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春节档的“甩手掌柜”们,把AI营销这件事玩明白了
Di Yi Cai Jing Zi Xun· 2026-02-24 12:16
"史上最长春节"结束了,回归的商户们,忙着追回假期流失的流量与商机。能先一步恢复正常运营节 奏,就能给Q1的业绩表现,多争取一份优势。 商业经营的这场马拉松,有人暂时慢下来,也有人步履反提速。一些商家选择"春节不打烊",视假期为 生意增长的阶段性流量窗口,通过持续经营保持生意热度和客户体验,过渡到节后的复工更丝滑。 这波错峰抢量的品牌和商家,有个不约而同的选择:他们或多或少地使用了AI工具,用于做好营销规 划,优化投放策略,应对人力短缺的难题。另一个明显趋势是,AI的应用逐渐从点连成线,致力于做 系统性的AI解决方案。 游戏规则在变,旧地图已经过时了。AI时代,如何让商家不仅"用得上"新工具、新策略,还要"用得 好",以百度AI营销为代表的平台级产品,已发起将AI技术和能力嵌入业务全链路的体系化作战。 人休业不停,智能补位补在真实痛点 春节营销,不能不做,却又真的难做;春节不打烊,既是"不敢打烊",也是"不知道如何合理地不打 烊"。 这种进退两难,是许多商家在春节乃至更多长假前,会有的烦恼。 不得不提的一个背景是,随着情绪消费、个性化消费的崛起,春节消费模式已经发生根本性改变,过去 是"集中式囤货",如今随着 ...
京东披露2025消费数据,AI搜索量激增百倍、5万商家开启数字人直播
Core Insights - JD Group's CEO Xu Ran revealed that by 2025, the search volume related to "AI" on JD's platform is expected to increase over 100 times year-on-year, marking 2025 as the "explosion year" for AI consumption [1] - The acceptance of AI functionalities among consumers has significantly risen, with nearly half (46.8%) of consumers believing that products must integrate AI capabilities [1] - JD is leveraging the C2M (Customer-to-Manufacturer) model and its "super supply chain" to convey consumer insights to brands, accelerating product iteration [1] AI Consumption Trends - Sales of smart glasses and smart robots are projected to grow by 10 times and 3 times, respectively, in 2025 [1] - AI technology is being integrated into various applications, including AI shopping assistants and digital human live streaming, generating tangible benefits in e-commerce operations [1] Digital Human Live Streaming - During the 2025 "JD 11.11" shopping festival, the total transaction volume from digital human live streaming exceeded 2.4 billion yuan, with 50,000 merchants utilizing digital human hosts for 24-hour continuous streaming, leading to a 30% increase in overall platform conversion rates [1] AI in Customer Service and Logistics - JD's AI robots in customer service and logistics have achieved large-scale application, enhancing operational efficiency [1] Skills Reskilling Initiative - JD announced its participation in the World Economic Forum's "Reskilling Initiative," becoming the first Chinese company to join this program aimed at training employees to meet the new skill demands of the AI era [2]
中国第二个5万亿城市来了,北京多项部署
Core Insights - Beijing is projected to achieve a regional GDP of 52,073.4 billion yuan by 2025, marking it as the second "5 trillion city" after Shanghai, indicating a significant shift towards quality growth under strict constraints of "reduction development" [1][3] - The city plans to invest over 1.5 billion yuan in 2026 to support high-precision industries and small and medium-sized enterprises, focusing on over 25 policy support directions across key sectors such as integrated circuits, biomedicine, and digital economy [3][4] Economic Growth and Sector Contributions - In 2025, the information transmission, software, and IT services sectors, along with the financial industry, contributed over 70% to Beijing's economic growth, with the software industry alone achieving a value-added of 12,192.4 billion yuan, growing by 11.0% [2][9] - The manufacturing sector, particularly in computer and electronic equipment, saw a significant increase, with a 20.2% growth in value-added for the computer and communication equipment manufacturing industry [3] Policy Initiatives and Support Measures - The Beijing Municipal Economic