感谢社会各界的监督与理解。 关于网络流传的eπ007 事故视频的声明 亲爱的用户、媒体及各界朋友: 今日,我们关注到一段涉及到eπ007事故监控视频在部分网 络平台传播，对此我们高度重视，并立即进行核查，现声明如下： 经核实,视频记录的事故发生于2025年3月19日中午。对于 此次事故,我们深表痛心,我们的团队在事故发生后立即赶赴现 场,全力配合事故处置工作,并对涉及的人员及家庭表达了关怀 与慰问。 根据调查认定,本次事故是车辆与货车高速碰撞后引发。目 前网络流传的视频,不仅无助于还原事实,也可能对当事人造成 二次伤害。 我们深知公众对安全的关注。我们始终将产品安全与用户生 命置于首位,愿意在充分尊重涉及的人员及家庭意愿的前提下, 向社会通报更多情况。 恳请大家共同维护善意的网络环境,我们将持续做好沟通和 说明工作。 东风奕派 2026年2月5日 新浪科技讯 2月5日晚间消息，近日，有网友发布视频称，一辆东风奕派新能源汽车失控撞向路边，车 辆随后冒烟并起火。车主下车后尝试打开后车门，但后排车门无法从外部开启。经过砸窗施救，后排三 名乘客被成功救出，但副驾乘客未能救出。 针对网络流传的事故视频，东风奕派今日在官 ...

Core Insights - Dongfeng Motor Group achieved a significant milestone in 2025, with total new energy vehicle sales reaching 1.04 million units, a year-on-year increase of 21% [2][3] - The company aims for a total sales target of 3.25 million vehicles in 2026, including 1.7 million new energy vehicles and 600,000 exports [2] - The transformation strategy during the 14th Five-Year Plan has positioned Dongfeng's self-owned brands as the main growth driver, with a notable increase in market share [3] Sales Performance - In 2025, Dongfeng's self-owned brand vehicle sales exceeded 1.5 million units, marking a growth of over 9% [3] - The penetration rate of new energy vehicles increased by 7 percentage points year-on-year, with self-owned and joint venture sales accounting for over 60% of total sales, up 5 percentage points [3] - Lantu Motors, one of Dongfeng's brands, achieved sales of 150,169 units in 2025, representing an 87% increase [3] Brand Development - Dongfeng has established several new energy brands, including Lantu Motors, Mengshi Technology, and Yipai Technology, covering various market segments [2] - Mengshi Technology's sales reached 10,228 units in 2025, nearly tripling year-on-year [4] - Yipai Technology sold 275,752 units in 2025, a growth of 28.3%, contributing significantly to Dongfeng's overall new energy vehicle sales [6] Strategic Restructuring - The year 2025 marked the conclusion of Dongfeng's "three-year action plan for transformation and upgrading," achieving a balanced contribution from self-owned and joint venture businesses ahead of schedule [7] - The company has streamlined its operations from multiple brands to a more focused "4+2" structure, enhancing strategic implementation [7] - Yipai Technology has launched the "Future Wings" strategy, focusing on technology, brand, product, and international expansion to drive growth [9] Future Outlook - Yipai Technology aims to become a leading user-oriented and technology-driven enterprise, with a five-year plan targeting a production scale of one million vehicles [11] - The company has established a rapid response mechanism for customer issues, aiming to enhance user satisfaction and brand loyalty [13] - Plans for 2026 include launching six new models and improving existing ones to strengthen market competitiveness [14]

