产品落地，这些合资企业正在尝试把住中国车市的脉搏。 战略放权，本土团队接过"方向盘" 在上汽大众朗逸Pro的亮相现场，主持人用四川话喊出"打开空调，播放川剧选段"，中控屏迅速响应。 这款限时8.88万元起售的"国民家轿"，搭载高通骁龙8155芯片与科大讯飞（002230）语音系统，支持四 川话、粤语等方言识别，还能联动腾讯生态。一汽-大众也带来了ID.4 CROZZ智驾版的演示：其搭载了 交通标志识别系统，能精准识别中文路牌信息，中控屏升级为12.9英寸并搭载ID.S 5.0车机系统，内置 本土化应用，操作流程更贴合中国用户使用习惯。 跨国车企过去习惯于"一款车卖全球"，这条路在中国市场已渐渐行不通。当自主品牌凭借对本土需求的 精准把握持续挤压市场空间，合资品牌终于意识到， ...

Core Viewpoint - The Guangzhou Auto Show highlights the shift of multinational automotive companies towards localization and adaptation to the Chinese market, as they face increasing competition from domestic brands. Group 1: Market Dynamics - The Guangzhou Auto Show features 1,085 vehicles, with 629 being new energy models, indicating a strong presence of electric vehicles in the market [1] - Domestic brands hold a 65% retail market share and a 46.7% penetration rate in new energy vehicles over the first ten months [1] - Multinational brands are moving away from a "one-size-fits-all" approach and are instead focusing on localized research and development to better meet Chinese consumer demands [2][4] Group 2: Strategic Changes - Companies like Dongfeng Nissan are adopting a "GLOCAL" model, investing over 10 billion yuan in R&D and expanding their local teams to over 4,000 people [2] - Toyota has implemented a "China Chief Engineer" system, granting local teams full decision-making authority, which has led to successful product adaptations like the new RAV4 [3] - Volkswagen is launching a new product series, ID.ERA, aimed at the Chinese market, with plans to introduce multiple models from 2026 [3] Group 3: Technological Advancements - The auto show showcases advancements in smart technology, with companies like SAIC Volkswagen and Dongfeng Nissan introducing intelligent cockpit systems that cater to local user preferences [5][6] - Dongfeng Nissan's new model features a "scene-based intelligence" concept, integrating local services and real-time updates [6] Group 4: Product and Pricing Strategies - Brands are focusing on creating products tailored to the Chinese market, with competitive pricing strategies that include lowering prices and enhancing configurations [7][9] - Beijing Benz's new electric CLA model is priced competitively within the mid-range of domestic brands, reflecting a shift in luxury brand strategies [7] - BMW and Audi are also enhancing their product offerings with better configurations and competitive pricing, indicating a broader trend among luxury brands to adapt to local market demands [8][9]

跨国车企过去习惯于"一款车卖全球"，这条路在中国市场已渐渐行不通。当自主品牌凭借对本土需求的精准把握持续挤压市场空间，合资品牌终于意识到， 中国市场早已不是被动接受全球产品的"输出地"，而是需要深度参与、主动适配的"核心战场"。这场变革的核心，正是决策权的下放与本土团队的崛起。本 次广州车展，正是展现跨国车企变革成果的舞台。 东风日产近年面临燃油车销量下滑压力，正以"GLOCAL新模式"加速新能源转型。这一模式融合全球技术根基与中国本土研发优势，东风日产计划投入超 100亿元研发资源，将本土研发团队规模提升至4000人以上，核心赋予中国团队产品定义、动力配置等关键决策权。此次广州车展，东风日产带来了本土变 革的第二款新能源车型——插混轿车N6，它与此前上市的纯电车型N7形成产品梯队，共同成为本土化研发的核心成果。 一汽丰田荣放。 新京报贝壳财经记者 白昊天 摄 广州车展正在举行。22万平方米的展厅内，1085台展车中629台新能源车型占据半壁江山，93台首发新车里合资品牌贡献近半数席位。 面对前10个月自主品牌65%的零售市占率和46.7%的新能源汽车累计渗透率，一汽丰田、上汽大众、东风日产以及BBA等合资乃 ...

11月21日，广州车展启幕，宝马集团带来2026款BMW X5、全新BMW M3旅行版以及电动MINI COOPER PAUL SMITH设计师款等多款核心产品，集齐 BMW、MINI、BMW Motorrad三大品牌超20款车型亮相羊城，交出2025年的"年终答卷"。同时，BMW新世代技术集群首次同台展示，BMW新世代电驱、 BMW驾控超级大脑、BMW首创全景iDrive以及全新智能辅助驾驶系统的"王牌"技术集群凸显宝马在电动化、智能化领域独树一帜的技术思考与创新突破。 从入门紧凑到大型豪华，燃油性能到高效纯电，宝马集团在2025年不仅持续推出高竞争力的核心产品，更以新世代前瞻技术为指引全力奔赴2026。国产 BMW新世代车型蓄势待发，首款车型长轴距版新世代BMW iX3将于2026年下半年上市。 作为众多Bimmer的梦想之车，也是一台融合赛道基因与日常实用性的"终极全能座驾"，全新BMW M3旅行版内核纯正，搭载被誉为"机皇"的3.0升直列 六缸双涡轮增压发动机，最大功率达到390千瓦（530马力），零百加速仅需3.6秒。车辆不仅标配了M xDrive智能全轮驱动系统、主动式M差速器，带来更 好的循迹表 ...