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Deckers Brands关闭旗下两个品牌,押注HOKA与UGG
Xin Lang Cai Jing· 2026-01-19 04:45
Core Viewpoint - Deckers Brands is restructuring its brand portfolio by focusing resources on its core brands, HOKA and UGG, while discontinuing independent operations of Koolaburra and AHNU by the end of the third quarter of fiscal year 2026 [1][4]. Brand Strategy - The company currently owns five main brands: UGG, HOKA, Teva, AHNU, and Koolaburra, with UGG and HOKA having higher brand recognition in the Chinese market [3]. - Koolaburra's exit from independent operations has been anticipated, with the company gradually ceasing operations since the third quarter of fiscal year 2025 [4]. - Deckers Brands has also sold its Sanuk brand, indicating a trend of brand portfolio simplification [4]. Management Changes - The restructuring may be linked to changes in the management structure, with a shift in focus from distribution channels to brand performance under the new COO [5]. - Stefano Caroti, the current CEO and COO, has a background in senior management roles at Nike and PUMA, which may influence the company's strategic direction [5]. Financial Performance - For fiscal year 2025, Deckers Brands reported net sales of $4.986 billion, a 16.3% increase, primarily driven by HOKA and UGG, despite declines in other brands [6]. - HOKA's growth rate has shown signs of slowing, with a 11.1% increase in net sales for the second quarter of fiscal year 2026, down from 34.7% in the previous year [6]. - UGG's sales are influenced by seasonal factors, with efforts to mitigate these through product line expansion [8]. Market Outlook - Despite strong performance in 2025, analysts express concerns about the sustainability of growth in 2026, with Piper Sandler downgrading the stock rating from "neutral" to "underweight" [9]. - The competitive landscape in the footwear and apparel industry remains intense, with increasing pressure on pricing and inventory management as more competitors enter the market [8].
Here's What to Expect From Deckers Outdoor's Next Earnings Report
Yahoo Finance· 2025-12-30 12:40
Core Viewpoint - Deckers Outdoor Corporation, with a market cap of $15.1 billion, is a global footwear and apparel company known for brands like UGG and HOKA, focusing on casual lifestyle and high-performance products [1] Financial Performance - Analysts predict Deckers to report an EPS of $2.76 for fiscal Q3 2026, an 8% decline from $3 in the same quarter last year, although the company has consistently surpassed earnings estimates in the past four quarters [2] - For fiscal 2026, the expected EPS is $6.41, reflecting a 1.3% increase from $6.33 in fiscal 2024, with further growth anticipated to $6.80 in fiscal 2027, a 6.1% year-over-year increase [3] Stock Performance - Deckers Outdoor shares have decreased by 49.9% over the past 52 weeks, underperforming the S&P 500 Index's 16.9% gain and the State Street Consumer Discretionary Select Sector SPDR ETF's 5.2% return [4] - Following the Q2 2026 results announcement, shares fell by 15.2% due to a weaker-than-expected outlook, with management forecasting full-year sales of approximately $5.35 billion, which is below analysts' consensus [5] Analyst Sentiment - The consensus rating for DECK stock is "Moderate Buy," with 25 analysts covering the stock: nine recommend "Strong Buy," one "Moderate Buy," 13 "Hold," and two "Strong Sell." The average price target is $109.91, indicating a potential upside of nearly 6% from current levels [6]
Jim Cramer on Deckers: “The Company’s Momentum Is Still Not That Good”
Yahoo Finance· 2025-12-13 16:52
Group 1 - Deckers Outdoor Corporation (NYSE:DECK) is facing skepticism regarding its recent stock rebound, with a suggestion that its momentum is not strong [1] - The company is compared unfavorably to Nike, which is recommended as a better investment opportunity for the next five years [1] - Deckers sells footwear, apparel, and accessories under various brands including UGG, HOKA, Teva, Koolaburra, and AHNU [2] Group 2 - There is a belief that certain AI stocks may offer greater upside potential and carry less downside risk compared to Deckers [3]
Here's Why Deckers (DECK) is a Strong Value Stock
ZACKS· 2025-10-29 14:41
Core Insights - Zacks Premium offers tools for investors to enhance their stock market strategies and confidence [1] - The Zacks Style Scores provide a framework for evaluating stocks based on value, growth, and momentum characteristics [2][3] Zacks Style Scores Overview - Stocks are rated from A to F based on their potential to outperform the market, with A being the highest score [3] - The Style Scores are categorized into four types: Value Score, Growth Score, Momentum Score, and VGM Score [3][4][5][6] Value Score - The Value Score focuses on identifying undervalued stocks using financial ratios such as P/E, PEG, and Price/Sales [3] Growth Score - The Growth Score assesses a company's financial health and future growth potential through earnings and sales projections [4] Momentum Score - The Momentum Score capitalizes on price trends and earnings outlook changes to identify optimal buying