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高考社会认知调研报告
艾瑞咨询· 2025-06-24 13:33
Core Insights - The decision-making process regarding the college entrance examination (Gaokao) is undergoing significant changes, with a shift towards rational subject selection based on employment prospects and the rising appeal of interdisciplinary fields like AI [1][2] - There is a substantial market potential for post-Gaokao consumption, particularly in tourism and electronic products, as students prepare for their summer activities [1][12] - The channels for information acquisition are diversifying, with a notable reliance on school teachers and official platforms, while the willingness to pay for volunteer filling services is high, indicating a new market opportunity [1][14][19] Group 1: Subject Selection - Current high school graduates prioritize employment prospects (39.33%) over personal interest (29.67%) when choosing subjects, with engineering (16.67%), economics (14%), and management (12%) being the most popular fields [4][11] - Among former students, 90.33% would consider different subjects if given another chance, with a strong interest in interdisciplinary fields like AI and big data [7][8] - The shift in focus from interest to employment prospects reflects a maturation in decision-making and the pressures of reality [11] Group 2: Post-Gaokao Consumption - After the Gaokao, 68% of students plan to travel, 66.33% wish to relax, and 66% intend to learn new skills, indicating a diverse range of activities [12] - The budget for these activities shows that 40.33% of students plan to spend between 1,001 and 3,000 yuan, while 32.67% plan to spend between 3,001 and 5,000 yuan, with major expenditures on tourism (77.82%), entertainment (63.82%), and electronics (62.46%) [12] Group 3: Information Acquisition - The main sources of information for filling out college applications are school teachers (45.67%) and official platforms (45.33%), with significant input from short video/live streaming platforms and consulting agencies [14][18] - There is a demand for personalized and data-driven information, with 55.5% of respondents preferring real evaluations from current students or graduates [14] Group 4: Willingness to Pay for Services - There is a notable willingness to pay for college application services, with 24.5% of respondents "very willing" to pay and 56.17% "willing depending on the situation," indicating a strong market potential [19][22] - The willingness to pay differs significantly between current and former students, with 38% of current students willing to pay compared to only 11% of former students [19] Group 5: AI Tools for Application Filling - AI tools for college application filling are gaining attention, with 28.17% of respondents supporting their use as efficient information integration tools, though 58.67% remain cautious [23] - The acceptance of AI tools is higher among current students (40%) compared to former students (16%), highlighting a generational divide in trust and usage [23] Group 6: Recognition of Gaokao's Importance - The Gaokao is still viewed as a critical life milestone, with 90.84% of respondents considering it "very important" or "important," and 86% believing it to be "fair" or "relatively fair" [26][27] - The primary support for exam preparation comes from school teachers (66.17%) and parents (49.33%), emphasizing the role of family and educational institutions in this process [27]
高考AI填志愿“平替”张雪峰,靠谱吗?
3 6 Ke· 2025-06-24 00:50
Core Viewpoint - The article discusses the challenges faced by the 13.35 million candidates in the 2025 national college entrance examination (Gaokao) regarding school and major selection, highlighting the increasing reliance on AI tools and high-priced consulting services for assistance in the decision-making process [1][2][20]. Group 1: AI Tools in College Admission - Over 10 million users utilized AI admission assistants on June 25 last year, indicating a significant demand for AI tools in the college admission process [4][20]. - AI tools can quickly generate recommendations for universities and majors based on candidates' scores and preferences, making them a popular choice among students and parents [7][21]. - Major internet companies like Quark, Baidu, and QQ Browser have launched AI admission assistance products, while various data service companies offer paid AI tools ranging from 98 to 980 yuan [7][8]. Group 2: Traditional Consulting Services - Traditional consulting services, such as those offered by Zhang Xuefeng, have seen high demand, with services priced at 11,999 to 17,999 yuan selling out quickly [10][11]. - The industry is characterized by a mix of experienced and inexperienced consultants, leading to concerns about the quality of advice provided [11][20]. - The New Oriental's college admission services charge between 6,590 and 7,500 yuan, depending on the number of consultations included [11]. Group 3: Complexity of the New Admission System - The new college admission system has increased complexity, with candidates facing more choices and requirements based on their selected subjects [14][16]. - The number of parallel admission choices has risen to 45, with some provinces allowing over 80 choices, complicating the decision-making process for candidates [16][18]. - The extensive resources available for candidates, such as admission guides and directories, can be overwhelming, prompting many to seek assistance from AI tools or consulting services [18][20]. Group 4: Limitations of AI Tools - While AI tools provide quick and comprehensive recommendations, they are not infallible and can yield varying results based on different data sources and algorithms [24][26]. - Users are advised to treat AI as a supplementary tool rather than a sole decision-making resource, emphasizing the importance of cross-referencing multiple AI systems [26][27]. - The article suggests that candidates should also engage with alumni and gather insights about their target schools to make informed decisions [27][30].
7张热门专业变迁图,给今年的1335万高考生
吴晓波频道· 2025-06-07 16:45
Core Viewpoint - The changes in college majors reflect a subtle shift in the life trajectories of 13.35 million examinees, indicating a transformation in higher education and job market demands [1][49]. Group 1: Examination Trends - The number of candidates for this year's college entrance examination decreased by 70,000 compared to last year, marking the first decline in a decade [3]. - The new "3+1+2" examination model, which does not differentiate between arts and sciences, has been adopted by eight provinces, changing the admission rules from "institution priority" to "major group locking" [4]. Group 2: Major Evolution - The emergence of new majors and the phasing out of traditional ones are redefining the "windfall" in higher education. The Ministry of Education announced 29 new undergraduate majors, including low-altitude technology, artificial intelligence education, and carbon neutrality science [5]. - Many top-tier universities are discontinuing traditional majors such as tourism management and marketing, indicating a shift in educational focus [5]. Group 3: Market Dynamics - Over 90% of examinees are willing to use college entrance examination volunteer filling services, with the paid market expected to reach 1.09 billion yuan by 2025 [6]. - Major tech companies like Baidu and Tencent are launching "AI volunteer filling" tools, competing with traditional high-cost consulting services [6][7]. Group 4: Popular Majors and Employment Trends - An analysis of popular majors from 2007, 2015, and 2023 shows that there are no consistently popular "evergreen" majors, with shifts reflecting societal needs [10]. - By 2025, universities like Peking University and Wuhan University are expanding enrollment in fields such as information science and artificial intelligence, aligning with industry demands [15]. Group 5: Interdisciplinary Studies - The concept of interdisciplinary studies is gaining traction, with 239 universities offering 723 interdisciplinary programs, primarily in artificial intelligence and related fields [30]. - The focus on interdisciplinary studies is seen as a response to the evolving job market and the emergence of new productive forces [34]. Group 6: Salary and Employment Correlation - There is a notable disconnect between popular majors and high-paying jobs, as the correlation between industry growth and salary increases varies significantly [35][41]. - The computer industry, for example, has seen a rise in salary growth, which has influenced the popularity of related majors, but this does not guarantee future high salaries [44][45].