Core Viewpoint - The company is a leading global provider of smart imaging devices, holding the top position in the panoramic camera market and second in the action camera market, with a market share of 67.2% in 2023 [1] Industry Overview - The industry is characterized by significant "new consumption" traits, driving continuous improvement in market penetration [1] - The global market size for action cameras and panoramic cameras in 2023 is estimated at 31.44 billion and 5.03 billion respectively, with projected growth to 51.35 billion and 7.85 billion by 2027, reflecting a CAGR of 13.0% and 11.8% [1] Company Innovation - The company has achieved rapid growth in less than ten years through a multi-dimensional innovation strategy involving product, marketing, and AI [1] - Product innovation includes redefining imaging workflows and integrating AI into the user experience, transforming action and panoramic cameras into "smart creative platforms" [1] - Marketing innovation focuses on product-as-marketing and user-as-channel strategies, resonating deeply with new-generation consumers [1] - The integration of software, AI, and value-added cloud services creates a strong user ecosystem barrier [1] Market Positioning - The company differs from market perceptions that view the industry as niche and focused on hardware parameters, arguing that the competition has shifted towards AI algorithms, software ecosystems, and differentiated innovation [2] - The company’s strategy emphasizes deep collaboration between hardware and software to enhance the entire user experience from shooting to sharing, showcasing a stronger advantage in social media marketing compared to competitors like DJI [2] Financial Projections - Expected net profits for the company from 2025 to 2027 are projected at 1.211 billion, 1.761 billion, and 2.599 billion respectively, with year-on-year growth rates of 21.76%, 45.40%, and 47.59% [3] - The company is anticipated to achieve a CAGR of 37.74% in net profit from 2025 to 2027, surpassing the average CAGR of comparable companies at 31.05% [3] - The target price for the company is set at 197.64 yuan, based on a target PE of 45x for 2026, with an initial "overweight" rating [3]

Investment Rating - The report assigns an "Outperform" rating to the company for the first time, with a reasonable valuation range of 183.47 to 207.93 CNY per share [4][6]. Core Insights - The company, Yingshi Innovation, is a global leader in panoramic cameras and ranks among the top three in the action camera market, driven by technological advancements in smart imaging devices [1][12]. - The company has experienced rapid revenue growth, with a compound annual growth rate (CAGR) of 66.2% from 2017 to 2024, reaching 5.57 billion CNY in revenue and a net profit of 9.9 billion CNY in 2024, reflecting a CAGR of 106.5% [1][19]. - The smart portable imaging device industry is in an upward product cycle, with expected sales growth in China at a CAGR of 41% from 2024 to 2027, and overseas markets projected to grow at 35% during the same period [2][30]. Company Overview - Yingshi Innovation specializes in the research, production, and sales of smart imaging devices, including panoramic and action cameras, with over 86% of its revenue coming from consumer-grade cameras in 2024 [1][21]. - The company generates nearly 80% of its revenue from overseas markets, with significant contributions from North America, Europe, and other regions [22]. Competitive Advantages - The company has established strong competitive advantages through technological innovation, product development, and a comprehensive marketing system, including features like AI smart editing and advanced stabilization technology [3][19]. - Yingshi Innovation's market share in the global consumer panoramic camera market is 67.2%, and it ranks among the top three in the action camera sector [2][12]. Financial Performance - The company is expected to maintain robust growth, with projected net profits of 11.5 billion CNY, 16.5 billion CNY, and 23.4 billion CNY from 2025 to 2027, corresponding to earnings per share (EPS) of 2.87, 4.12, and 5.84 CNY [4][5]. - The company's revenue is primarily driven by consumer-grade imaging devices, which accounted for 86.6% of its main business revenue in 2024 [21][22]. Market Dynamics - The smart portable imaging device market is characterized by a concentration of major players, with Yingshi Innovation, DJI, and GoPro dominating the action camera segment [2][30]. - The industry is witnessing a shift towards higher sales volumes, with domestic sales expected to exceed 314 million units by 2024, driven by increasing demand from social media creators [32][39].

