Core Insights - BilibiliWorld2025 (BW2025) is a major ACG cultural event in Shanghai, attracting a significant number of young attendees and showcasing the growing influence of the ACG culture in urban tourism and economy [3][4][10] Event Overview - BW2025 took place from July 11 to 13, 2025, at the Shanghai National Exhibition and Convention Center, with a 30% increase in venue size and ticket availability compared to 2024, expecting around 300,000 to 400,000 attendees [3][5] - The event has been held annually since 2017, featuring a variety of guests including voice actors and popular content creators [5] Economic Impact - The influx of attendees has significantly boosted Shanghai's tourism market, with a 35% increase in cultural tourism bookings and a 36% rise in train ticket searches during the event week [6] - Hotel bookings near the event venue saw a staggering 475% increase, with occupancy rates reaching nearly 95% just before the event [6] Cultural Influence - The event has transformed Shanghai into a "pain city," a term derived from Japanese ACG culture, indicating the integration of ACG elements into urban spaces and the local economy [4][5] - The local nightlife and dining sectors also benefited, with online dining transactions in the event area increasing by over 80% [7] Consumer Behavior - Young attendees are increasingly drawn to specific shopping routes known as "eating valley routes," focusing on ACG-related products rather than traditional tourist attractions [8] - The search volume for "二次元商场" (two-dimensional shopping malls) in Shanghai surged over tenfold, with a significant portion of searches coming from the 20-35 age group [9] Emerging Trends - The event has catalyzed a broader acceptance of ACG culture in Shanghai, leading to the emergence of themed cafes, gaming venues, and various ACG-related services [9][10] - The overall ACG consumer ecosystem is expanding, with notable increases in searches for ACG clothing and DIY workshops [9]