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销量转型双承压,福特中国重启“渠道整合”能否破局?
Bei Ke Cai Jing· 2025-09-28 10:35
Core Viewpoint - Ford China is restructuring its sales channels by establishing a wholly-owned subsidiary, Ford Automotive Sales Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford's passenger cars and pickups in China, effective October 1 [2][4]. Group 1: Company Restructuring - The new subsidiary will consolidate the sales services of Ford's two joint ventures in China: Jiangling Ford and Changan Ford, aiming to enhance operational efficiency and profitability amid increasing market competition [3][6]. - Chen Xiaobo has been appointed as the president of the new sales service company, reporting to Ford China's president and CEO, Wu Shengbo [5][6]. - Jiangling Motors has signed a distribution service contract with the new company, indicating that it will still participate in the sales of Ford vehicles, sharing sales responsibilities with the new entity [7]. Group 2: Market Challenges - Ford is facing significant pressure in the Chinese market, with declining sales and the need for transformation, as evidenced by a 16.43% year-on-year drop in Changan Ford's sales in the first five months of the year [4][12]. - Jiangling Ford's projected sales from 2022 to 2024 are not expected to exceed 50,000 units, with losses exceeding 1.6 billion yuan during the same period [13]. - The competitive landscape in the Chinese automotive market is intensifying, prompting Ford to consolidate resources to improve efficiency and maintain competitiveness [10][14]. Group 3: Historical Context - This is not Ford's first attempt at channel integration in China; previous efforts, such as the establishment of the National Dealer Service Development (NDSD) in 2018, were unsuccessful due to limitations in resource allocation [9]. - The automotive industry expert Mei Songlin noted that the current market conditions necessitate channel consolidation to enhance operational efficiency, especially as foreign and joint venture brands face declining sales [10].
时隔六年重启渠道整合 福特中国的销量困局与转型焦虑
Bei Jing Shang Bao· 2025-09-24 16:24
9月23日晚,福特中国宣布在上海设立福特销售服务公司,未来,江铃福特与长安福特两个渠道的销售 和服务业务将合二为一。2018年,福特的渠道整合计划曾一度落空,而再次决定整合的背后,是近年来 福特在中国市场面临的转型阵痛。迈入2025年,长安福特连续数月销量下滑,电动车业务也亏损严重, 2025年二季度,福特电动汽车业务仍有着13亿美元的亏损。 业内人士指出,短期内渠道的合并可以减少内耗,提升经销商盈利能力,但这无法解决核心问题,福特 还应在中国加大产品力的投入,优化供应链和本地化生产等,最终需形成产品、渠道和营销协同的改革 方案。 渠道再迎"合体" 福特中国正在进一步进行战略调整。最新成立的福特销售服务公司,作为福特的全资子公司,将全面负 责管理福特品牌乘用车和皮卡车型在中国市场的营销、销售和服务业务。江铃汽车也同步发布公告称, 拟委托福特销售服务公司为江铃汽车生产的福特品牌乘用车和皮卡产品提供在中国的分销服务。 "理论上,整合后江铃福特与长安福特经销商可以销售福特商标的全部车型,但具体能够销售哪款车 型,福特还会根据门店服务能力等进行评估。"江铃汽车相关负责人在接受北京商报记者采访时坦言, 此次整合也意味着 ...