and Information Bureau announced a "Create the Future" growth plan for 2026, focusing on six future industries: future information, health, manufacturing, energy, materials, and space [5][6] - The plan includes measures to support innovation in robotics, integrated circuits, and new materials, with specific funding support of up to 50% of project costs for qualifying initiatives [4] Digital Economy and Consumption Trends - The city aims to stimulate digital consumption and support the development of 2-3 leading AIGC digital content companies with revenues exceeding 10 billion yuan [2][10] - There is a strategic focus on integrating ultra-high-definition audio-visual technology with cultural tourism, promoting smart retail, and replicating metaverse business models to enhance service consumption [10][11] Infrastructure and Resource Development - Beijing plans to enhance its computing power resources, targeting a cumulative capacity of approximately 200,000 P by 2027, with initiatives to build super nodes and industry nodes in strategic locations [7][8] - The city has already allocated over 700 million yuan in computing power subsidies in 2023, supporting nearly 100 enterprises to reduce computing costs by over 15% [8]
中国第二个5万亿城市来了,北京多项部署
21世纪经济报道· 2026-01-23 06:04
Core Viewpoint - Beijing is set to achieve a regional GDP of 52,073.4 billion yuan by 2025, marking its transition to a "5 trillion city" alongside Shanghai, under strict constraints of "reduction development" and focusing on innovation-driven growth [1][4]. Group 1: Economic Growth and Industry Contribution - In 2025, the information transmission, software, and IT services industry, along with the financial sector, contributed over 70% to Beijing's economic growth [2][11]. - The GDP growth rate for Beijing in 2025 is projected at 5.4% year-on-year, with the industrial added value for large-scale industries increasing by 6.5% [4]. Group 2: Policy Support and Investment - Beijing plans to invest over 1.5 billion yuan in the first batch of high-precision industry development projects and support for small and medium-sized enterprises, covering over 25 policy support directions [3][4]. - The focus areas for investment include integrated circuits, biomedicine, material energy, information software, and the digital economy [4][5]. Group 3: Future Industry Development - The "Create Winning Future" growth plan will focus on six future industries: future information, future health, future manufacturing, future energy, future materials, and future space [7]. - The plan aims to support innovative products in robotics, integrated circuits, and new materials, addressing challenges in R&D and market validation [5][7]. Group 4: Digital Economy and Consumption - Beijing aims to stimulate digital consumption and cultivate 2-3 leading AIGC digital content companies with revenues exceeding 10 billion yuan [2][12]. - The city will promote the integration of ultra-high-definition audio-visual technology with cultural tourism, expanding smart retail and reverse customization applications [12][13]. Group 5: Computing Power and Infrastructure - By 2027, Beijing plans to build a computing power scale of approximately 200,000 P, enhancing its computing resource supply [8][9]. - The city will optimize the "Galaxy Computing Corridor" project to establish a collaborative computing power supply system, supporting the development of the AI industry [9].
