面对黄金价格波动，智慧金店凭借黄金自助买卖的双业务模式，推动了黄金资源的循环利用。与传统黄金店铺相比，智慧金店有着明显的运营优势：一个 5-10㎡的迷你店铺，加上黄金回收智能终端、自助黄金珠宝销售终端和C2M黄金珠宝智能平台，就能省去繁琐的中间环节和议价成本，轻松实现"即投即 检、即时回款"。 依托人工智能、大数据、物联网等前沿科技，这台颠覆传统黄金买卖模式的"黄金ATM机" 通过"回收-零售-定制"闭环，创造出独特的"金价对冲"商业模 式，日均吞吐量随金价一路攀升，成为高金价周期下黄金流通的首个"破局者"。 创新破局 智慧金店掀轻量化革命 今年以来，国际金价持续高位震荡，深圳珠宝行业经历着前所未有的产业重构。有行业数据显示，2024年婚庆金饰销售额同比下滑约20%，传统"三 金""五金"等大件需求减少，消费者更倾向选择15-20克的轻量套件。与此同时，消费群体结构也在发生着巨大转变，年轻人不再为"传世"买单，倾向于"戴 得出门"的时尚单品，硬足金、古法小件套链因轻量化与文化属性倍受热捧，客单价下降折射出较强的消费理性化趋势。 图源：IC Photo 过去，传统黄金零售行业长期饱受运营成本高、回收渠道分散等问 ...

Core Viewpoint - The article discusses the transformation and challenges faced by Chow Tai Fook (周大福), a leading Hong Kong jewelry brand, amid rising gold prices and changing consumer preferences. Group 1: Financial Performance - For the fiscal year ending March 31, 2025, Chow Tai Fook's revenue decreased by 17.5% to HKD 89.656 billion [2] - The sales of gold-priced products fell nearly 30%, while fixed-price products saw a doubling in sales, significantly exceeding market expectations for profit [3] - Operating profit increased by 9.8% to HKD 14.746 billion [4] - Net profit decreased by 9% to HKD 5.916 billion due to losses from gold loan contracts amid rising gold prices [5] Group 2: Market Trends and Consumer Behavior - As of March 31, gold prices had risen over 40% in the past year, leading to a 32% drop in gold jewelry consumption in China [10] - The trend towards lightweight consumption is emerging, with low-priced products gaining popularity in live-streaming e-commerce channels [12] - Chow Tai Fook's sales of gold-inlaid diamond products doubled, while sales of platinum and K-gold products fell by 13.8% [14] Group 3: Strategic Transformation - In April 2024, Chow Tai Fook announced a brand transformation plan, focusing on product iteration and hiring a former Tiffany & Co. design director [20] - The company launched the "Chuanfu" and "Forbidden City" series, achieving cumulative sales of HKD 4 billion [21] - Chow Tai Fook is actively collaborating with popular IPs to attract younger consumers [22] Group 4: Operational Adjustments - Chow Tai Fook's store count expanded to 7,510 by the end of 2023, with over half located in third-tier and lower markets [30] - The company faced declining same-store sales, with a drop of over 30% in the fiscal year 2025 [33] - The company closed 896 stores, focusing on improving store quality and efficiency [35] Group 5: Future Outlook - Chow Tai Fook's inventory decreased by 14% to HKD 55.4 billion as of March 31, indicating a focus on managing stock levels [44] - The company is expected to maintain a cautious approach to channel operations in the 2026 fiscal year, with a conservative sales outlook [43] - The brand aims to enhance its high-end retail experience by opening new flagship stores in prime locations [51]