时隔六年重启渠道整合,福特中国的销量困局与转型焦虑
Bei Jing Shang Bao· 2025-09-24 11:33
9月23日晚,福特中国宣布在上海设立福特销售服务公司,未来,江铃福特与长安福特两个渠道的销售 和服务业务将合二为一。2018年,福特的渠道整合计划曾一度落空,而再次决定整合的背后,是近年来 福特在中国市场面临的转型阵痛。迈入2025年,长安福特连续数月销量下滑,电动车业务也亏损严重, 2025年二季度,福特电动汽车业务仍有着13亿美元的亏损。 业内人士指出,短期内渠道的合并可以减少内耗,提升经销商盈利能力,但这无法解决核心问题,福特 还应在中国加大产品力的投入,优化供应链和本地化生产等,最终需形成产品、渠道和营销协同的改革 方案。 渠道再迎"合体",升级用户体验 福特中国正在进一步战略调整。最新成立的福特销售服务公司,作为福特的全资子公司,将全面负责管 理福特品牌乘用车和皮卡车型在中国市场的营销、销售和服务业务。江铃汽车也同步发布公告称,拟委 托福特销售服务公司为江铃汽车生产的福特品牌乘用车和皮卡产品提供在中国的分销服务。 "理论上,整合后江铃福特与长安福特经销商,可以销售福特商标的全部车型,但具体能够销售哪款车 型,福特还会根据门店服务能力等进行评估。"江铃汽车相关负责人在接受北京商报记者采访时坦言, 此次 ...
发出千人失业预警,福特欧洲电动大撤退
汽车商业评论· 2025-09-17 23:08
Core Viewpoint - Ford is restructuring its operations in Europe, particularly in its Cologne electric vehicle plant, due to lower-than-expected demand for electric vehicles, leading to a shift from a two-shift to a single-shift operation and potential layoffs of up to 1,000 employees [3][6][10] Group 1: Restructuring and Workforce Adjustments - Starting January 2025, Ford will reduce the Cologne plant's operations to a single shift, with plans to cut up to 1,000 jobs primarily through voluntary departures and buyouts [3][6] - This decision is part of a broader restructuring plan initiated in late 2024, aiming to optimize approximately 4,000 positions in Europe by 2027, with Germany and the UK being the most affected regions [3][8] - Ford attributes the layoffs to weak electric vehicle demand, necessitating adjustments in production capacity and workforce [3][10] Group 2: Market Conditions and Strategic Shifts - The Cologne plant was initially seen as a model for Ford's electric vehicle strategy in Europe, having received around $2 billion in investments for its transformation into an electric vehicle hub [7][12] - However, the actual sales figures have fallen short of expectations, influenced by insufficient charging infrastructure and a lack of government incentives [6][13] - Ford's earlier commitment to exclusively sell electric vehicles in Europe by 2030 has shifted to a more flexible approach, allowing for a mix of fuel and hybrid models based on market demand [18][19] Group 3: Product Line Adjustments - Ford continues to sell the Mustang Mach-E, which targets brand and performance, while introducing new models like the Puma Gen-E to cater to entry-level price points [14][18] - The company has also localized battery pack assembly in Cologne to enhance logistics and quality stability [12][19] - Despite an overall increase in electric vehicle registrations in the EU, Ford's individual performance has been impacted by market dynamics, leading to a reassessment of production schedules [17][19]
20亿美元翻修工厂!福特2027年将推首款平价电动车,欲与中国电动车企竞争
Mei Ri Jing Ji Xin Wen· 2025-08-22 09:51
Core Viewpoint - Ford Motor Company announced a $5 billion investment in the U.S., with $2 billion allocated for a comprehensive renovation of its Louisville, Kentucky plant to produce affordable electric vehicles, starting with a mid-size four-door electric pickup priced around $30,000, set to launch in 2027 [1] Group 1: Investment and Production Plans - Ford is investing $2 billion to upgrade its Louisville plant for electric vehicle production, transitioning from gasoline vehicles to electric [1] - The first product based on the new Universal EV platform will be a mid-size electric pickup, with a starting price of $30,000, compared to the current F-150 Lightning starting at $54,800 [1] - A new Universal EV platform and production system have been introduced to enable cost-effective mass production of various vehicle types, reducing parts by 20% and fasteners by 25%, while assembly time is cut by 15% [1] Group 2: Battery Production and Technology - Ford announced a $3 billion investment to build a new battery factory in Michigan, set to produce low-cost lithium iron phosphate batteries starting in 2026, supported by CATL technology [2] Group 3: Competitive Landscape and Strategic Adjustments - CEO Jim Farley emphasized the need for these initiatives to compete with Chinese electric vehicle manufacturers like BYD and emerging startups, as well as large tech companies entering the automotive space [4] - Ford plans to reduce the scale of large electric vehicle development and production, having already canceled a three-row electric SUV and postponed the next-generation F-150 Lightning and E-Transit production to 2028 [4] Group 4: Financial Performance and Challenges - Ford's electric vehicle business has faced significant losses since its independence in 2022, with a projected loss of $5.5 billion in 2025, following a $4.9 billion loss in 2024 [4] - In Q2 2025, the electric vehicle segment continued to incur a $1.3 billion loss, with declining sales for key models like the F-150 Lightning and Mustang Mach-E [5] - Ford's performance in the Chinese electric vehicle market has been underwhelming, with limited offerings beyond the Ford electric Mustang and the E-Transit [5][7]