opportunities [5] VGM Score - The VGM Score combines the three Style Scores to highlight stocks with the best value, growth, and momentum characteristics [6] Zacks Rank Integration - The Zacks Rank utilizes earnings estimate revisions to guide investors in stock selection, with 1 (Strong Buy) stocks historically yielding an average annual return of +23.93% since 1988 [7][9] - Stocks with a Zacks Rank of 1 or 2 and Style Scores of A or B are recommended for maximizing returns [9][10] Company Spotlight: Deckers Outdoor Corporation - Deckers is a prominent designer and producer of niche footwear and accessories, known for brands like UGG and HOKA [11] - Currently, Deckers holds a Zacks Rank of 3 (Hold) and a VGM Score of A, with a Value Style Score of B due to a forward P/E ratio of 13.7 [12] - Recent earnings estimates for fiscal 2026 have been revised upward, with the Zacks Consensus Estimate increasing by $0.06 to $6.40 per share [12] - Deckers has an average earnings surprise of +35.7%, making it a noteworthy consideration for investors [12][13]
Deckers Stock Gains More Than 12% on Solid Earnings & Sales in Q1
ZACKS· 2025-07-25 18:55
Core Viewpoint - Deckers Outdoor Corporation (DECK) delivered strong first-quarter fiscal 2026 results, exceeding expectations and showing year-over-year growth, primarily driven by the HOKA and UGG brands [1][9]. Financial Performance - DECK reported quarterly earnings of 93 cents per share, surpassing the Zacks Consensus Estimate of 68 cents and increasing from 75 cents in the prior-year quarter [4]. - Net sales rose 17% year over year to $964.5 million, exceeding the consensus estimate of $899 million; on a constant-currency basis, net sales grew 7.5% [4]. - Gross profit increased 14.4% year over year to $537.9 million, with a gross margin of 55.8%, down from 56.9% in the previous year but above the estimate of 54.4% [5]. - SG&A expenses climbed 11% year over year to $372.6 million, representing 38.6% of revenues, a decrease of 230 basis points from the previous year [6]. - Operating income was $165.3 million, up 24.5% from $132.8 million in the prior-year quarter, with an operating margin of 17.1%, an increase of 100 basis points [6]. Brand Performance - HOKA brand sales increased 19.8% year over year to $653.1 million, exceeding the projected $609.7 million [7]. - UGG brand sales grew 18.9% to $265.1 million, surpassing the estimate of $238.5 million [7]. - Other brands, including Teva, AHNU, and Koolaburra, saw a decline of 19% year over year to $46.3 million, below the estimate of $52.6 million [7]. Sales Channels and Geography - Wholesale net sales increased 26.7% year over year to $652.4 million, while DTC net sales rose 0.5% to $312.2 million; however, DTC comparable net sales dipped 2.2% [8]. - Domestic net sales decreased 2.8% to $501.3 million, while international net sales surged 49.7% to $463.3 million [10]. Future Outlook - The company did not provide formal guidance for fiscal 2026 due to macroeconomic uncertainties but expects HOKA to remain its fastest-growing brand and international sales to outpace U.S. growth [2][12]. - Management anticipates a year-over-year decrease in gross margin due to elevated tariffs, increased promotions, and higher freight rates, partially offset by selective price increases [13]. - For Q2 fiscal 2026, DECK expects net sales between $1.38 billion and $1.42 billion, with HOKA projected to grow about 10% and UGG expected to increase in the mid-single digits [16]. - Earnings per share are anticipated to be between $1.50 and $1.55, compared to $1.59 in the prior-year period [18].
Deckers Outdoor Corporation Is An Interesting Value Play That Might Get A Boost By A US-Vietnam Trade Deal
Seeking Alpha· 2025-05-02 14:16
Company Overview - Deckers Outdoor Corporation (NYSE: DECK) is a US company that specializes in marketing and distributing footwear for casual use, ultra-runners, and outdoor activities [1] - The company is known for its prominent brands, including UGG, HOKA, and AHNU [1] Financial Performance - The company has experienced fluctuations in portfolio performance, with a yield of 17.5% at the end of 2020, a near flat performance in 2022 with a loss of only 0.16%, and a disappointing gain of 0.8% during a market surge [1] - Recently, the company has improved its risk strategy, achieving a yield of 12.84% last year with a beta of less than 0.6 [1] Investment Strategy - The company is focusing on algorithmic trading and trading strategies, with an interest in macroeconomic topics, particularly in relation to China [1] - There is a plan to initiate a beneficial long position in DECK through stock purchases or call options within the next 72 hours [2]
Deckers Outdoor: Have Growth And Value Converged?
Seeking Alpha· 2025-03-30 18:47
Company Overview - Deckers Outdoor Corp is an American apparel company founded in 1973 and went public in 1993 [1] - The company's brand portfolio includes UGG, HOKA, Teva, Sanuk, Koolaburra, and AHNU [1] Share Price Performance - The article mentions the share price performance of Deckers Outdoor Corp since its IPO, indicating a focus on historical financial performance [1]