Core Insights - The decision-making process regarding the college entrance examination (Gaokao) is undergoing significant changes, with a shift towards rational subject selection based on employment prospects and the rising appeal of interdisciplinary fields like AI [1][2] - There is a substantial market potential for post-Gaokao consumption, particularly in tourism and electronic products, as students prepare for their summer activities [1][12] - The channels for information acquisition are diversifying, with a notable reliance on school teachers and official platforms, while the willingness to pay for volunteer filling services is high, indicating a new market opportunity [1][14][19] Group 1: Subject Selection - Current high school graduates prioritize employment prospects (39.33%) over personal interest (29.67%) when choosing subjects, with engineering (16.67%), economics (14%), and management (12%) being the most popular fields [4][11] - Among former students, 90.33% would consider different subjects if given another chance, with a strong interest in interdisciplinary fields like AI and big data [7][8] - The shift in focus from interest to employment prospects reflects a maturation in decision-making and the pressures of reality [11] Group 2: Post-Gaokao Consumption - After the Gaokao, 68% of students plan to travel, 66.33% wish to relax, and 66% intend to learn new skills, indicating a diverse range of activities [12] - The budget for these activities shows that 40.33% of students plan to spend between 1,001 and 3,000 yuan, while 32.67% plan to spend between 3,001 and 5,000 yuan, with major expenditures on tourism (77.82%), entertainment (63.82%), and electronics (62.46%) [12] Group 3: Information Acquisition - The main sources of information for filling out college applications are school teachers (45.67%) and official platforms (45.33%), with significant input from short video/live streaming platforms and consulting agencies [14][18] - There is a demand for personalized and data-driven information, with 55.5% of respondents preferring real evaluations from current students or graduates [14] Group 4: Willingness to Pay for Services - There is a notable willingness to pay for college application services, with 24.5% of respondents "very willing" to pay and 56.17% "willing depending on the situation," indicating a strong market potential [19][22] - The willingness to pay differs significantly between current and former students, with 38% of current students willing to pay compared to only 11% of former students [19] Group 5: AI Tools for Application Filling - AI tools for college application filling are gaining attention, with 28.17% of respondents supporting their use as efficient information integration tools, though 58.67% remain cautious [23] - The acceptance of AI tools is higher among current students (40%) compared to former students (16%), highlighting a generational divide in trust and usage [23] Group 6: Recognition of Gaokao's Importance - The Gaokao is still viewed as a critical life milestone, with 90.84% of respondents considering it "very important" or "important," and 86% believing it to be "fair" or "relatively fair" [26][27] - The primary support for exam preparation comes from school teachers (66.17%) and parents (49.33%), emphasizing the role of family and educational institutions in this process [27]

2025年，全国高考报名人数为1335万人。 这1335万考生，即将面临选学校、选专业的难题。 有人说"选择大于努力"，有人说"三分考、七分报"，加上互联网上"劝人学医，天打雷劈""新闻学已死""状元进金融，毕业即失业""土木建筑，时代的眼 泪"等热梗的流传，使得高考填报志愿，成了许多考生与家长的"心头病"。 面对2000余所普通高校、1000多个专业的选择，究竟怎么选才不会后悔？如今大火的AI填志愿，靠谱吗？而动辄10000元的诸如"张雪峰"之类的机构志愿 指导，又是否可全信？ 辅助填报志愿依然是香饽饽 其二，由各类数据信息服务企业研发的 AI 高考志愿填报工具，呈现形式丰富多元，涵盖 APP、微信小程序等载体，多数产品为付费服务，价格区间在 98 元至 980 元不等。 其三，官方主导推出的 AI 高考志愿填报平台。例如教育部 "阳光高考" 信息平台已正式投入使用，面向高考生免费开放。该平台依托招生数据、就业信 息、调研结果、测评分析等大数据资源，可提供志愿推荐、专业详情介绍、心理测评分析、就业去向及前景查询等多项服务。 除了这些线上平台，早些年更受欢迎的，是线下"张雪峰"式的志愿填报机构，他们主打真人、 ...

此刻， 1335万考生走进考场，空气里混合着紧张与期待的无声震颤，课桌前的笔尖在沙沙作响。 点击按钮▲立即预约 " 高考专业的更迭，或许正暗含了 1335 万考生人生轨迹的微妙转向。 " 文 / 巴九灵（微信公众号：吴晓波频道） 一年一度的高考大幕，在初夏的晨曦中，又一次庄严拉开。 考生提前熟悉高考考场 尽管今年的高考报名人数较去年减少了 7万人，出现10年来首次下降，看似竞争不再那么激烈，实则一个新的十字路口隐隐显现。 随着四川、河南等 8省加入不区分文理科的"3+1+2"新高考模式，全国29个省份完成改革落地，投档规则从 "院校优先" 转向了 "专业组锁定"。 与此同时，新专业的出现与老专业的退场，或许在重新定义着高等教育的 "风口"。 教育部最新公布的 29个新增本科专业，包括低空技术与工程、人工智能教育、碳中和科学与工程、健康与医疗保障等。而多所双一流院校撤销旅 游管理、工商管理、市场营销、产品设计等传统专业。 一边是制度的革新，一边是专业的洗牌，让不少家长直呼 "志愿填报像解高数题"。这场庞大的信息博弈也让志愿填报市场躁动不少。 艾媒咨询数据显示，超九成高考生愿意选择高考志愿填报服务， 2025年中 ...