Core Insights - BleeqUp Ranger, the first AI sports glasses from the brand "致敬未知" backed by Alibaba, has successfully completed the delivery of hundreds of millions in orders after its crowdfunding launch at MWC this year [1][3] - The product is set to officially launch at IFA 2025 on September 5 and will be available in the domestic market starting September 16 [1] - BleeqUp Ranger is positioned for outdoor sports, integrating features such as professional-grade sports goggles, HD AI sports camera, directional audio headphones, and a one-button intercom module [3][6] Company Overview - "致敬未知" was founded in 2022 by Wu Dezhou, a former partner at Smartisan Technology and the general manager of Huawei Honor's product line, who has a notable background in the mobile phone industry [3] - The company has received investments from various institutions, including Alibaba Ventures and other capital firms [3] Market Context - The AI glasses market is experiencing a surge, with a report from Counterpoint indicating a projected 210% year-on-year growth in global smart glasses shipments in 2024, and an expected 60% growth in 2025 [6] - The entry of major players like Meta and Oakley into the smart glasses market signifies a shift from generic to vertical market focus, emphasizing the importance of niche targeting for new entrants [4][6] - The competition in the AI glasses sector is intensifying, with many companies, including giants like Xiaomi and Alibaba, entering the fray, leading to a "battle of the glasses" in the domestic market [3][6]

Core Insights - The rise of AI glasses is being driven by major brands and startups, with Chinese manufacturers leading the charge in the emerging market [1][3] - A strategic partnership has been formed between "致敬未知" and Star Vision to launch a new AI sports shooting glasses product, set to be mass-produced in June [1][3] - The global outdoor sports market is projected to reach $129.1 billion by 2032, indicating significant growth potential for AI sports glasses [4] Company Developments - "致敬未知" was founded in 2022 by Wu Dezhou, a former partner at Smartisan Technology and a key figure in the success of Huawei's Honor brand [3][4] - The new AI sports shooting glasses will feature functionalities such as first-person perspective recording, Bluetooth audio, and real-time communication, targeting outdoor sports enthusiasts [3][5] - The collaboration aims to integrate traditional eyewear with cutting-edge technology, enhancing user experience and reducing operational burdens [5][6] Market Trends - The global smart glasses market is expected to see a 210% year-on-year increase in shipments in 2024, with sustained growth projected through 2029 [6] - The outdoor sports participant base is anticipated to reach 1.5 billion by 2025, highlighting a growing consumer base for related products [4][6] - The competition in the AI glasses market is intensifying, with major players like Xiaomi and Huawei entering the fray alongside startups [6]