“我相信,特朗普最终会让中企在美建厂造车”
Guan Cha Zhe Wang· 2025-08-15 02:55
Core Viewpoint - Ford's CEO Jim Farley has been testing a Chinese electric vehicle, the Xiaomi SU7, highlighting the impressive performance of Chinese EVs and expressing concern over the competitive threat they pose to Ford if more Americans could access these vehicles [1][2]. Group 1: Competitive Landscape - Chinese electric vehicles (EVs) are gaining global market share, making it increasingly difficult to prevent their entry into the U.S. market [1][2]. - Analysts predict that Chinese automakers will eventually receive permission to build factories in the U.S., despite potential higher costs for locally produced vehicles [1][5]. - In Europe, Chinese brands have already captured market shares comparable to established German automakers like Mercedes-Benz [1]. Group 2: Ford's Strategic Response - Ford plans to produce a new electric truck starting at $30,000 in its Louisville factory by 2027, aiming to offer a more affordable option compared to its current F-150 Lightning Pro, which starts at approximately $55,000 [4][5]. - The new production strategy involves a complete overhaul of the manufacturing process, moving away from modifying existing gasoline models to creating a dedicated electric vehicle production line [5][6]. - Ford's advanced electric vehicle development head acknowledged the need for numerous changes to achieve cost reductions, indicating a significant shift in their approach [6]. Group 3: Challenges Ahead - Despite Ford's efforts, analysts believe that a $30,000 electric truck will not be sufficient to compete with the cost-effective Chinese EVs, which benefit from a large talent pool and superior battery technology [5][6]. - The recent U.S. legislation has weakened subsidies and incentives for domestic electric vehicles, further complicating the competitive landscape for American manufacturers [6]. - Chinese electric vehicles are rapidly expanding in developing countries, posing a significant challenge for U.S. companies like Ford, which may struggle to adapt quickly enough [6].
跌了5年,合资车企迎来拐点时刻
汽车商业评论· 2025-07-23 14:40
Core Viewpoint - GAC Fiat Chrysler's bankruptcy marks the end of the domestic Jeep brand's presence in China, reflecting the challenges faced by traditional joint venture models in the automotive industry [2][3]. Group 1: Market Trends and Changes - The period from 2020 to 2024 has seen a significant rise in new energy vehicle penetration from 5.8% to 56%, while the market share of joint venture car manufacturers has dropped from 60% to 34.8% [4]. - However, starting from November 2024, the market share of joint venture brands began to recover, reaching 36% in the first half of 2025 [5][6]. - In June 2025, the top joint venture car manufacturers showed positive sales growth, with SAIC Volkswagen and FAW-Volkswagen leading the way [11]. Group 2: Factors Contributing to Recovery - Joint venture brands maintained their fuel vehicle market share, which serves as a stabilizing factor for their overall performance [12]. - Localized R&D capabilities have become crucial for joint venture companies, with GAC Toyota's success in the new energy sector exemplifying this trend [14][17]. - Innovative marketing strategies, such as the "one-price" policy and FAW Toyota's "Time Renewal Plan," have revitalized market demand [18]. Group 3: Challenges Faced by Specific Companies - Honda's joint ventures in China are experiencing severe market challenges, with a significant decline in sales in the first half of 2025 [20]. - Honda's failure to maintain its fuel vehicle base and lack of brand premium in the new energy sector have contributed to its struggles [24]. - In contrast, Dongfeng Nissan has shown a more optimistic outlook, with the successful launch of the N7 electric vehicle demonstrating the effectiveness of the "foreign strategy + local capability" model [26][27]. Group 4: Performance of Other Joint Ventures - Beijing Hyundai and Yueda Kia have also shown positive sales trends in the first half of 2025, with significant growth in June [28][29]. - However, companies like Shenlong Automobile and Changan Ford are facing declining sales and market share, indicating a trend of marginalization [32][36].
