Core Insights - Pop Mart has launched its jewelry brand popop with a successful opening of its first store in Beijing, following the global flagship store in Shanghai [1][12] - The LABUBU series has seen high demand, with some products already sold out, indicating strong consumer interest [1][3] - The average transaction value in the store exceeds 400 yuan, with some items priced close to 20,000 yuan, showcasing significant markup potential [5][6] Sales Performance - The Beijing store recorded over ten transactions within the first hour of operation, highlighting robust initial sales [5] - The LABUBU series has generated buzz on social media, with claims that purchasing LABUBU items can yield higher returns than gold, with annual returns exceeding 300% [12] Market Impact - As of June 17, Pop Mart's stock price has increased nearly 210% year-to-date, reflecting positive market sentiment towards the company's expansion into jewelry [14] - The company is not only focusing on jewelry but also expanding into fashion, with collaborations with brands like Uniqlo and d'zzit, indicating a broader strategy to capture the fashion market [17][20]

21热点观察室 丨 刘雪莹 泡泡玛特卖珠宝，同样火爆！ 最近，泡泡玛特宣布，其珠宝品牌popop北京首店正式营业。不久前 popop 全球首店已在上海港汇恒隆广场开业。 据观察，该店一小时内成交了十余单，客单价普遍超过400元， 店内的绿色包装盒甚至出现缺货 ，店员紧急调取了一批。 最贵单品近2万元， 溢价明显 据悉，popop产品售价多位于 319元—2699元 区间，仅少数款式破千元。 北京门店内最贵产品是一条纯金项链，售价达 1.98万元， 整体货重9.04g，金重8.65g。此外还有一条售价1.08万元的手链。店员介绍，两款产 品单价较高，是因为采用18k纯金打造，中间串着的为天然珍珠。 据新浪科技报道，目前北京门店货量充足，但 LABUBU、Hirono、MOLLY 这三个爆款系列已经出现断货，尤其是LABUBU手链即将售罄。 图 / 新浪科技 Hirono柜台上，项链和刻有Hirono头像的手镯是该IP卖得最好的两个产品， "库存快消耗完了。" 店员说道。 图 / 新浪科技 图 / 新浪科技 而店内其他饰品材质多为 S925银 ，黄金饰品也仅是表层镀金，内部仍是S925银。与饰品一同串联的也非天然 ...