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丰田新款RAV4用自主操作系统发起软件攻势
日经中文网· 2025-05-22 03:32
Core Viewpoint - Toyota is shifting its business model from traditional car sales to a software-driven approach with the launch of the 6th generation RAV4, which features the proprietary operating system Arene, allowing for software updates to enhance vehicle functionality [1][2]. Group 1: Product Launch and Features - The new RAV4 will be launched in over 180 countries and regions, with a domestic release in Japan planned for the 2025 fiscal year [1]. - The RAV4 will be available in hybrid (HV) and plug-in hybrid (PHV) versions, while the pure gasoline variant will be discontinued [2]. - The vehicle is designed to support advanced safety features and multimedia capabilities through Arene, although its application in powertrain and body control is still pending [2]. Group 2: Market Strategy and Sales Projections - In 2024, RAV4's global sales are projected to reach 1.1 million units, accounting for 10% of Toyota's total global sales of 10.15 million units [2]. - The U.S. market is crucial for RAV4, contributing to 40% of its total sales, and the model is expected to rank third in sales behind Ford's F-Series and GM's Silverado [2]. - To mitigate the impact of U.S. tariffs, Toyota is increasing local production in the U.S., with plans to reduce exports from Japan to approximately 100,000 units in 2024, down from 250,000 units in 2018 [2]. Group 3: Software-Defined Vehicle (SDV) Landscape - The concept of software-defined vehicles is gaining traction, with competitors like Tesla offering over-the-air (OTA) updates and paid upgrades for features such as autonomous driving [3]. - The global market for software-defined vehicles is expected to reach approximately $300 billion by 2034, indicating significant growth potential in this sector [3]. - The ability to integrate external applications into the vehicle's software ecosystem will be crucial for competitive advantage, similar to how iOS and Android dominate the smartphone market [4].
丰田发布第6代RAV4
日经中文网· 2025-05-21 07:25
此次全面升级后成为第6代RAV4。将推出混合动力(HV)款和插电式混合动力(PHV)款, 并首次取消汽油车。PHV款把只使用马达行驶的"纯电动(EV)模式"的续航里程从原来的95 公里增加到了150公里。 2024年RAV4的全球销量为110万辆,占丰田整体(包括雷克萨斯)全球销量(1015万辆) 的1成。在美国2024年的各车型销量中,RAV4仅次于美国福特汽车的主力皮卡"F系列"、雪 佛兰的皮卡"索罗德(Silverado)",位居第3。 RAV4在1994年以"无论是户外还是都市都能愉快乘坐的汽车"这一理念问世。在当时,使得 明显具有越野车特色的SUV在城市也能轻松使用。 版权声明:日本经济新闻社版权所有,未经授权不得转载或部分复制,违者必究。 日经中文网 https://cn.nikkei.com 丰田发布的新款"RAV4" 第6代RAV4作为丰田车将首次搭载自主开发的车载操作系统"Arene"。将推出混合动力(HV)款和插电 式混合动力(PHV)款。PHV款把只使用马达行驶的"纯电动模式"的续航里程增加到了150公里…… 日本丰田5月21日宣布,时隔5年全面升级SUV车型"RAV4"。作为丰田车将首 ...