中国CEO入职不到一年离职,捷尼赛思在华“三进宫”陷入僵局
Guan Cha Zhe Wang· 2025-07-16 12:17
Core Viewpoint - The CEO of Genesis Motor Sales (Shanghai) Co., Ltd., Zhu Jiang, has reportedly left the company after only 10 months in the role, raising concerns about the brand's stability and performance in the Chinese market [1][4][11]. Company Background - Zhu Jiang has extensive experience in the automotive industry, having held various senior positions at BMW, Lexus, NIO, Ford, and Lucid Motors before joining Genesis [3][4]. - Genesis, originally a high-end model under Hyundai-Kia, became an independent luxury brand in 2015 and has made multiple attempts to enter the Chinese market since 2008 [4][6]. Market Performance - Genesis has struggled in the Chinese market, with sales figures from 2021 to 2024 being 367, 1457, 1558, and 1328 units respectively, which is less than 1% of Lexus's sales during the same period [6][11]. - The brand has incurred significant losses, totaling 3 billion yuan over nearly five years, with a loss of 1.2 billion yuan in the first ten months of 2023 alone [6][11]. Management Changes - Genesis has experienced frequent leadership changes, with three CEOs in less than five years, indicating instability within the company's management [6][11]. - Zhu Jiang was seen as a strategic move to strengthen local leadership, but his departure raises questions about the brand's future in China [7][11]. Strategic Initiatives - In March 2024, Genesis announced a "Brand 2.0" strategy aimed at localizing production and research, with plans to produce electric vehicles domestically within 3 to 5 years [7][10]. - The company intends to close some of its experience centers while reducing operational costs by approximately 60% [11].
隔夜美股 | 三大指数上涨 美债收益率全线下行 国际油价大跌超7%
智通财经网· 2025-06-23 22:31
Market Overview - Major U.S. indices rose collectively, with the Dow Jones up 374.96 points (0.89%) to 42581.78, Nasdaq up 183.56 points (0.94%) to 19630.97, and S&P 500 up 57.33 points (0.96%) to 6025.17 [1] - European indices showed declines, with Germany's DAX30 down 54.44 points (0.23%) to 23272.16, UK's FTSE 100 down 12.89 points (0.15%) to 8761.76, and France's CAC40 down 52.09 points (0.69%) to 7537.57 [2] - In the Asia-Pacific region, Japan's Nikkei 225 fell 0.13%, South Korea's KOSPI down 0.24%, and Indonesia's composite index down 1.74% [3] Oil and Commodities - WTI crude oil futures fell 7.22% to $68.51 per barrel, while Brent crude dropped 7.18% to $71.48 per barrel, marking the largest single-day decline since August 2022 [4] - Gold prices showed volatility, with spot gold holding steady at $3369.10 per ounce, peaking at $3395.07 before dropping to a low of $3347.21 [4] Cryptocurrency - Bitcoin surpassed $104,000 per coin, increasing by 3.01%, while Ethereum rose over 5% to $2343.03 [5] U.S. Economic Indicators - U.S. manufacturing growth remained stable, with the June PMI holding at 52, the highest since February, indicating expansion [6][7] - Inflation indicators reached their highest levels since July 2022, with the raw material price index rising 5.4 points to 70, the largest increase in four years [6][7] Federal Reserve Insights - Federal Reserve Governor Bowman indicated support for a potential rate cut in July if inflation pressures are controlled, highlighting concerns about economic vulnerabilities [7][8] - Fed's Goolsbee noted that if tariffs do not lead to high inflation, the Fed may resume rate cuts, reflecting on the uncertainty caused by recent tariff policies [8] Company News - Ford Motor Company is recalling nearly 200,000 electric vehicles due to potential door lock failures that could trap passengers [9] - Tesla launched its long-anticipated Robotaxi service in Texas, leading to a temporary stock surge of 10%, with analysts optimistic about the potential value of AI-driven autonomous technology [10]
