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新华视点丨汉服“穿越”、AI研学:暑期入境游“热”力全开
Xin Hua She· 2025-08-20 06:45
Group 1 - Foreign tourists are shifting from superficial sightseeing to personalized and immersive experiences in China, seeking deeper cultural engagement [1][6] - The trend of "one trip with multiple stops" is rising, with an increase in independent travelers and longer stays, reflecting a demand for themed, in-depth, and customized tours [1][6] - The popularity of AI-themed study tours among foreign youth indicates a growing interest in China's technological advancements, with many requesting visits to electric vehicle factories and tech companies [2][6] Group 2 - The "China Shopping" trend is thriving, with popular shopping destinations like Beijing's Silk Street and Shenzhen's Huaqiangbei attracting foreign tourists, who are increasingly interested in unique and high-tech products [5][6] - Enhanced service networks and smart technologies, such as AI translation devices and improved mobile payment systems, are significantly improving the travel experience for foreign visitors [7][8] - The influx of foreign tourists is contributing to domestic demand, prompting the need for diverse tourism routes and experiences tailored to different nationalities and preferences [8][10] Group 3 - There is a call for the development of a comprehensive service system to address travel concerns, including multi-language platforms and seamless integration of services like transportation and accommodation [8][10] - The focus on creating a "strong magnetic field" for inbound tourism emphasizes the importance of cultural immersion and local experiences, such as night markets and community events [8][10] - Recommendations include expanding tax refund stores and incorporating more products into the tax refund system to enhance the shopping experience for foreign tourists [10]