出品 | 凤凰网财经《封面》 主持人丨张涛 制片人 | 李念雪 2024 年，中国新能源汽车市场渗透率首次突破 50% ，这意味着每卖出去两辆车，就有一辆是新能源，而智能化也无疑成为车企角逐的核心战场。 在这场浪潮中，华为乾崑用亮眼的成绩单，为行业注入了一剂强心针。 2025 年 4 月，执掌车 BU 一年多的 CEO 靳玉志带着 HUAWEI ADS 4 亮 相华为乾崑智能技术大会，期间，首次在凤凰网财经《封面》专访中完整阐述了华为乾崑的愿景 ——" 把智能带入每一辆车 " 。 这位在华为扎根 20 余年的 " 技术派 " 高管，身上带着鲜明的华为基因：务实、长期主义，忠于技术。也是技术的相通性，支撑了靳玉志从光产品 线到智能汽车赛道的丝滑转型，"我们只是进入汽车行业中智能化的部分，根基还是 ICT 技术，如果一定要说区别，那就在于过去更多面向 B 端， 现在增加了 C 端用户。" 公开年报显示， 2024 年华为研发投入达到 1797 亿元，约占全年收入的 20.8% 。靳玉志向《封面》透露，其中车 BU 的直接投入"已超大几百 亿"，面对是否有盈利压力的提问，他从容回应： " 华为乾崑一贯的战略就是帮助 ...

Core Viewpoint - The rapid development of intelligent driving technology has raised significant safety concerns, prompting Huawei QianKun to collaborate with 11 automotive companies to launch a safety initiative aimed at addressing industry issues and promoting healthy development in the intelligent driving sector [2][3][8]. Group 1: Industry Response - The frequent safety incidents related to intelligent driving, including a tragic accident resulting in the death of three young women, have intensified scrutiny on the safety of intelligent driving systems [3][9]. - The Ministry of Industry and Information Technology (MIIT) has mandated automotive manufacturers to conduct thorough testing and validation of driving assistance systems, emphasizing the need for accurate and honest marketing practices [3][9]. - Huawei QianKun's initiative is a proactive response to MIIT's call for improved safety standards and transparency in the intelligent driving industry [3][8]. Group 2: Safety Initiative Details - The safety initiative emphasizes four key areas: technology leadership, transparent marketing, user-centric approaches, and collaborative standard development [5][12]. - Huawei QianKun aims to establish a safety foundation that encompasses "full speed, all directions, all objectives, all weather, and all scenarios," enhancing the safety baseline for intelligent driving [5][8]. - The initiative includes plans for a "smart driving safety training camp" to educate users on the proper use of intelligent driving systems through simulated scenarios [14][15]. Group 3: Marketing and User Education - The initiative calls for the automotive industry to provide clear and accurate information regarding the capabilities and limitations of intelligent driving systems, addressing the issue of exaggerated marketing claims [9][11]. - Huawei QianKun is committed to ensuring that users understand the safety boundaries of intelligent driving systems, promoting a "human-vehicle co-driving" approach until full automation is achieved [12][14]. - The initiative aims to enhance user awareness and understanding of intelligent driving technology, ultimately improving safety outcomes [12][14]. Group 4: Standardization Efforts - The initiative advocates for the establishment of unified industry standards to improve the quality and safety of intelligent driving systems, addressing the current lack of consistency across the sector [15]. - Collaborative efforts among automotive manufacturers are essential to develop clear standards for sensor accuracy, decision-making algorithms, and system performance in various scenarios [15]. - By promoting standardization, the initiative seeks to elevate the overall safety baseline and foster a more reliable and trustworthy intelligent driving ecosystem [15].

Core Viewpoint - The company aims to achieve profitability this year, having already recorded a profit last year, while maintaining effective cost control [1][7]. Product and Technology - The company launched the flagship SUV, Deep Blue S09, priced between 239,900 and 309,900 yuan, featuring advanced technologies such as HarmonySpace and Huawei's ADS3.3, with plans to upgrade to ADS4 later this year [1]. - The collaboration with Huawei has led to the development of the ADS SE technology, which has been successfully reduced to around 150,000 yuan, targeting the 200,000 to 300,000 yuan market segment [2]. Market Strategy - The company is optimistic about international expansion, particularly in the European and Southeast Asian markets, leveraging existing channels and service systems established by its parent company [4]. - The strategy for entering the European market focuses on enhancing brand and service quality rather than revolutionary channel innovations, utilizing cost advantages to improve consumer experience [5]. Financial Health - The company reports strong cash flow and is currently in a high investment phase, with significant expenditures on channels, products, technology, and services, which are expected to yield good gross margins [6][8]. Competitive Landscape - The CEO predicts ongoing competition in the automotive market, emphasizing the need for differentiated products that meet consumer demands and possess leading technologies to survive [1][8]. - The company recognizes the importance of brand recognition, market insight, and product differentiation as key factors for success in a competitive environment [8].