撰文 / 莫 莉 编辑 / 黄大 路 设计 / 张 萌 福特在欧洲又开始"瘦身"了。 2025年9月16日，福特确认将于明年1月起把德国科隆电动车工厂由两班制调整为单班制，并计划在该厂电动车相关岗位裁减最多1000人，主要通过自 愿离职与买断方式执行。 这一决定延续了福特自2024年末启动的欧洲重组。该公司于2024年11月披露，至2027年优化约4000个岗位的计划，德国与英国成为重灾区。 福特官方声明表示："在欧洲，电动车需求仍远低于行业预期。"公司将裁员归因于电动车需求疲软，必须"按需调整产能与人力"。 这一收缩动作并非毫无预兆。 福特在宣布裁员时表示，两年前公司在科隆开设电动汽车中心时曾对欧洲市场销量做出预测，而如今欧洲消费者的实际销量未达预期。福特汽车将销 量不及预期的部分原因，归咎于充电基础设施投资不足以及政府激励措施短缺。 其在官方声明中称："自2026年1月起，福特将把科隆工厂的生产班次从两班制调整为单班制。"福特表示，其将向员工提供买断方案，并希望大部分 裁员能通过员工自愿离职的方式完成。 科隆电动车工厂曾是是福特欧洲电动化的"样板工厂"。 2023年6月，福特宣布已向该厂投入约20亿美元完 ...

Financial Data and Key Metrics Changes - Revenues increased by 1.5% to €620,000,000 compared to the previous year [5] - Adjusted EBITDA grew by 2.5% to €99,000,000, with an EBITDA margin increase from 15.8% to 16% [5][29] - Net backlog decreased by 3.2% from €786,000,000 to €761,000,000 [5] Business Line Data and Key Metrics Changes - Made to measure segment increased by 8.6%, while superyacht segment grew by 26.5% [28] - Composite yachts above 80 feet accounted for more than half of the orders in Q2 [21] Market Data and Key Metrics Changes - The U.S. market showed a significant increase in negotiations, rising from €270,000,000 to €420,000,000 [34] - The Middle East market is recovering, with negotiations resuming after previous disruptions [68] Company Strategy and Development Direction - The company focuses on high-end markets, specifically above 24 meters, and aims to maintain a strong position despite market pressures [32][33] - A cost containment program has been implemented to enhance competitiveness and support profitability [60][78] Management's Comments on Operating Environment and Future Outlook - The management expressed confidence in achieving the guidance for 2025, despite market uncertainties and pressures from competitors [41] - The upcoming boat shows are expected to provide significant opportunities for sales and brand exposure [6][40] Other Important Information - The company has no debt and maintains over €100,000,000 in cash after paying dividends [42] - The Ravenna Shipyard is expected to be fully operational by October, enhancing production capabilities [40] Q&A Session Summary Question: How do you feel about the news on tariffs in the U.S. market? - Management indicated that tariffs are manageable and do not significantly impact the company, as most products do not have an American flag [47][49] Question: What gives you confidence to reach the 16.5% adjusted EBITDA margin guidance? - Confidence stems from a favorable product mix and a cost containment program that has been implemented [60] Question: Is the increase in order intake driven by a specific region? - The increase is widespread, with notable recovery in the Middle East and the U.S. market returning to normal [68] Question: Can you elaborate on the ongoing cost-cutting initiatives? - The company is reducing fixed costs by adjusting production rates and postponing non-essential expenses, with a goal to cut approximately 5% of fixed costs [78]

