迈入2026年，随着新能源汽车渗透率突破50%关口，车市的存量博弈愈发明显。车企如何修炼内功是突 围的关键。 昊铂埃安BU的改革，始于一场彻底的组织架构重塑。不同于传统事业部"权责分散、决策链条长"的弊 端，BU作为拥有高度自主经营权的运营实体，被赋予了"全价值链决策权限"。根据市场判断，直接调 配研发、生产、销售、服务等资源，实现"让听见炮火的人指挥战斗"。这种权责对等的机制，大幅缩短 了决策周期，为快速响应市场需求奠定了基础。 近期，昊铂埃安BU首届经销商大会成功召开，以用户为中心、以技术为驱动、以共赢为目标的宏伟蓝 图全面铺开。张雄、杨龙、冯煜形成核心的"三位一体"管理团队，打通了"研发-营销-产品"的闭环，串 起全团队协同作战全链条。 作为广汽集团"番禺行动"战略的核心落子——昊铂埃安BU，正构建起一场以三大核心高层领衔的团队 攻坚战，围绕"以用户为中心"，持续推进产品矩阵、品牌渠道、服务体验的全维度升级。从市场的反映 看来，昊铂埃安BU改革的这步棋已经初显成效。 2026年1月，昊铂埃安BU交出了组建后首个完整运营月的成绩单：终端销量23591辆，同比增长63.9%。 当月，乘联会预计狭义乘用车零售 ...

迈入 2026 年，随着新能源汽车渗透率突破 50% 关口，车市的存量博弈愈发明显。车企如何修炼 内功是突围的关键。 作为广汽集团 " 番禺行动 " 战略的核心落子 —— 昊铂埃安 BU ，正构建起一场以三大核心高层领 衔的团队攻坚战，围绕"以用户为中心"，持续推进产品矩阵、品牌渠道、服务体验的全维度升级。 从市场的反映看来，昊铂埃安 BU 改革的这步棋已经初显成效。 2026 年 1 月，昊铂埃安 BU 交出了组建后首个完整运营月的成绩单：终端销量 23591 辆，同比 增长 63.9% 。当月，乘联会预计狭义乘用车零售市场规模约为 180 万辆，环比下降 20.4% ，同 比微增 0.3% 。这也意味着，昊铂埃安 BU 在汽车行业的销售淡季中实现了逆势突围。 同时，埃安聚焦打造 " 国民好车 " 战略成效显现，面向个人及家庭用户推出的 AION UT 、 RT 及 V 系列均实现年销 5 万辆，全新车型 AION i60" 上市即爆款 " ，首月销量超万辆，印证了埃安品 牌在私人消费市场的强大吸引力。后续随着全新车型埃安 N60 ，昊铂 A800 和 S600 的上市，昊 铂埃安将进一步丰富其产品矩阵。此 ...

Group 1 - GAC Aion has launched a limited-time pricing event for all models starting from June 12, aiming to enhance purchasing transparency by eliminating negotiation processes [1] - The promotional prices include AION UT starting at 53,800 yuan, AION RT at 91,800 yuan, and the Aion Baolong SUV at 94,800 yuan [1]

Core Insights - GAC Group reported a total sales revenue of 107.784 billion yuan for 2024, with a gross profit of 2.438 billion yuan and a net profit attributable to shareholders of 824 million yuan, resulting in a basic earnings per share of 0.08 yuan and a proposed final dividend of 0.02 yuan per share [1] Group Performance - The company faced significant operational challenges but initiated a comprehensive reform strategy aimed at improving management and operational efficiency to reverse the declining performance trend [1] - GAC Group's total vehicle sales exceeded 2 million units for the year, with a notable increase in sales from August 2024 onwards [1] - The company launched several key models under its self-owned brands, including the GAC Trumpchi Yawning S7 and multiple AION models, contributing to a total of approximately 415,000 units sold for GAC Trumpchi and 375,000 units for GAC Aion [1] International Expansion - In 2024, GAC Group's international strategy focused on deepening its global presence, achieving overseas vehicle sales of 127,000 units, a 67.6% increase year-on-year, with self-owned brand sales surpassing 100,000 units, marking a 92.3% growth [2] - The company has established local production capabilities with the launch of CKD factories in Malaysia and a smart factory for GAC Aion in Thailand, entering a new phase of vehicle exports and localized production [2] - GAC Group has set up six global after-sales parts warehouses, enhancing its logistics and parts supply system while entering the Thai market with its energy ecosystem [2] Technological Innovation - GAC Group emphasized technological self-reliance and innovation, investing over 7.15 billion yuan in R&D and filing more than 3,200 new patent applications, totaling over 21,000 patent applications by the end of 2024 [3] - The company introduced several models equipped with urban NDA intelligent driving features and became one of the first companies in China to conduct L3 autonomous driving trials [3] - GAC Group launched a new flying car brand, GOVY, along with its first composite wing flying car, GOVY AirJet, and introduced the industry's first variable wheel-foot intelligent robot, GoMate, accelerating its industrial application [3]

撰 文 / 牛跟尚 金轩奖评审团主席兼金轩研究院院长、知萌咨询机构创始人兼 CEO肖明超在1月6日的第十一届金 轩盛典上说。 经过金轩研究院对2024年参评的110个按照25%入围比例初评，按照50%淘汰率进行终审，最终有 50个案例获得作品、案例、公益与社会责任金奖。 这50个金轩奖中，哪些案例又能代表2025年的营销趋势呢？ 刚刚在2024年12月26日发布新一年十大消费趋势的肖明超，又带领团队金轩奖申报及获奖案例进行 筛选，最终评出2025年中国汽车十大营销趋势。 由此，2025年十大营销趋势是： 1、事件营销进阶，从广泛化追热到精准化 "圈" 粉； 2、跨界 IP 联动，以情感共鸣驱动品牌价值提升； 3、沉浸式技术体验，建立科技 "信任密码"； 4、聚焦 "她" 力量，开启女性市场新征途； 5、用户共创的升级，构建情感共同体； 6、极限挑战测试营销，彰显产品不凡； 7、扬帆出海，中国车企的全球进击之路； 设 计 / 师 超 "累计11届一共收到1005个案例，可以构成汽车营销的小模型，未来我们也希望通过金轩研究院挖 掘在这些案例背后的趋势。" 8、长期公益投入，点亮品牌形象的公益引擎； 9、打造新媒体 ...