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雀巢CEO深夜出镜道歉,损失到底是“0.5%”还是104亿?
Sou Hu Cai Jing· 2026-01-15 02:25
Core Viewpoint - A global recall of infant formula has led to a trust crisis for Nestlé, with the new CEO publicly apologizing and emphasizing food safety as a core value, yet revealing vulnerabilities in supply chain management [1][3]. Group 1: Recall Incident - The recall was triggered by a batch of oil containing ARA that may have been contaminated with Bacillus cereus toxin, causing alarm among parents worldwide [3]. - The recall list includes products like Nestlé NAN, BEBA, and Wyeth Illuma, with Nestlé claiming it is a "preventive measure" and reporting "zero confirmed cases," but parents' anxiety has escalated [5]. Group 2: Communication and Response - There are criticisms regarding the delayed global notification after the issue was discovered in December, with Nestlé stating it needed to coordinate with regulators, but this was perceived as a slow response in the age of rapid information dissemination [5][6]. - The CEO's video apology was seen as a rare move for Nestlé, but it was pre-recorded and lacked interactive engagement, leading to perceptions of it being a "one-way apology" [6]. Group 3: Supply Chain Vulnerabilities - The incident highlights the fragility of multinational supply chains, with the identity of the raw material supplier remaining undisclosed, raising concerns about the reliance on a few suppliers for high-end additives like ARA [6][8]. - Jefferies estimates the potential loss could reach 1.2 billion Swiss francs, significantly higher than Nestlé's own estimate of a 0.5% sales impact, particularly affecting the sensitive Chinese market [8]. Group 4: Future Implications - The CEO's commitment to "restore supply around the clock" is viewed as a gamble, with challenges in production line changes, supply chain audits, and rebuilding market confidence ahead [8][9]. - Nestlé is attempting to turn the crisis into an opportunity for quality upgrades by initiating a thorough review of suppliers, which could potentially attract cautious parents if executed transparently [9]. Group 5: Industry Landscape - The incident underscores a harsh reality in the infant formula industry where safety is paramount, and any lapse in raw material quality can lead to catastrophic consequences for brands [10]. - With regulatory bodies intensifying scrutiny, the infant formula sector may undergo significant cleansing, making the forthcoming quality control measures and supplier transparency critical for Nestlé's recovery [10][12].
雀巢召回部分婴幼儿配方奶粉
第一财经· 2026-01-07 16:05
Core Viewpoint - Nestlé has initiated a voluntary recall of certain batches of infant formula in multiple European countries due to quality issues identified in a supplier's raw material, which may contain cereulide toxin, a substance that can cause gastrointestinal problems [2][3]. Group 1: Recall Announcement - On January 5, Nestlé announced the recall in the UK, Germany, France, and Ireland, citing quality issues with a supplier's raw material [2]. - The following day, Nestlé China announced a voluntary recall of specific batches of infant formula sold in mainland China as a precautionary measure [2]. - Nestlé China confirmed that only a small number of products might be affected and emphasized that all other registered products in the mainland market remain safe for consumption [2][3]. Group 2: Product Details - The recall in Europe involves different brand names across countries, such as BEBA and ALFAMINO in Germany, and SMA in the UK [3]. - In China, the recall includes 30 batches of products under the brands of力多精, 能恩, and 惠氏, all with expiration dates extending to 2027 [3]. - Nestlé has stated that no illnesses or symptoms related to the consumption of the affected products have been confirmed to date [3].
雀巢在欧洲多国召回部分批次奶粉,中国市场少数产品或受影响
Nan Fang Du Shi Bao· 2026-01-07 07:07
Core Viewpoint - Nestlé has initiated a voluntary recall of certain batches of infant formula in multiple European countries and China due to quality issues identified in a supplier's raw material, which may contain a bacterial toxin that can cause digestive problems [1][2]. Group 1: Recall Details - The recall affects specific batches of infant formula sold in the UK, Germany, France, and Ireland, with Nestlé confirming that the issue stems from a supplier's ingredient potentially containing cereulide toxin [1][2]. - In China, Nestlé announced the recall of 30 batches of products, including brands like 力多精, 能恩, and 惠氏, all with expiration dates extending to 2027 [2][5]. - The affected products in China include various stages of infant formula, with specific batch numbers listed for consumer reference [5][6]. Group 2: Safety Measures - Nestlé has stated that, despite the low levels of the detected toxin, the recall is a precautionary measure, and no illnesses related to the affected products have been reported to date [2][3]. - The company emphasizes that all other products and batches not included in the recall are safe for consumption, reinforcing their commitment to product quality and safety management [2][3].