Financial Data and Key Metrics Changes - The company reported a record revenue of $50 billion for the second quarter, with adjusted EBIT of $2.1 billion, reflecting a year-over-year improvement in costs excluding tariffs [7][32] - The full-year adjusted EBIT guidance has been updated to a range of $6.5 billion to $7.5 billion, net of tariffs [7][39] - Adjusted free cash flow was solid at $2.8 billion, with a strong balance sheet showing over $28 billion in cash and $46 billion in liquidity [36][37] Business Line Data and Key Metrics Changes - Ford Pro's revenue grew 11% to nearly $19 billion, with an EBIT margin of 12.3%, driven by a strong product lineup and high-margin services [33] - Model E revenue more than doubled to $2.4 billion, with a significant margin improvement of nearly 44 points [34] - Ford Blue earned nearly $700 million in the quarter, reflecting profitable market share gains and higher net pricing [35] Market Data and Key Metrics Changes - In the U.S., Ford's sales grew 7 times faster than the industry, with market share up 1.7 points sequentially [19] - The company sold more electrified vehicles than its two main domestic rivals combined, with EVs and hybrids making up close to 14% of the U.S. mix [20] - Outside the U.S., Ford gained market share in key markets such as Canada, Europe, South America, and the Middle East [22] Company Strategy and Development Direction - The company is shifting capital towards Ford Pro, reallocating resources from future EV programs to accelerate growth in high-margin services [9] - Ford aims to enhance its product lineup with a focus on trucks and iconic products, while also investing in low CO2 emissions technologies [13][14] - The company is committed to improving vehicle quality, with expectations of declining warranty costs in the coming years [15] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the impact of tariffs, estimating a net headwind of about $2 billion for the year, while expressing confidence in the company's cycle plan [12][39] - The management highlighted the importance of a durable national emission standard to ensure sound industry planning and reduce compliance costs [14] - The company is optimistic about its ability to navigate the changing regulatory environment and capitalize on opportunities in the EV market [66][70] Other Important Information - The company announced a regular dividend of 15 cents per share, payable on September 2, reflecting its commitment to return capital to shareholders [38] - Ford's industrial platform is focused on cost and quality improvements, targeting a net improvement of $1 billion this year, excluding tariffs [25][32] Q&A Session Summary Question: Drivers of guidance change and improvement - Management explained that the guidance reflects strong business improvement despite absorbing larger tariffs, with a focus on sustainable cost improvements [42][44] Question: Strategic spending on EV side - Management indicated a shift in EV spending and capital allocation, emphasizing flexibility in powertrain options and reallocating resources to Ford Pro [48][50] Question: Recall issues and warranty coverage - Management acknowledged improvements in warranty coverage but noted that FSAs have a longer arc, with early indicators showing lower costs for newer model years [56][58] Question: Market share sustainability - Management expressed confidence in sustaining market share gains into the second half of the year, despite expectations of a softer market [60][62] Question: Balancing emissions policy and EV competitiveness - Management highlighted the importance of changing emissions policies as a tailwind for the business, while also focusing on competitive EV strategies [66][70] Question: Tariff negotiations and outcomes - Management discussed ongoing productive conversations with the administration regarding tariff simplification and potential reductions [82][84]

Summary of Ford Conference Call - June 11, 2025 Company Overview - **Company**: Ford Motor Company (F) - **Event**: DB Global Auto Conference - **Date**: June 11, 2025 Key Points Industry and Market Position - Ford is positioned as a relative beneficiary amidst significant shifts in U.S. policy affecting the auto industry [9] - Over 80% of vehicles sold in the U.S. are manufactured domestically, providing Ford with a competitive advantage [10][11] - Ford's strategy is a continuation of its commitment to U.S. manufacturing, allowing for flexibility in market competition [12] Growth and Market Share - Ford aims to grow market share profitably, emphasizing the importance of balancing growth with profitability [15] - The "From America, For America" campaign was launched to provide employee pricing to customers, enhancing Ford's market presence [17] - Ford achieved a 14.7% market share in the U.S., a 1.9 percentage point increase year-over-year, with strong performance in its truck portfolio [18][19] - The Bronco family sold around 30,000 units, and the Expedition saw a 45% increase in sales [20] Ford Pro Business - Ford Pro is focused on growing its connected vehicle services and software offerings, which are essential for maintaining competitive advantages [22] - The Pro business has the widest vehicle lineup in the commercial sector, enhancing its market leadership [23] - Ford aims for 20% of profits in Pro to come from parts and services, diversifying revenue streams [26] Cost Management and Warranty Improvements - Ford has made significant progress in reducing costs, with a reported $1 billion year-over-year improvement [31] - The company is focusing on systemic changes to improve warranty costs and overall operational efficiency [28][33] - Mobile service initiatives have resulted in over 1.5 million services performed, enhancing customer satisfaction [27] Tariff Impact and Pricing Strategy - Ford anticipates a $2.5 billion headwind from tariffs but plans to offset this with cost actions [37] - The company is actively analyzing market conditions to adjust pricing strategies effectively [40] - Ford is balancing production, pricing, and competitiveness to ensure profitability [41] Electric Vehicle (EV) Strategy - Ford has been the second-largest automaker in EV sales in the U.S. over the past three years, with the Mach-E and Lightning leading the charge [48] - The company is launching new EV models in Europe, including the Capri and Explorer, which are expected to be more profitable than existing models [49][51] - Ford is focusing on educating customers about the best powertrain options for their needs, including gas, hybrid, and electric vehicles [52] European Market Dynamics - Ford Pro's commercial business in Europe has grown year-over-year, despite a softening overall market [56] - The company is adapting to regulatory compliance and pricing pressures in Europe, with a focus on maintaining a balanced pricing strategy [95][98] China Market Role - Ford views China as an export hub and is leveraging its joint ventures to enhance profitability and market presence [64][66] - The company is learning from the rapid integration of AI and customer experience innovations in the Chinese market [68] Autonomy and Advanced Driver Assistance Systems (ADAS) - Ford is developing its Level 2 and Level 3 autonomy solutions in-house, with a focus on customer trust and integration into commercial applications [74][76] - The company is evaluating partnerships to enhance its autonomy technology and customer value [80][82] Formula 1 Involvement - Ford's entry into Formula 1 is seen as a strategic move to enhance technological know-how and brand exposure [86][90] - The partnership with Red Bull aims to leverage racing technology for improvements in mainstream vehicles [88][89] Additional Insights - Ford is committed to addressing cost challenges while enhancing its product offerings and customer service [62] - The company is focused on long-term sustainability and profitability through strategic capital allocation and market adaptability [51][52]