美军驻伊拉克、卡塔尔基地遭袭击;国际油价大跌8%,特斯拉涨超8%;《互联网平台企业涉税信息报送规定》施行;雷军回应小米YU7销量丨每经早参
Mei Ri Jing Ji Xin Wen· 2025-06-23 22:03
Group 1 - US stock markets saw collective gains, with the S&P 500 rising by 0.96%, Nasdaq by 0.94%, and Dow Jones by 0.89%. Notably, Tesla surged over 8%, marking its largest single-day increase since April 28 [4] - International oil prices dropped significantly, with West Texas Intermediate (WTI) crude oil down by 8.95% to $67.23 per barrel, and Brent crude oil falling by 8.37% to $69.16 per barrel [5] - Gold prices remained stable, with spot gold at $3,367.56 per ounce, while COMEX gold futures fell by 0.04% to $3,384.40 per ounce [6] Group 2 - The Ministry of Industry and Information Technology and nine other departments issued the "Implementation Plan for High-Quality Development of the Gold Industry (2025-2027)", aiming for a 5%-10% increase in gold resource volume and over 5% growth in gold and silver production by 2027 [11] - The Ministry of Finance and the Ministry of Emergency Management allocated 300 million yuan in emergency disaster relief funds to support seven provinces in disaster response and recovery efforts [12] - The National Energy Administration held a meeting to promote the construction of a unified national electricity market, emphasizing the importance of completing this goal by early 2025 [12] Group 3 - The National Federation of Industry and Commerce's Automobile Dealers Association called for automobile manufacturers to optimize rebate policies and shorten the rebate payment period to enhance dealer confidence and cooperation [13] - Chongqing's market regulatory bureau released new regulations for takeout services, requiring businesses without dine-in options to display food processing processes in real-time [14] - A 4.3 magnitude earthquake occurred in Guangdong, prompting the provincial earthquake bureau to initiate a level IV emergency response, although no casualties or property damage reports have been received [15] Group 4 - BYD is providing a rebate of 666 yuan per vehicle to its nationwide dealers, which may stimulate sales growth and boost dealer confidence [20] - Changan Automobile's controlling shareholder has changed its name to "Chen Zhi Automobile Technology Group Co., Ltd.", with no impact on shareholding structure or company governance [21] - Xiaomi's CEO Lei Jun expressed ambitions for the company's Yu7 model to challenge Tesla's Model Y in sales, highlighting confidence in product strength [22] Group 5 - The autonomous driving technology company WeRide has reportedly submitted a confidential application for a Hong Kong IPO, indicating the growing importance of autonomous driving technology in the capital market [23] - Ford is recalling nearly 200,000 electric vehicles due to potential door lock failures that could trap rear-seat passengers, with a software update expected to resolve the issue by September [27] - Tesla launched a pilot program for its Robotaxi service in Austin, Texas, allowing passengers to experience the service for a fixed fee of $4.20, marking a significant step towards the commercialization of autonomous driving technology [29][28] Group 6 - Hillhouse Capital is reportedly interested in acquiring Starbucks' China business, which has drawn attention in the market and could significantly impact Starbucks' competitive landscape in China [29]