Core Viewpoint - The automotive industry in Wuhan is undergoing a significant transformation, shifting from a model of "foreign technology + Chinese market" to "Chinese technology + foreign market," highlighting the rise of China's electric and intelligent vehicle technologies on the global stage [6][7]. Industry Overview - In Wuhan, the production of new energy vehicles (NEVs) has seen a remarkable year-on-year growth of 56.7%, with NEVs now accounting for 52.72% of the total vehicle production [1][7]. - The automotive industry is a crucial pillar of Wuhan's economy, with Dongfeng Motor Group being a key player in this transformation [14][15]. Company Developments - Dongfeng Motor aims to achieve a sales target of 1 million NEVs by 2025, reflecting its commitment to expanding its electric vehicle offerings [5]. - The company has diversified its product lineup, with 45 NEV models currently available, and is focusing on both maintaining its traditional fuel vehicle base and advancing its electric and autonomous vehicle technologies [14]. Market Dynamics - The shift in collaboration logic has led to the emergence of a complete brand matrix within Dongfeng, targeting various market segments, including luxury and mainstream [9][10]. - Dongfeng's NEV sales have surpassed 1 million units this year, marking a 22% increase, with self-owned brands accounting for 63% of total sales [10]. Global Expansion - Dongfeng's NEVs, including the Nano 06, have begun to penetrate international markets, with over 2,000 units exported to countries like Uruguay and Russia [10]. - The company is also expanding its presence in Europe and the Middle East, with plans to enter 40 European countries and accelerate its international strategy [12][13]. Technological Advancements - Dongfeng is actively involved in key technological innovations, including solid-state batteries and vehicle-grade chips, to enhance its competitive edge in the NEV sector [14]. - The company has established partnerships for joint innovation in critical areas, such as solid-state battery development and vehicle-grade chip production [14].

Core Viewpoint - The exemption policy for new energy vehicle purchase tax will end on December 31, 2025, transitioning to a half-tax collection starting January 1, 2026, prompting various automakers to implement "bottom-line" subsidy policies to attract orders before the policy change [1] Summary by Category Automaker Subsidy Policies - NIO offers a subsidy of up to 15,000 yuan for orders of the new ES8 locked by December 31, 2025, ensuring customers are not burdened by tax changes if delivery occurs in 2026 [4] - Li Auto's i6 model provides a tax subsidy based on actual calculations for orders locked by October 31, 2025, with cash reductions on final payments to cover tax differences [6] - Aito's new M7 model offers a similar subsidy structure, with a maximum of 15,000 yuan for orders locked by November 3, 2025 [6] - Xiaomi's SU7 series and others provide a subsidy of up to 15,000 yuan for orders locked by November 30, 2025 [8] - Zeekr offers a tax subsidy for orders of the 9X model locked by October 31, 2025, with a maximum of 15,000 yuan [8] - Tank SUV's new models provide a subsidy for orders locked by November 30, 2025, ensuring customers are covered if delivery is delayed to 2026 [9] - Chery announces a subsidy for all eligible models if orders are locked by November 30, 2025, covering tax differences for delayed deliveries [11] - Dongfeng Yipai offers cash subsidies for orders locked by November 30, 2025, applicable to specific models [13] - Changan announces a subsidy for all eligible models with orders locked by November 30, 2025 [13] - Haval's M817 model provides a subsidy for orders locked by November 30, 2025, with a maximum of 15,000 yuan [15] Market Dynamics and Implications - The impending tax policy change has triggered automakers to adopt subsidy policies to mitigate the risk of losing customers who may delay purchases due to increased costs [16] - The long delivery cycles for popular new energy vehicles exacerbate the issue, leading to potential order losses if customers face tax liabilities due to delayed deliveries [16] - The subsidy policies are not merely promotional tactics but are seen as trust-building contracts between brands and consumers, enhancing brand loyalty and competitive advantage in a rationalizing market [16] - Companies that prioritize customer interests through these policies are likely to gain a competitive edge in the evolving market landscape [16]

