Core Viewpoint - The event held on November 26 focuses on the theme of "AI-driven systemic transformation of mainstream media," highlighting the integration of artificial intelligence in media content production, transmission operations, and copyright management [1] Group 1: Event Overview - The event took place at the Malanshan Video Cultural and Creative Industry Park and was attended by key figures from the National Radio and Television Administration and local government [1] - The gathering featured discussions on the integration of "culture + technology," practical experiences of local media in technological application and operational transformation, and future possibilities for collaborative development across all media channels [1] Group 2: AI Technology Applications - Various domestic technology companies showcased AI technology products and solutions with practical value, focusing on areas such as AIGC content generation, old video restoration and enhancement, digital human applications, intelligent short drama translation, information accessibility services, smart city operations, and intelligent film production [1] - The event served as a high-level cooperation platform for AI enterprises and mainstream media, promoting steady progress in systemic transformation and high-quality development within the broadcasting and online audiovisual industry amidst the wave of intelligent technology [1]

Group 1 - The "AI + Cross-border E-commerce" innovation application competition attracted 906 teams, including 103 from ASEAN countries and 39 multinational teams, covering 31 provinces in China and 10 ASEAN countries [1] - The competition featured both academic and social tracks, showcasing a range of innovative technologies with strong application prospects, highlighting the broad potential for China-ASEAN cooperation in the digital economy [3][5] - The winners included teams from various institutions, with notable awards for best media marketing, best visual design, and best AI original development, indicating a diverse range of talent and innovation in the field [3] Group 2 - The projects demonstrated breakthroughs in key areas such as AI intelligent platforms, multilingual interaction, AIGC content generation, and smart marketing, showcasing the innovative outcomes of "AI + cross-border e-commerce" [5] - The competition aims to promote the development path of "Beijing-Shanghai-Guangzhou R&D + Guangxi integration + ASEAN application" for artificial intelligence, opening up vast opportunities for cooperation in the digital economy between China and ASEAN [5]

Core Insights - The conference "Going Global with Craftsmanship" aims to provide a platform for companies to explore globalization strategies and opportunities in various sectors such as consumption, technology, e-commerce, finance, and new energy [1] - The event features discussions on the collaboration between products, technology, and ecosystems to enhance sustainable global expansion capabilities for enterprises [1] Group 1: AI Empowerment in Global Expansion - The presentation by SenseTime's executive director focuses on how generative AI can enhance operational, marketing, and service aspects of companies going global [3] - SenseTime is recognized as the world's first publicly listed pure AI company, emphasizing its commitment to developing industry-specific tools for easier implementation [3] - The discussion highlights three main areas of AI application: digital human live streaming, content generation, and AR product effects [4][6][8] Group 2: Digital Human Live Streaming - Digital human live streaming balances efficiency and cost, providing interactive experiences similar to real human hosts while being able to respond to audience queries in real-time [4] - This technology allows for quick adaptation to various scenarios and creates a full marketing loop, generating promotional content and managing online reputation [4][6] - A single digital human can operate across multiple platforms, replicating the style of popular influencers, thus enabling cost-effective scaling [5] Group 3: Content Generation with AIGC - AIGC (AI-Generated Content) streamlines the marketing process by integrating content creation, distribution, and optimization, significantly reducing costs [6] - It enables the generation of high-quality advertising materials from simple product descriptions, facilitating efficient marketing across different platforms [6][7] - The technology can lower operational costs by over 50% compared to traditional marketing methods [7] Group 4: AR Technology for Enhanced Experience - Collaboration with Zhejiang University has led to the development of AR applications that improve product interaction and customer experience [8] - Virtual try-ons for cosmetics and accessories enhance user engagement and efficiency, reducing the need for physical trials [8] - The technology extends to various sectors, including e-commerce, supply chain management, and smart home applications, showcasing its versatility [8][9] Conclusion - AI is viewed as a revolutionary tool that transforms the cost-efficiency-experience triangle in global marketing strategies, with ongoing advancements expected to unlock further value across industries [10]