每经记者｜付克友 每经编辑｜何小桃 杨军 春节的烟火散去，汽车市场却遇冷。 中国汽车流通协会的数据证实了这种"体感"：76.8%的经销商反馈2月销量未达预期。多家车企选择沉默，延迟发布销量数据，这在以往并不多见。 但冷清之中，藏着两个意味深长的"异类"：吉利稳住了20万辆大关；比亚迪的海外销量首次超过国内。 这两个"异类"透露出2026年初我国车市的真实底色，即一边是淘汰赛的残酷厮杀，一边是全球化的开疆拓土。分化，从未如此鲜明。 少数玩家公布"成绩单"，更多品牌选择沉默，这本身就是一种信号。 吉利能稳住20万辆，靠的不是运气，而是靠极氪和领克两款车型的爆发。极氪同比增长70%，领克同比增长59%，加上燃油车板块中国星系列的8万多辆 支撑，吉利向外界展示了"多条腿走路"的抗风险能力。 那些"沉默的大多数"呢？它们或许正在经历长安汽车总裁赵非所说的"淘汰赛"——竞争只会更加残酷，问题却并不会随着新年的到来而自动消失。对它们 来说，这又是一个令人不安的信号。头部企业开始公布海外销量首次超越国内的时候，许多品牌还在为如何消化库存而焦头烂额。 比亚迪完成了"历史性一跃"：2月海外销量超10万辆，同比增长41.4%，首次 ...

中国汽车流通协会的数据证实了这种"体感"：76.8%的经销商反馈2月销量未达预期。多家车企选择沉 默，延迟发布销量数据，这在以往并不多见。 但冷清之中，藏着两个意味深长的"异类"：吉利稳住了20万辆大关；比亚迪（002594）的海外销量首次 超过国内。 这两个"异类"透露出2026年初我国车市的真实底色，即一边是淘汰赛的残酷厮杀，一边是全球化的开疆 拓土。分化，从未如此鲜明。 少数玩家公布"成绩单"，更多品牌选择沉默，这本身就是一种信号。 吉利能稳住20万辆，靠的不是运气，而是靠极氪和领克两款车型的爆发。极氪同比增长70%，领克同比 增长59%，加上燃油车板块中国星系列的8万多辆支撑，吉利向外界展示了"多条腿走路"的抗风险能 力。 春节的烟火散去，汽车市场却遇冷。 更重要的是，这标志着中国汽车行业的增长逻辑正在发生根本性变化。 过去我们谈"出海"，更多的是"产品输出"，把国内库存倒腾到海外；但现在，海外销量占比过半，意味 着企业必须在当地建立完整的销售、服务甚至生产体系。从"卖车"到"扎根"，这是质的飞跃。 就像一枚硬币的两面，一面是国内的"淘汰赛"，一面是全球化的"突围战"。 2月的数据清晰地表明，能够"走 ...

Core Viewpoint - The article discusses the current state and future of the Chinese automotive industry, highlighting the intense competition, the need for innovation, and the challenges faced by companies in establishing true high-end brands [4][5]. Group 1: Industry Insights - The Chinese automotive industry is expected to undergo a "淘汰赛" (elimination race) for at least another decade, with predictions that only about 10 major companies will survive [7]. - Companies are urged to align with leading firms in the supply chain to ensure survival during this competitive phase [7]. - The industry is experiencing a significant push for innovation driven by both aspiration and frustration, particularly in the context of advanced driving technologies [12]. Group 2: Company Perspectives - BYD's chairman emphasizes the importance of maintaining a good reputation through technology rather than engaging in cutthroat competition, even if it means sacrificing short-term growth [9][10]. - Geely's vice president criticizes the trend of imitation in automotive design, calling for a return to unique value propositions and aesthetic integrity [14]. - The chairman of JAC Motors argues that brand value is built through consistent effort rather than merely through time, as evidenced by their recent success in the luxury car market [19]. Group 3: Market Dynamics - The market for electric vehicles is becoming increasingly competitive, with a notable shift towards high-end models, yet many brands still lack the necessary brand value and recognition [29]. - Tesla's CEO critiques traditional automakers for their struggles in the electric vehicle sector, suggesting that their failure to innovate will lead to their downfall [21][22]. - The automotive industry is at a critical juncture where the true competition will begin once electric vehicle penetration exceeds 50% [17]. Group 4: Future Outlook - The year 2025 is seen as a pivotal moment for growth in the automotive sector, focusing on comprehensive advancements in electrification, intelligence, and brand strength [16][17]. - Companies like Leap Motor are setting ambitious sales targets, aiming for a significant increase in production to compete on a global scale [31][32].

Core Viewpoint - The company aims to achieve profitability this year, having already recorded a profit last year, while maintaining effective cost control [1][7]. Product and Technology - The company launched the flagship SUV, Deep Blue S09, priced between 239,900 and 309,900 yuan, featuring advanced technologies such as HarmonySpace and Huawei's ADS3.3, with plans to upgrade to ADS4 later this year [1]. - The collaboration with Huawei has led to the development of the ADS SE technology, which has been successfully reduced to around 150,000 yuan, targeting the 200,000 to 300,000 yuan market segment [2]. Market Strategy - The company is optimistic about international expansion, particularly in the European and Southeast Asian markets, leveraging existing channels and service systems established by its parent company [4]. - The strategy for entering the European market focuses on enhancing brand and service quality rather than revolutionary channel innovations, utilizing cost advantages to improve consumer experience [5]. Financial Health - The company reports strong cash flow and is currently in a high investment phase, with significant expenditures on channels, products, technology, and services, which are expected to yield good gross margins [6][8]. Competitive Landscape - The CEO predicts ongoing competition in the automotive market, emphasizing the need for differentiated products that meet consumer demands and possess leading technologies to survive [1][8]. - The company recognizes the importance of brand recognition, market insight, and product differentiation as key factors for success in a competitive environment [8].