Core Viewpoint - Samsonite, a leading luggage brand, is experiencing significant sales declines and a drop in stock price, raising concerns about its market position and brand perception among consumers [2][3]. Financial Performance - In Q1 2025, Samsonite reported a sales revenue of nearly $800 million, a decrease of 7.3% compared to the same period in 2024, with net profit declining by over 40% [3]. - The stock price fell by nearly 10% on May 14, closing at HKD 14.060 per share, with a market capitalization dropping below HKD 20 billion [3]. Sales Channel Analysis - Sales through wholesale channels have decreased, while direct-to-consumer (DTC) channels, including retail and e-commerce, also saw declines [5]. - The main brand Samsonite experienced a sales decline of 11.4% in Asia and 6.4% in North America, while TUMI and American Tourister brands also faced similar downturns in both regions [5]. Market Position and Competition - The luxury luggage market is witnessing a structural divide, with brands like Rimowa showing strong growth, contrasting with Samsonite's struggles [6]. - Rimowa, acquired by LVMH, has seen its sales increase nearly fourfold over the past five years, highlighting a successful high-end positioning strategy [6]. Brand Strategy and Consumer Perception - Samsonite's multi-brand strategy aims to cover various market segments, but this has led to challenges in maintaining brand value and customer experience [7]. - The emergence of lower-priced alternatives and "copycat" products has intensified competition, affecting Samsonite's brand perception among younger consumers [10][11].

5月13日，新秀丽（HK01910）发布公告，披露截至2025年3月31日三个月的财务业绩。公司在此期间的销售净额 为7.97亿美元，相较于2024年同期的8.6亿美元下降了7.3%（按不变汇率基准计算则下降4.5%）。 股权持有人应占溢利4820万美元，同比减少42.6%。 毛利为4.73亿美元，毛利率为59.4%，较上年同期的60.4%有所下降，主要是由于销售净额组合的变化，特别是利 润率较高的亚洲地区销售净额占比下降。 在经营利润方面，公司报告的经营溢利为1.1亿美元，同比下降26.9%。期内溢利为5520万美元，较2024年同期的 9150万美元下降39.7%。此外，公司的经调整净收入为5200万美元，同比减少40.3%。 免责声明：本文内容与数据仅供参考，不构成投资建议，使用前请核实。据此操作，风险自担。 （文章来源：每日经济新闻） | | 载至 3 月 31 日止三個月 | | | | --- | --- | --- | --- | | | | 2024 年 | 增加(减少) | | (以百萬美元呈列,每股數據除外) | 2025年 | (經調整)(6) | 自分比 | | 销售淨糖(1) | 7 ...

Samsonite Group (01910) Q1 2025 Earnings Call May 13, 2025 08:30 AM ET Company Participants William Yue - Director of Investor RelationsKyle Gendreau - CEO & Executive DirectorReza Taleghani - CFO, Executive VP & TreasurerErwan Rambourg - Managing Director, Global Head of Consumer and Retail Equity ResearchAnne Ling - Managing Director Conference Call Participants Dustin Wei - Analyst William Yue Thank you for taking the time to join Samsonite's first quarter twenty twenty five results presentation. We have ...

2025 FIRST QUARTER RESULTS MAY 13, 2025 Samsonite Group S.A. Stock Code: 1910 JOURNEY BEYOND LIMITS DISCLOSURE STATEMENT This presentation and the accompanying slides (the "Presentation"), which have been prepared by Samsonite Group S.A. ("Samsonite" or the "Company"), do not constitute any offer or invitation to purchase or subscribe for any securities, and shall not form the basis for, or be relied on in connection with, any contract or binding commitment whatsoever. This Presentation has been prepared by ...

Samsonite Group (01910) Q4 2024 Earnings Call March 13, 2025 08:00 AM ET Company Participants William Yue - Senior Director of Investor RelationsKyle Gendreau - CEO & Executive DirectorReza Taleghani - CFO, Executive VP & TreasurerErwan Rambourg - Managing Director, Global Head of Consumer and Retail Equity Research Conference Call Participants None - AnalystDustin Wei - Analyst Operator Good morning, good afternoon, and good evening, ladies and gentlemen. Welcome to the Samsonite Group twenty twenty four a ...