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3天吸引全球40万人次看展 上海漫展为何人气爆棚
Core Insights - The Bilibili World (BW) exhibition held in Shanghai attracted 400,000 attendees over three days, marking a 15,000 increase from 2024, with 13% of ticket buyers being international [1] - The event showcased a vibrant community of young fans and Cosplay enthusiasts, emphasizing social interaction and shared interests rather than mere exhibition [1][2] Group 1: Event Overview - The BW exhibition covered 240,000 square meters across eight halls at the Shanghai National Exhibition and Convention Center [1] - Ticket sales were highly competitive, with the first round selling out in 35 seconds and the second in just 6 seconds [1] - The event significantly boosted local tourism, with a 35% increase in travel bookings and nearly 50% rise in flight reservations to Shanghai during the event week [1] Group 2: Community and Interaction - Attendees engaged in unique social practices, such as "collecting" photos with favorite characters and exchanging free merchandise, termed "无料" [2] - The atmosphere was described as friendly and respectful, with attendees showing politeness and camaraderie, contrary to typical teenage stereotypes [4] - The event served as a large social platform for young people to connect, share interests, and learn from each other [2][6] Group 3: Economic Impact and Trends - The event reflects a growing trend in the "二次元" (ACG, Anime, Comic, Game) culture, with the user base in China reaching 503 million by 2024 [7] - There has been a notable increase in searches for "二次元服装" (anime clothing) and related services, indicating a rising consumer interest in this sector [7] - The success of the BW exhibition has led to the proliferation of themed cafes, gaming venues, and various ACG-related businesses in Shanghai [7]
二次元经济破壁 上海变身“痛城”
中经记者 李立 上海报道 精心装扮的Coser走过现场 李立/摄影 "BilibiliWorld2025(以下简称'BW2025')抢票难度堪比五月天演唱会。"张小依专程从广州飞来上海参 加BW,虽然只抢到了开幕当天的首日票,不过张小依决定还要花几天时间漫游"痛城"。 7月11日—13日,中国最大的ACG文化线下盛会——BilibiliWorld2025在上海开幕。数十万像张小依这样 的00后、05后奔赴上海,背着"痛包"(带有二次元徽章的包)来沪观展、旅游,打卡"上海吃谷路线"。 记者从主办方哔哩哔哩(B站)了解到,BW2025场地、票量比2024年均增加30%,覆盖上海国家会展 中心全部展馆。此前有近90万人预约抢票想来BW体验二次元文化盛会,预计到场人数约为30万—40万 人次。 伴随着大批参加BW的年轻人涌入,上海变身"痛城",二次元经济全面破壁。 奔赴"痛城" "痛城"概念源于日本ACGN文化,特指通过动漫IP形象系统性植入城市公共空间,形成文旅经济联动效 应的现象。 "京沪牛马线周末变成了京沪BW线!"有网友在社交媒体上惊呼。BW2025前一日,从北京到上海的高 铁上,放眼望去都是带着各种Cosp ...
一个优质内容创作生态圈正形成
Jie Fang Ri Bao· 2025-07-14 02:01
"创新大三角"秀创意 杨浦 记者 肖彤 上海人一直用"大"形容杨浦。杨浦之"大",有着杨浦百年工业、百年市政、百年大学的丰厚底蕴。 近年来,杨浦之"大"更指向不断壮大的创新生态:知名大学焕发新生、互联网"大厂"茁壮生长。 这里大学云集——有复旦、同济、上财、上理工等10余所知名高校和18万名大学生。互联网"大 厂"与大学比邻——从五角场到新江湾城一带,B站、抖音、美团、得物等在线新经济企业蓬勃发展。 近期,杨浦之"大",又将增添新内涵——创智天地广场6号楼,一栋崭新的"V聚场"即将正式启用。 从空中俯瞰,仿佛在这片创新热土上,写下一个硕大的"V"字。 "V聚场",顾名思义是"网络大V"集聚的创作秀场,为互联网内容创作者提供创新创意创作的舞 台。超4700平方米的三层空间内,配备专业摄影棚、配音室、特效制作中心等多种设施,集办公、培 训、直播等功能于一体,吸引头部内容创作团队入驻。 2021年,"种草经济"兴起,部分内容过分夸张的"网红滤镜"引发关注。随即,他与团队创立账 号"滤镜粉碎机",以真实体验打破滤镜。在"滤镜粉碎机"所聚焦的商业与消费领域,新业态、新模式层 出不穷。 "因大学、大厂而在杨浦汇聚的青年群 ...
数据工场 | 从夜排长龙到“痛城”狂欢,Bilibili World2025点燃“二次元”热潮
Xin Hua Cai Jing· 2025-07-11 14:23
Core Insights - BW2025, a major event for the "ACG" (Anime, Comic, Game) community, is taking place from July 11 to July 13, 2025, at the Shanghai National Exhibition and Convention Center, attracting significant attention from fans and exhibitors alike [2][3] Event Overview - The BW2025 exhibition covers an area of 130,000 square meters, a 30% increase from the previous year, with ticket sales and attendance expected to rise by 30%, reaching an estimated 300,000 visitors [3] - The number of exhibitors has doubled to over 700, with nearly 900,000 people registering for tickets, which sold out rapidly [3] Gaming Industry Participation - Major gaming companies are showcasing their titles, including popular games like "Call of Duty Mobile" and "Rainbow Six," alongside new domestic games [4][5] - The game "Love and Deep Space" has a dedicated exhibition area and is expected to generate significant revenue, with over $229 million (approximately 1.65 billion RMB) in the first half of 2025, marking a nearly 50% year-on-year increase [4] Economic Impact - The event is driving significant economic activity in Shanghai, with a 35% increase in cultural tourism bookings during the event week and a 36% rise in train ticket searches [6] - Hotel prices near the exhibition center have surged, with some hotels experiencing price increases of over 200% compared to other weekends [8] Cultural Trends - The event reflects a growing trend in the "ACG" sector, with increasing participation from international developers and a focus on engaging younger audiences [9] - The event is part of a broader cultural movement in Shanghai, contributing to the city's summer consumption season and attracting visitors from various cities [6][9]
三大漫展首度联动 首届上海国际动漫月将于7月4日启动
news flash· 2025-06-20 08:13
Core Viewpoint - The first Shanghai International Animation Month will launch on July 4, marking a significant collaboration between three major animation events: CCG EXPO, Bilibili World, and ChinaJoy [1] Group 1 - The event will utilize advanced technologies such as XR (Extended Reality), holographic projection, and immersive theater to create a "virtual and real boundaryless" dream space [1] - The 2025 Shanghai International Animation Month is expected to attract over one million domestic and international visitors [1] - The initiative aims to transform cultural enthusiasm into urban consumption growth, converting "traffic" into "retention" [1]