Summary of Ford Motor Company Conference Call Company Overview - **Company**: Ford Motor Company (Ticker: F) - **Date of Conference**: June 04, 2025 Key Points Industry and Market Dynamics - The automotive industry is experiencing volatility, with significant changes in tariffs and supply chain dynamics impacting costs and operations [21][22][29] - Ford's strategy includes a mix of hybrid, electric, and internal combustion engine (ICE) vehicles, providing customer choice and flexibility [5][6] Financial Impact of Tariffs - Ford reported a gross impact of $2.5 billion due to tariffs, with a net impact of $1.5 billion, split between materials (steel and aluminum) and vehicle tariffs [21][24] - The company is studying the effects of recent changes in China policy and steel/aluminum tariffs, with more details expected in Q2 earnings [25][28] Supply Chain Challenges - Rare earth minerals are critical for production, with export controls from China causing delays and potential backlogs [31][32] - Ford is managing supply chain issues by exploring alternative parts and expediting shipments when necessary [33] Sales Performance - Ford experienced a 16% year-over-year sales increase in May, with a year-to-date increase of over 6% [47] - The "From America For America" program has positively impacted dealer and customer engagement [46] Cost Management and Competitive Position - Ford is focused on closing a $7 billion cost gap with competitors, emphasizing warranty and material costs as key areas for improvement [49][52] - The company has seen three consecutive quarters of year-over-year cost improvement due to focused efforts on cost reduction [56] Investment Strategy - Ford is adapting its capital expenditures based on market signals, with a focus on electrification while remaining flexible to consumer demand [60][64] - The company has established an internal capital committee to evaluate investment returns across different segments [65] Future Outlook - Ford anticipates continued growth in hybrid sales, with a 25% year-over-year increase [66] - The company is committed to developing new models and technologies, with significant investments planned for the advanced EV development center starting in 2027 [80][81] Partnerships and Collaborations - Ford is open to partnerships with competitors to enhance efficiency and share resources, particularly in non-core areas [74][75] - The company has existing partnerships with Volkswagen and others, indicating a strategic approach to collaboration in the evolving automotive landscape [75] Regulatory Environment - Ford's diverse powertrain strategy allows for flexibility in response to regulatory changes, potentially providing a competitive advantage [83][84] Additional Insights - The cultural shift within Ford includes bringing in specialists for key roles and fostering cross-functional collaboration to enhance decision-making speed [17][19] - The company is focused on transforming its operational processes to achieve higher efficiency and impact, moving beyond incremental improvements [14][15]

The auto industry is entering rough terrain. In early April, the United States slapped a 25% tariff on imported vehicles, and just days ago, it rolled out another 25% duty on auto parts that don't comply with United States- Mexico-Canada Agreement rules. These new tariffs are set to drive up costs for automakers by tens of billions of dollars, costs that could ultimately hit consumers through higher car prices. The demand for vehicles is likely to soften, while supply chain chaos is expected to increase. As ...