Core Viewpoint - Dongfeng Yipai Automotive Technology Company has launched the "Future Wings" strategy, focusing on four strategic pillars: technology, products, brand, and overseas expansion to drive high-quality development [1] Group 1: Technology and Product Strategy - Technology is considered the foundation of Yipai Technology, emphasizing safety, driving control, intelligence, and quality as key technological advantages [1] - The company aims to measure product value based on user satisfaction, indicating that user approval is paramount [1] - Yipai Technology has developed several technology brands, including Quantum Architecture, Mach Power, and Tianyuan Intelligence, and has launched new electric vehicle models such as eπ007, 008, and others [1][2] Group 2: Sales Performance - In 2024, the combined sales target for the three brands is set at 213,000 units, representing a year-on-year increase of 82.4% [1] - The sales growth for the first half of this year is reported at 43.7%, outperforming the industry average [1] Group 3: Organizational Restructuring - Dongfeng Automotive Group has restructured its passenger vehicle business to enhance operational quality and efficiency, consolidating R&D, production, supply chain, sales, and service under Yipai Technology [1][2] - The new structure allows for closed-loop management across the entire value chain, improving decision-making efficiency and resource allocation [2] Group 4: Brand Strategy - The brand strategy is summarized as "Yipai moving up, Fengshen moving new," focusing on integrating Dongfeng Nano into Yipai and developing high-end smart products in collaboration with Huawei [2] - Fengshen is positioned as a "smart family car brand," targeting a new lifestyle for families [2] Group 5: Global Market Expansion - Yipai Technology aims to expand its global presence, with models already available in over 40 countries and regions [3] - The annual sales target is set at 1.5 million units, with Yipai brand expected to contribute 1 million units and Fengshen brand targeting 500,000 units [3] Group 6: Industry Context - The automotive industry is undergoing significant changes due to electrification and intelligence, reshaping competitive dynamics [4] - The development of Yipai Technology is crucial for Dongfeng Automotive Group's position in the domestic automotive market [4]

Core Insights - Dongfeng Motor has launched Dongfeng Yipai Technology, focusing on integrating resources across the entire value chain including business, R&D, production, supply chain, sales, and service [1][3] - The establishment of Dongfeng Yipai Technology represents a strategic upgrade in Dongfeng's "Leap Action" for passenger vehicle electrification, implementing integrated management across three major brands [3] Company Developments - Dongfeng Yipai Technology has quickly formed a core team covering functions such as product planning, R&D, manufacturing, procurement, and sales [3] - The company has established a user demand-driven reverse development process in product planning, consolidating resources from the three major brands to create unified market insight capabilities [3] - In R&D and production collaboration, the company leverages Dongfeng Group's R&D resources and shares core technologies like Quantum Architecture and Mahe E-Power to shorten the R&D-to-production cycle [3] Technological Collaborations - Dongfeng Yipai Technology is collaborating deeply with Huawei in the field of smart technology, applying the next-generation Qian Kun Intelligent Driving ADS 4 and Hongmeng Cockpit 5 technologies to cooperative products [3] - The company is integrating technologies in the three-electric system, including Mahe E-Power and solid-state batteries, and is collaborating with companies like CATL [3] Market Performance - Within one month of its establishment, the company achieved sales of 26,089 vehicles, representing a month-on-month growth of 48.8% [5] - Cumulatively, 110,703 new vehicles were delivered in the first half of 2025, marking a year-on-year increase of 43.7% [5] - The product lineup includes models such as eπ007 and eπ008, with plans to expand to 10 models by 2028, covering A0 to C-class vehicles [5] Strategic Implications - The reform through full value chain integration aims to explore new development paths for Dongfeng Motor during the critical period of its transition to electrification [5] - As integrated management deepens, the experiences gained may provide valuable references for the automotive industry's transformation and upgrade [5]