成为第二个“5万亿之城”后,北京2026年将有这些新动作
Core Insights - Beijing is projected to achieve a GDP of 52,073.4 billion yuan by 2025, becoming the second "5 trillion yuan city" after Shanghai, marking a significant transition towards innovation-driven growth and regional collaboration [1][3] Economic Growth and Industry Contribution - In 2025, the information transmission, software, and IT services sector, along with the financial industry, will contribute over 70% to Beijing's economic growth [2][10] - The GDP growth rate for 2025 is estimated at 5.4% year-on-year, with the industrial output value increasing by 6.5% [3] Policy Initiatives and Funding - Beijing plans to invest over 1.5 billion yuan in the first batch of high-precision industry development projects and support for small and medium enterprises in 2026, focusing on over 25 policy support directions [3][6] - The initiatives will target key industries such as integrated circuits, biomedicine, materials energy, information software, and the digital economy [3][6] Future Industry Development - The "Create the Future" growth plan will focus on six future industries: future information, future health, future manufacturing, future energy, future materials, and future space [7] - The plan aims to cultivate high-risk, long-cycle industries, with government support to mitigate early-stage risks and attract private investment [8] Digital Economy and Consumption - The digital consumption potential will be stimulated, with plans to nurture 2-3 leading AIGC digital content companies with revenues exceeding 10 billion yuan [10][11] - The strategy emphasizes the integration of technology breakthroughs with industry foundations to enhance consumption potential and establish Beijing as a global digital economy benchmark [11] Computing Power Infrastructure - Beijing aims to build a computing power scale of approximately 200,000 P by 2027, enhancing the supply of computing resources [8][9] - The "Galaxy Computing Corridor" project will create a collaborative computing power supply system, with significant investments in infrastructure across various regions [9]
带货能力超越罗永浩,成本几千元的数字人卖爆
Di Yi Cai Jing· 2026-01-12 08:28
一年卖 1.9 亿的数字人直播间,到底藏着什么秘密? 帮哥是十多年的电商老兵,2013年做店铺运营,2018年开始做内容电商、图文带货,2019年开始孵化直播达人,2020年切入品牌的直播服务,2022年,随着 ChatGPT的爆火,他又开始做数字人的直播尝试,这一年,他的一个账号用数字人直播卖本地生活的景区门票、酒店优惠券等,一年做出了1.9亿元的直播 销售额。 不到10个数字人,让老管家团队一天多赚了20万-30万元。 2025年初,清洁品牌老管家在快手的店铺数量扩容至近10家,一个难题摆在面前:如果每个店铺都配置真人主播,人力成本飙升。看到竞品直播间里新出现 的数字人,他们也决定入场一试。 2月起,老管家陆续为旗下8-10家店铺开通了数字人直播,初期六七成的直播间都交给了数字人,没有培训、无须休息,数字人从早6点播到晚12点。几个月 后,老管家团队告诉第一财经记者,这批数字人"员工"在每家店铺日销少则几千,多则突破5万,近10家店铺累计高峰日销售额能达到20-30万元。 "一笔意外之喜!"老管家团队如此形容,如果没有数字人,这些店铺的直播端口根本无法开通,更谈不上产生GMV(商品交易总额)。 "永不疲惫 ...
省委书记、省长密集调研这个领域,它的首批场景已经“出炉”!
Xin Lang Cai Jing· 2026-01-09 09:24
要说江苏从上到下,现在都在聚焦什么?那必然是人工智能。 先从密集调研说起。 1月6日,江苏省委书记信长星在南京调研,强调要全面实施"人工智能+"行动。去年11月,信书记在苏 州调研时候就聚焦人工智能,指出人工智能是引领新一轮科技革命和产业变革的战略性技术,充满了无 限可能和潜力。 此次在南京调研时他进一步强调,"要以时不我待、只争朝夕的紧迫感、责任感,全面实施'人工智能 +'行动"。 公开报道显示,这是信书记近3个月来第四次点题人工智能。 再看江苏省省长刘小涛调研。 1月4日,江苏省省长刘小涛主持召开政企恳谈会,围绕人工智能发展听取相关企业和行业协会意见建 议。 去年10月当选省长后,刘小涛首次调研南京,关注的也是人工智能。 据统计,刘小涛近3个月内第三次专门聚焦人工智能发展,他强调,要以强烈的使命感紧迫感把握人工 智能这一关键变量,政企同心推动人工智能产业创新发展。 四座"万亿"之城 新年的"不约而同" 元旦后上班第一天,江苏4座"万亿"城市也都将目光投向"人工智能"。 1月4日,南京市委市政府召开全市科技创新和产业创新深度融合发展大会。会上,《南京市深入推 进"人工智能+"行动 打造国家人工智能创新应用先 ...
