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湖滨步行街开启“韶光漫游”
Hang Zhou Ri Bao· 2025-10-30 02:26
依托"国际IP+时尚经济"双轮驱动,湖滨步行街不断夯实"时尚首位度"。今年哈利·波特"重返霍格 沃茨"中国官方庆典、宝可梦主题巡游等高人气IP活动接连落地,持续点燃街区潮流热度,有效释放消 费潜力。 文化始终是湖滨步行街的深层底色。此次"亲密的奥黛丽・赫本"杭州特展,在1500平方米空间内汇 集1200件珍贵展品,透过影像、服饰与藏品,将生动再现赫本的优雅风范。上城区文商旅集团相关负责 人表示,未来湖滨步行街将继续围绕"美学+科技+文艺+消费"核心路径,深化"黑科技首发街区"定位, 推进国际IP合作常态化,完善"首发经济"生态,为杭州建设国际消费中心城市贡献更多力量。 当复古的百老汇旋律悠然回响在西子湖畔,一位身着奥黛丽·赫本经典小黑裙的舞者优雅入场…… 10月28日,湖滨步行街上一场以"韶光漫游"为主题的多维盛宴拉开帷幕。这场系列活动融合美学、科 技、文艺与消费,不仅串联起第五届杭州湖滨国际美妆节、URDUX迪士尼限时快闪等时尚消费内容, 更携手"亲密的奥黛丽·赫本"杭州特展,全方位呈现"未来街区"的模样。 自2019年9月开街以来,湖滨步行街历经六年精耕细作,不断升级——IP快闪纷至沓来、景观艺术 持续焕 ...
上城湖滨“黑科技首发街区”启幕
Hang Zhou Ri Bao· 2025-09-25 03:01
Core Insights - The article highlights the launch of the "Black Technology" street in the Lakeside Walking Street, featuring innovative experiences such as robotic musicians and AI-driven services, aimed at creating a vibrant and immersive consumer environment [3][4][5]. Group 1: Technological Innovations - The Lakeside Walking Street features robotic musicians that perform alongside traditional music, enhancing the entertainment experience for visitors [3]. - A unique "Second Life" experience store allows customers to create a digital avatar of themselves in just 0.3 seconds, reminiscent of scenes from the movie "Ready Player One" [4]. - The "West Lake Magic Box," a 10m x 7m cube structure, showcases a 3D screen displaying local cultural elements and houses various AI-driven products, including an emotional support robot and a smart coffee machine [4][5]. Group 2: Consumer Experience Enhancements - The street includes multiple high-tech experience points, such as a tax refund service and AI customization options, aiming to merge digital technology with fashion consumption [5]. - The "West Lake Magic Box" is part of a broader strategy to enhance the brand influence of the Central Innovation District (CID) and provide a platform for tech companies to showcase their innovations [6]. Group 3: Upcoming Events and Promotions - The "Digital Consumption Season" is set to launch, coinciding with the National Day and Mid-Autumn Festival, featuring various activities designed to stimulate consumer engagement and spending [7]. - The initiative aims to create a unique shopping experience through a combination of online and offline activities, leveraging policy support and promotional events to boost holiday consumption [7].
从“卖商品”到“造场景” 数字新消费成湖滨商圈“主角”
Mei Ri Shang Bao· 2025-09-25 00:01
Core Insights - The event "Digital Consumption Carnival 2025" in Hangzhou showcases the integration of technology into consumer experiences, featuring a robot band and various digital consumption themes [1][2] - The "Xizi Magic Box" is introduced as a key attraction, offering an immersive shopping experience with cutting-edge technology products [1][2] Group 1: Event Highlights - The event marks the launch of the "Hangzhou Digital Trade Fashion Consumption Week" with ten major activities and themes related to digital consumption [1] - The "Xizi Magic Box" features a cube structure with dual 3D screens, showcasing innovative tech products and creating an immersive shopping environment [1] Group 2: Technological Innovations - The "Xizi Magic Box" will display products from the globally influential tech brand "zpilot," including AI interactive robots and AR glasses, totaling 80 new products [1] - The area has been upgraded to include various tech-driven experiences such as a coffee robot, AI customization services, and a digital avatar creation service [2] Group 3: Economic Impact - The commercial area of Hubin has hosted 129 events in the first half of the year, attracting 27.01 million visitors and generating a consumption of 7.35 billion yuan, reflecting a year-on-year increase of 5.3% [2]
第四届数贸会开幕在即 黑科技魔盒抢先亮相
Group 1 - The "2025 Digital Consumption Carnival" and "Hangzhou Digital Trade Fashion Consumption Week" were launched in Hangzhou, coinciding with the 4th Global Digital Trade Expo from September 25-29 [1] - The Ministry of Commerce is implementing actions to boost consumption, focusing on enhancing activity guidance, building platform carriers, and innovating diverse scenarios to strengthen the role of digital consumption in economic circulation [3] - Hangzhou's business sector is promoting ten themed activities during the "Hangzhou Digital Trade Fashion Consumption Week," including immersive interactive experiences and exclusive consumption vouchers distributed via Alipay [3] Group 2 - The "Xizi Magic Box," a 10m x 7m cube structure, was unveiled, featuring dual-sided naked-eye 3D screens and showcasing innovative tech products through a "one launch + multiple main products" model [5] - The Hangzhou Lakeside Walking Street has transformed into a "black technology launch district + embodied intelligent training ground," featuring various advanced tech installations and services [5] - Major e-commerce platforms like Taotian Group, JD Group, Pinduoduo, Douyin Group, Dewu, and Meituan shared their innovative measures in the quality e-commerce sector during the event [5]