Core Viewpoint - The establishment of Dongfeng Yipai Technology Co., Ltd. marks a significant move towards integration within the automotive industry, aiming to enhance competitiveness and operational efficiency by consolidating three brands under one umbrella [2][5][12]. Group 1: Company Formation and Strategy - Dongfeng Yipai Technology integrates three self-owned passenger car brands: Dongfeng Fengshen, Dongfeng Yipai, and Dongfeng Nami, with two sub-brands: Fengshen and the merged Yipai brand [2][3]. - The new company has rapidly completed internal processes such as personnel appointments and goal setting, indicating high expectations for its performance [2][5]. - The strategic focus includes a deep collaboration with Huawei to develop a series of smart premium vehicles targeting the mid-to-high-end market [2][6]. Group 2: Market Position and Brand Development - Dongfeng Yipai Technology aims to reduce internal competition and resource wastage by consolidating R&D, manufacturing, and sales functions into a unified company [5][12]. - The Yipai brand will focus on mainstream markets with a product range covering A0 to D-class electric vehicles, while the Fengshen brand will explore new markets, including Robotaxi and global markets [5][9]. - The company plans to launch two new models annually for the Yipai brand and two refreshed or new models for the Fengshen brand over the next two years [9][10]. Group 3: Technological Advancements and Product Goals - Key technological focuses include integrated die-casting, solid-state batteries, ultra-fast charging technology, and intelligent driving assistance systems [7][9]. - By 2026, the company aims to implement solid-state batteries with an energy density exceeding 350Wh/kg and introduce a 1700V high-voltage architecture for rapid charging [7][10]. - The product matrix is expected to expand to 20 models by 2028, with a target of achieving annual sales of one million vehicles by 2030 [10][11]. Group 4: Operational Adjustments and Future Outlook - The company has adjusted production schedules, with daily outputs of 560 units from one factory and 350 from another, transitioning to a more efficient operational model [11]. - A new incentive mechanism based on project management is being implemented to enhance employee motivation and performance [11][12]. - The integration of Yipai Technology is seen as a transformative example in the competitive automotive market, reflecting the industry's shift towards survival and adaptation [12].

Core Viewpoint - Dongfeng Motor is accelerating its development pace with significant personnel changes being a crucial aspect of this strategy [4][6]. Group 1: Leadership Changes - Dongfeng Motor Group has expanded its leadership team to eight members, including Chairman Yang Qing and several vice presidents [3]. - Recent appointments include Zhou Feng as Vice General Manager and Party Committee Member, while Yu Fei has announced his departure from Dongfeng Yipai [2][3]. - The company has seen a series of high-level personnel changes since 2024, indicating a strategic shift in response to declining sales [4]. Group 2: Sales Performance - In 2023, Dongfeng Motor's total sales reached 2.4212 million units, representing a year-on-year decline of approximately 17% [4]. - The leadership changes are perceived as a move to lead the company through a transformation and to reverse the declining sales trend [4]. Group 3: Strategic Direction - Dongfeng Motor is transitioning its headquarters' focus from strategic control to "operations + coordination," with clear responsibilities assigned to its five vice presidents [4]. - The establishment of Yipai Automotive Technology Company aims to enhance Dongfeng's development in the autonomous new energy vehicle sector, which is critical for achieving its sales targets of 3 million units by 2025, including over 1 million new energy vehicles [6][8]. Group 4: Future Outlook - The position of General Manager remains vacant following Zhou Yeping's transfer, raising questions about future leadership [6]. - The company is expected to continue restructuring internally to adapt to market challenges and enhance its competitive position [6].

撰 文 / 牛跟尚 金轩奖评审团主席兼金轩研究院院长、知萌咨询机构创始人兼 CEO肖明超在1月6日的第十一届金 轩盛典上说。 经过金轩研究院对2024年参评的110个按照25%入围比例初评，按照50%淘汰率进行终审，最终有 50个案例获得作品、案例、公益与社会责任金奖。 这50个金轩奖中，哪些案例又能代表2025年的营销趋势呢？ 刚刚在2024年12月26日发布新一年十大消费趋势的肖明超，又带领团队金轩奖申报及获奖案例进行 筛选，最终评出2025年中国汽车十大营销趋势。 由此，2025年十大营销趋势是： 1、事件营销进阶，从广泛化追热到精准化 "圈" 粉； 2、跨界 IP 联动，以情感共鸣驱动品牌价值提升； 3、沉浸式技术体验，建立科技 "信任密码"； 4、聚焦 "她" 力量，开启女性市场新征途； 5、用户共创的升级，构建情感共同体； 6、极限挑战测试营销，彰显产品不凡； 7、扬帆出海，中国车企的全球进击之路； 设 计 / 师 超 "累计11届一共收到1005个案例，可以构成汽车营销的小模型，未来我们也希望通过金轩研究院挖 掘在这些案例背后的趋势。" 8、长期公益投入，点亮品牌形象的公益引擎； 9、打造新媒体 ...