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众筹破百万、获马斯克点赞,AI情绪产品全球爆火
21世纪经济报道· 2025-11-16 15:31
记者丨 陈思琦 编辑丨孙超逸 从"捏捏"、Labubu到"禁止蕉绿"盆栽,年轻人的工位从不缺新玩意,以期在高强度、快节奏的 工作中,汲取短暂的情绪能量。 据Future Marketing测算, 2013年以来"情绪消费"相关产业年均复合增长率达12%,预计 2025年中国市场规模将突破2万亿元。 "情绪消费"的风也吹向了AI与智能硬件。在第二十七届高交会南山展区,拼参数、拼性价比的 传统硬件不再唱主角,批量登场的新一代智能产品,贩卖的是场景化快乐:一个在意你情绪、 记得你喜好的AI桌面机器人,一台不扰民的空气架子鼓,一个仅单肩包大小的网球发球机…… 科技不再是冰冷工具,而是当代人的"情绪补丁"。 情绪价值是跨越地域与文化的共同语言。在深圳,年轻创业者们正以AI为针、场景为线,将这 份共鸣编织成一个个触手可及的产品,细心缝合那些不易察觉的情绪缝隙,"重做"全球生活体 验。 (AI口袋宠物"话话糖") 空气,年轻人的新乐器 "90后"前大疆算法工程师唐文轩,曾被大学舍友的一曲吉他弹唱打动,自学吉他才发现,看似 轻松的弹唱背后,是繁复的指法、漫长的练习及难以忍受的指尖起茧疼痛。 曾在华为工作近10年的凌晓军,年少 ...
21特写|这届深圳年轻人,用AI“重做”全球生活
Core Insights - The article discusses the rise of "emotional consumption" in China, particularly among young people, with an expected market size exceeding 2 trillion yuan by 2025, growing at a compound annual growth rate of 12% since 2013 [1][20] - AI and smart hardware are increasingly being integrated into products that cater to emotional needs, transforming technology from cold tools into "emotional patches" for modern life [1][20] - Shenzhen is emerging as a hub for innovative products that blend AI with emotional value, showcasing a variety of new gadgets at the 27th High-Tech Fair [22][25] Emotional Consumption - Emotional value serves as a universal language, with young entrepreneurs in Shenzhen creating AI-driven products that address subtle emotional gaps in daily life [2] - The integration of AI into traditional instruments has made music more accessible, with smart instruments like the LiberLive C1 and air drums significantly lowering the barrier to entry for beginners [21] AI and Smart Hardware - The LiberLive C1, a stringless guitar, simplifies music playing, allowing users to learn in just five minutes, while the air drum system uses aerospace technology for precise sound generation [5][6] - The smart tennis ball machine, Nisplay L1, is designed to meet the needs of casual players, weighing only 5 kg and capable of launching balls at speeds between 10 to 50 mph [11][12] Market Trends - The smart musical instrument market is projected to generate revenues of 5.655 billion yuan in 2024, accounting for nearly 30% of the total revenue of the musical instrument industry [21] - The Chinese sports health smart hardware market is expected to reach 19.048 billion yuan by 2025, with an annual growth rate of 29.1% [21] AI Pets and Emotional Companionship - AI pets like "Hua Hua Tang" are designed to fill emotional voids in modern life, with features that allow for interaction and personality development based on user engagement [18][19] - The global AI toy market is projected to exceed $11 billion in 2024, with an expected growth rate of over 20% by 2030 [21] Innovation and Entrepreneurship - Shenzhen's entrepreneurial ecosystem is bolstered by a concentration of high-level talent from major tech companies, enabling rapid innovation and product development [23][24] - The local government is actively supporting startups with funding initiatives, including a 5 billion yuan seed fund and a 30 billion yuan AI fund to promote commercialization [24]
AI 陪伴硬件的反共识讨论:主体性很重要,同质化竞争不存在
Founder Park· 2025-07-08 03:59
Core Viewpoint - The article discusses the ongoing popularity of AI companion products, particularly in the consumer market, highlighting various innovative products and the emotional connections they foster with users [1][6][28]. Group 1: AI Companion Products - AI companion products like "Mirumi," "Moflin," and "LOVOT 3.0" are gaining traction, showcasing emotional interaction capabilities [1][6]. - The market for AI companion products is characterized by a diverse understanding of "companionship," influenced by individual user experiences and emotional needs [7][11]. - The concept of "subjectivity" is emphasized, where users are encouraged to treat these products as living entities rather than mere commodities, enhancing emotional engagement [19][20]. Group 2: Market Dynamics and Competition - Despite apparent similarities among products, true competition is limited due to differing target audiences and emotional expectations [39][40]. - The emotional bond established with users creates a unique value proposition that is difficult to replicate, leading to a sense of irreplaceability [42][40]. - The industry is still in a phase of non-consensus exploration, with many small teams innovating in ways that larger companies may struggle to replicate [29][39]. Group 3: Product Development and User Interaction - The importance of not allowing AI companions to speak is highlighted, as it can diminish the perceived emotional connection and subjectivity [24][26]. - User feedback has been crucial in shaping product features, with a focus on enhancing memory and interactive capabilities to foster deeper connections [26][30]. - The design philosophy emphasizes creating products that resonate emotionally with users, allowing for a more organic and engaging interaction [47][50]. Group 4: Future Outlook and Longevity - The expected lifespan of AI companion products is set at five years, with plans for upgrades to maintain user engagement and emotional connection [30][31]. - The potential for AI companions to evolve and adapt to user needs is seen as a key factor in their long-term success [32][33]. - The exploration of how technology can bridge emotional gaps in human relationships is a central theme for the future of these products [50].