Core Insights - Apple has entered a multi-year collaboration with Alphabet to utilize Google's Gemini models and cloud technology for its AI initiatives, particularly enhancing Apple Intelligence features like Siri [1][7] - The partnership aims to address Apple's challenges in AI execution and timeliness, which have hindered its competitive position against companies like Alphabet, Microsoft, and Amazon [2][4] Group 1: AI Collaboration and Impact - The collaboration with Alphabet is expected to resolve Apple's issues related to the timing and execution of its AI features, which have been lagging behind competitors [4][7] - Apple Intelligence is projected to significantly contribute to the growth of Apple's Services segment, which currently accounts for approximately 26% of net sales [4][7] Group 2: Services Business Growth - Apple's Services segment, which includes advertising, AppleCare, Cloud Services, and digital content, is benefiting from an expanding base of installed devices and a growing user base [5][6] - In 2025, the App Store recorded over 850 million average weekly users globally, with developers earning over $550 billion since 2008, indicating strong engagement on Apple's platform [6] Group 3: Market Performance and Valuation - Apple shares have increased by 11.3% over the past 12 months, underperforming the Zacks Computer and Technology sector, which saw a return of 29.9% [7][8] - The current valuation of Apple stock is considered stretched, with a forward price/sales ratio of 8.27X compared to the sector's 7.47X and Amazon's 3.3X [11]

段永平说过：苹果最大的风险是库克什么时候退休。因为他看来，库克是要比乔布斯更加出色的企业家。 因为对库克的信任，段永平选择投资苹果，三次大幅回撤不动摇；也正是因为库克，段永平从苹果股票上获得了数倍收益。 库克时期，苹果市值增长了10倍，突破3万亿美元大关；9年时间，iPhone销量从10亿部增长到了30亿部，在高端智能手机市场有着无可撼动的统治地位；开 拓出Apple Watch、AirPods、Apple Vision等新的产品品类，其中不乏开创了时代的变革型产品；软件上推出Apple TV、Apple Arcade等订阅服务，创造了苹 果新的业绩增长曲线；彻底摆脱对英特尔等第三方芯片方案的依赖，尤其是在Mac端完成了英特尔到苹果自研芯片的转换。 因此目前继任苹果CEO最可能的人选，被认为是现任的苹果硬件高级副总裁约翰·特努斯（John Ternus），2001年加入苹果的他，已经在苹果干了25年。 根据苹果官网显示，约翰·特努斯负责了目前苹果所有的硬件产品，包括iPhone、iPad、Mac、AirPods等等，并且主导了Mac产品从英特尔到苹果自研芯片的 过渡。性格谨慎且低调，拥有美国宾夕法尼亚大学机械 ...

Key Takeaways Chase will take over as issuer for Apple Card, with the transition completing in about 24 months. AAPL's Services revenue rose 14% in fiscal 2025, driven by Apple Pay, TV , and Arcade expansion. AAPL faces fintech pressure from GOOGL's Wallet and AFRM's growing buy now, pay later offerings.Apple (AAPL) and Chase announced that the latter will assume the role of issuer for Apple Card, with the transition expected to be completed in roughly 24 months. During this period and beyond, Apple Card us ...

♪ "Still Got It" by Alex Frankel ♪ ♪ Yeah ♪ ♪ All makes sense ♪ ♪ Still got it ♪ ♪ All makes sense ♪ ♪ Still got it, still got it, still got it ♪ ♪ Got it, still got it, still got it ♪ ♪ Got it, still got it, still got it ♪ ♪ With every night ♪ ♪ Still got the light ♪ ♪ All makes sense ♪ ♪ Still got it ♪ ♪ [ELECTRIC BUZZING]. ...

Hello everybody. So my name is Adrianna Lewis and I am part of the content strategy and acquisition team here at Apple Arcade. So many of you have likely heard of arcade or even have active games here on the service, but if you don't today, I have the great privilege to share with you all what arcade is all about.So the goal of arcade has always been to create the next generation arcade by offering fun, safe and unforgettable gaming experiences. But before I dive in, here's a short video showing a compilati ...

Hi, I’m Alexey and I lead the Game Technologies team here at Apple. Your players expect the best possible experience in your games. And today I want to talk about the frameworks, tools and resources that are available to help you achieve it.In fact, the Apple Arcade system is really outstanding when it comes to gaming. The vast majority of players already have more than one device available, and they are carrying these devices around using them every day. They don't need an additional dedicated device just ...