美国上市公司GEMZ宣布董事变更 陈伟出任新董事
Sou Hu Cai Jing· 2025-12-20 02:23
Group 1 - GEMZ (stock code: GMZP) announced a change in its board and executive team, with Stephen Carnes resigning and Chen Wei appointed as the new director and executive [1] - Chen Wei is the controlling shareholder of GEMZ and the founder of Xiamen Customized Spirit Technology Co., Ltd., which specializes in providing B2B2C solutions using big data, artificial intelligence, and digital human technologies [3] - The core business of Xiamen Customized Spirit includes digital solutions for chain brands and physical enterprises, focusing on AI video lead generation, intelligent matching, digital human live streaming, and SaaS tools to enhance operational efficiency [4] Group 2 - The board and management structure of GEMZ will be adjusted following this personnel change, which the company states is part of its normal corporate governance arrangements [4]
快手发布“可灵O1”;滴滴自动驾驶在广州试运行全天候、全无人载客测试服务|未来商业早参
Mei Ri Jing Ji Xin Wen· 2025-12-02 23:07
Group 1: Kuaishou's Keling AI Launch - Keling AI has released "Keling O1," positioned as the world's first unified multimodal creation tool, aiming to streamline the entire process from generation to deep editing [1] - The launch signifies a shift in the domestic AIGC sector from isolated functional breakthroughs to an ecosystem competition focused on reshaping complete workflows [1] - Challenges remain regarding high computing costs, reliability of actual outputs, and establishing a unique ecosystem amidst strong competition from major players [1] Group 2: Didi's Autonomous Driving Testing - Didi has commenced all-weather, fully unmanned passenger testing in designated areas of Guangzhou, allowing users to summon autonomous vehicles via the Didi app [2] - This public trial is a crucial step in Didi's commercialization roadmap, requiring proof of both technical feasibility and economic viability for large-scale operations [2] - The competition in autonomous driving is shifting from technology demonstration to cost, user experience, and operational efficiency, with Didi leveraging its network advantages [2] Group 3: JD's Digital Human Live Streaming - JD has announced that its digital human live streaming service will be free for all merchants, enabling quick setup of 24/7 live streaming rooms [3] - This move represents a strategic upgrade from "tool selling" to "ecosystem building," aiming to attract a larger supply of live streaming content to enhance overall traffic and transaction volume [3] - The sustainability of this free strategy will depend on whether the resulting GMV increase can cover the technological investments and how to balance digital human live streaming with content diversity on the platform [3]
从“坐等客来”到“数闯世界” 义乌重构贸易新方式
Core Insights - The article highlights the transformation of Yiwu's trade practices through the development of digital trade, as emphasized in the "14th Five-Year Plan" which promotes innovation in this area [1][8]. Group 1: Digital Trade Development - Yiwu has launched the Global Digital Trade Center, marking a shift from passive selling to proactive engagement through live streaming and video content [1]. - 80% of merchants in the new market are utilizing advanced technologies, including AI, to enhance communication with international buyers [3]. - The integration of over 60,000 physical stores into online platforms has created a new trade advantage characterized by "world goods, Yiwu assembly, global distribution" [7]. Group 2: Impact on Merchants - Merchants have reported significant improvements in efficiency, with one merchant stating that AI can generate design mockups in seconds, a process that previously took days [5]. - The shift to digital trade has expanded market reach, allowing merchants to sell cultural products to regions like Europe, South America, and Southeast Asia [7]. - Training sessions focused on internet and AI applications are seeing overwhelming participation, indicating a strong interest in digital trade skills [7]. Group 3: Future Prospects - New applications such as digital human live streaming and AI smart shopping guides are expected to launch by the end of the year, further enhancing the digital trade landscape [8]. - Merchants aspire for Chinese manufacturing to gain stronger global brand recognition and influence, aiming for a significant presence in international markets [8]. - The Yiwu market is set to transition from a traditional physical marketplace to a digital trade hub, leveraging technology to empower global trade [8].