"3、2、1，新年快乐！"随着倒计时落下，广州长隆的夜空被烟花点亮，璀璨光影与观众的欢呼声交织 跨年盛景。7个小时后，粤北丹霞山的晨雾中，一轮金灿旭日跃出东方，为守候的"追光者"送上2026年 第一缕阳光。 广东这两个充满仪式感的新年瞬间，正是瞬间经济兴起的缩影。美团旅行数据显示，跨年"追光游"异常 火爆。2025年12月中旬以来，跨年烟花秀、跨年演唱会等"跨年追光"玩法搜索量上涨均超500%，奔赴 山海打卡新年第一缕阳光等瞬时体验，成为年轻人假期的热门消费。 1月3日，广东省文化和旅游厅初步测算，2026年元旦假期，全省接待游客1787.5万，日均同比增长 34.8%，实现旅游收入99.8亿元，日均同比增长39.8%。全省4A级及以上景区接待游客556.1万人次，日 均同比增长15.3%。纳入监测的80个重点公共文化机构接待市民游客77.8万人，日均同比增长15.4%。 "瞬间经济的核心，是情感锚点与稀缺体验的双重赋能，它将烟花绽放、新年日出等短暂场景转化为高 情绪价值消费符号。"广州天河商业价值创新院执行院长钟朝晖向南方财经记者表示，消费者愿意为仪 式感、独特性及社交分享的需求买单，这种需求更推动消费结构 ...

Core Viewpoint - The article highlights the rise of "instant economy" in Guangdong, driven by emotional experiences and unique moments that enhance consumer spending during events like New Year celebrations [2][10]. Group 1: Economic Impact of Instant Experiences - Guangdong's tourism data shows a significant increase in visitor numbers and revenue during the New Year holiday, with 17.875 million tourists and a revenue of 9.98 billion yuan, reflecting a year-on-year growth of 34.8% and 39.8% respectively [1]. - The search volume for "Guangzhou New Year" increased by 152% since mid-December 2025, indicating heightened consumer interest in festive activities [6]. - The hotel and restaurant sectors experienced a surge in bookings, with a 117% increase in tourism reservations for the New Year period [4]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly willing to pay for experiences that offer emotional value, uniqueness, and social sharing opportunities, driving a shift towards high-quality, experiential consumption [2][10]. - Young consumers, particularly those born after 2000, represent a significant portion of the tourist demographic, with 30% at Zhuhai Changlong Ocean Kingdom and 40% at Guangzhou Changlong Happy World [6]. Group 3: Innovative Offerings and Experiences - Hotels are adapting to the "emotional value" era by offering unique experiences, such as 24-hour stay packages and immersive activities, to enhance guest satisfaction and extend their stay [9][7]. - Various regions in Guangdong are innovating their tourism offerings with unique events and activities, such as the "New Year series" at local attractions, which are designed to attract visitors and enhance their experience [14]. Group 4: Policy and Structural Support - The provincial government is supporting the growth of the instant economy through initiatives like the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, which promotes a comprehensive tourism experience [15]. - The "14th Five-Year Plan" for Guangdong emphasizes the importance of tapping into domestic demand and enhancing service consumption, aligning with the trends observed in the instant economy [15].