Apple's Unified Gaming Platform - Apple's unified gaming platform enables developers to target Mac, iPad, and iPhone from a single code base, supporting graphically demanding games across various hardware and platforms [3] - The unified architecture also serves as the foundation for building games for spatial computing on Apple Vision Pro [3] Game Engine Support - Unity and Unreal Engine offer deep support for Apple platforms, leveraging Metal for direct GPU access, simplifying the process of targeting Apple devices [7] - Apple provides Unity plug-ins that bridge native APIs, allowing developers to integrate features like Game Center, Game Controller support (MFI compliant controllers, Sony, Microsoft), accessibility features (VoiceOver, Dynamic Type), and Core Haptics [9][10][11][12][13][14][15] - Apple's Game Center plugin facilitates integration of Leaderboards, Achievements, Challenges, and matchmaking [11] Game Porting Toolkit - Apple offers a Game Porting Toolkit for bringing Windows or console games to Apple platforms, enabling developers to leverage existing PC workflows and tools [21] - The toolkit includes an evaluation environment to run existing x86 Windows binaries on Mac, Metal developer tools for Windows, and Mac remote developer tools for Windows [22][23][26][28] - The Metal Shader Converter automatically converts DirectX Intermediate Language (DXIL) into a Metal library [29] - Metal-cpp, a header-only C++ wrapper for the Metal API, allows developers to use Metal in a familiar language [31] - The Game Porting Toolkit includes Human Interface guidelines for games, offering advice on platform conventions, on-screen controls, and input handling [31][32] - The game porting sample code serves as a tutorial for porting and a standalone example of a native game built for Mac, iPad, and iPhone [33][34]

Hi, I'm Greg. It's great to see so many of you here and online. And I'm Adrienne.Greg and I are part of Apple's Worldwide Developer Relations team. We're so excited to welcome you to a full day focused on game development across Apple platforms. Every day we collaborate with developers just like you, from indie dreamers to Triple-A powerhouses, pushing what's possible on iPhone, iPad, Mac and Apple Vision Pro.Today, you'll hear from the Apple teams who build the tools and technologies that make that possibl ...

Core Viewpoint - The streaming industry is facing significant challenges, with major players like Netflix, Disney+, and Apple TV experiencing pressure from rising subscription prices and competition from short-form content [1]. Group 1: Apple TV's Subscription Pricing and User Base - Apple TV's monthly subscription price has increased from $4.99 to $12.99 over three years, marking a 117% rise [3]. - Eddy Cue, Apple's Senior Vice President, confirmed that there are currently no plans to introduce an ad-supported subscription model for Apple TV, despite user demand [3]. - Apple TV reportedly has a user base significantly exceeding the previously estimated 45 million, although this figure is still modest compared to competitors like Netflix and Disney+ [3][5]. Group 2: Content Strategy and Financial Performance - Since its launch in 2019, Apple TV has amassed over 45 million users, but this is considered underwhelming compared to Disney+'s rapid growth to over 100 million users within two years [5]. - Apple TV's content strategy focuses on high-quality original productions, having invested over $6 billion in content creation and established a dedicated team for original programming [6][8]. - Despite critical successes, such as winning an Oscar for "CODA" and achieving significant box office returns with "F1 Movie," Apple TV's lack of a diverse content library limits its competitive edge [8][10]. Group 3: Financial Challenges and Future Outlook - Apple TV is projected to incur losses exceeding $1 billion in 2024, making it the only unprofitable subscription service within Apple's portfolio [10]. - The sustainability of Apple TV's losses is in question, especially if Apple views it solely as a streaming service rather than a tool to enhance hardware product appeal [12]. - If Apple decides to treat Apple TV as a standalone service, the introduction of an ad-supported subscription model may become necessary to address financial challenges [12].

Core Viewpoint - Apple and Tencent have reached an agreement regarding the fees for WeChat mini-programs, allowing developers to integrate into Apple's payment system, thus becoming part of the "Apple tax" framework. This compromise results in Apple reducing its commission from 30% to 15% for mini-programs, while Tencent agrees to pay the Apple tax, enhancing Apple's revenue from services amidst stagnant hardware profits [1][6][17]. Group 1: Apple Tax and Revenue - The "Apple tax" refers to the commission Apple charges developers for in-app purchases, typically ranging from 15% to 30% [2][4]. - In 2023, Apple's global revenue from the Apple tax was approximately $22.34 billion, equivalent to about 158.8 billion RMB [4]. - The report titled "Apple Ecosystem in China" indicated that Apple's App Store ecosystem generated sales of 3.763 trillion RMB in China in 2023, with digital goods and services accounting for less than 4% of this total [4][21]. Group 2: WeChat Mini-Programs - WeChat mini-programs, launched in January 2017, have been a significant source of contention between Apple and Tencent, with Apple previously threatening to remove WeChat from the App Store [5][6]. - The agreement allows mini-program developers to access Apple's payment interface with a reduced commission rate of 15%, marking a significant shift in their relationship [6][16]. Group 3: Industry Context and Trends - Apple's hardware revenue has stagnated, prompting a strategic shift towards enhancing software services as a primary profit driver [17][27]. - The gross margin for software services has increased from 55% to 75% since 2016, highlighting the growing importance of this segment to Apple's overall profitability [27][30]. - As of the fiscal year ending September 2023, service revenue accounted for 42% of Apple's net profit, surpassing the iPhone's contribution of 41% for the first time [31].