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6][12]. Core Insights - The home appliance sector is experiencing accelerated revenue growth, with a combined revenue growth rate of nearly 15% in Q1 2024. The white goods segment shows the best performance, benefiting from domestic subsidy policies and strong export demand [12][13]. - The handheld smart imaging device industry, where the company operates, has a market size exceeding 40 billion, with a compound annual growth rate of 14.3% from 2017 to 2023, and is expected to surpass 40 billion in 2024 [2][33]. - The company, Ying Shi Innovation, has become a leader in the global consumer-grade panoramic camera market with a market share of 67.2% in 2023, and it ranks among the top three in the action camera sector [1][40]. Summary by Sections Company Overview - Ying Shi Innovation focuses on the research, production, and sales of smart imaging devices, including consumer-grade panoramic cameras, action cameras, and professional VR panoramic cameras. The company was established in 2015 and has rapidly grown to dominate the market [1][16]. Financial Performance - The company is projected to achieve a revenue of 5.57 billion yuan in 2024, representing a year-on-year growth of 53.3%, with a compound annual growth rate of 66.2% from 2017 to 2024. The net profit is expected to reach 990 million yuan, a 19.9% increase year-on-year [1][18]. Market Dynamics - The global handheld smart imaging device market has grown from 16.43 billion yuan in 2017 to 36.47 billion yuan in 2023, with a forecasted market size exceeding 40 billion yuan in 2024. The market is characterized by high concentration, with the top players capturing significant market shares [2][33][34]. Competitive Advantages - The company has established strong competitive advantages through advanced technology and innovation, including proprietary technologies in panoramic image capture, stabilization, and AI image processing. The marketing strategy includes a comprehensive online and offline sales network across over 60 countries [3][42]. Sales Channels - The company's sales channels are well-distributed, with offline sales accounting for 44.4% and online sales through platforms like Amazon and Tmall making up a significant portion. The balance between online and offline sales is maintained across different regions [24][25]. Future Growth Prospects - The company plans to expand its product range and enhance its marketing and channel coverage, particularly in emerging markets such as Europe. The focus will be on leveraging vertical industry applications and increasing brand penetration globally [3][20].

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6] Core Insights - The home appliance sector is experiencing accelerated revenue growth, with a combined revenue growth rate of nearly 15% in Q1 2024. The white goods segment shows the best performance, benefiting from domestic subsidy policies and strong export demand [12][13] - The handheld smart imaging device industry, where the company operates, has a market size exceeding 40 billion, with a compound annual growth rate of 14.3% from 2017 to 2023, and is expected to surpass 40 billion in 2024 [2][33] - The company, Ying Shi Innovation, has become a leader in the global consumer-grade panoramic camera market with a market share of 67.2% in 2023, and is also among the top three in the action camera sector [1][40] Summary by Sections Investment Rating - The report rates the home appliance industry as "Outperform" [6] Company Overview - Ying Shi Innovation, established in 2015, focuses on the research, production, and sales of smart imaging devices, including consumer-grade panoramic cameras and action cameras. The company achieved a revenue of 55.7 billion in 2024, representing a year-on-year growth of 53.3% [1][18] - The company has a strong competitive advantage due to its advanced technology, product innovation, and comprehensive marketing system [3][42] Financial Performance - The company is projected to achieve a net profit of 9.9 billion in 2024, with a year-on-year increase of 19.9%, and a compound annual growth rate of 106.5% from 2017 to 2024 [1][18] - The revenue from consumer-grade imaging devices is expected to reach 47.9 billion in 2024, accounting for 86.6% of total revenue [20] Market Dynamics - The global handheld smart imaging device market has grown from 164.3 billion in 2017 to 364.7 billion in 2023, with a forecasted growth to over 400 billion in 2024 [2][33] - The market for action cameras reached 7.18 billion in 2022, while the global aerial drone market was valued at 4.85 billion [2][34] Competitive Landscape - The global consumer-grade panoramic camera market is concentrated, with Ying Shi Innovation holding a 67.2% market share, followed by Ricoh and GoPro [2][40] - In the professional-grade panoramic camera market, Ying Shi Innovation leads with a 61.4% market share [40] Strategic Initiatives - The company plans to expand its product range and enhance its marketing and channel coverage, particularly in new markets such as Europe [3][42] - The company has a diversified ownership structure, with a strong and experienced management team [28][31]