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“死了么”五日风云,从爆火到下架
Jing Ji Guan Cha Wang· 2026-01-16 08:21
Core Insights - The "Did You Die?" app, created by a team of three young developers, gained immense popularity in a short span, reaching the top of the paid app charts in China within days of its launch [2][5][10] - The app's unique concept, which addresses the topic of mortality, resonated with users, leading to a rapid increase in user engagement and interest from investors [10][18] - Following its sudden success, the app was taken down from the Chinese App Store, casting uncertainty over its future and ongoing funding discussions [6][10] Company Overview - The app was developed by a team of three individuals, with a total development cost of 1,500 yuan, and was launched in June 2025 [12] - The app's initial valuation was set at 10 million yuan for a 10% stake, but interest from investors quickly raised its valuation to several tens of millions [8][10] - The team plans to enhance the app with new features, including SMS notifications and a potential rebranding to attract a broader audience [5][12] User Engagement - The app's user base grew by 500 times within three days, indicating a strong market demand for solutions addressing loneliness and safety for individuals living alone [5][10] - Users were primarily drawn to the app out of curiosity, with many expressing interest in its unique name and concept rather than a pressing need for its functionality [13][17] - Feedback from users highlighted a desire for more interactive features, such as social elements to alleviate feelings of loneliness [17] Market Response - The app's success prompted the rapid emergence of similar applications, indicating a growing interest in the "death-related" app market [18][20] - Competitors have noted the app's ability to attract users and generate interest, with some expressing envy over its rapid rise [20][22] - The phenomenon surrounding the app has sparked discussions about societal attitudes towards death and the need for products that address these themes [22]
估值9000万?“死了么”APP创始人:“没想过圈钱跑路”
创业邦· 2026-01-15 00:26
Core Insights - The article discusses the rapid growth and valuation of the "Did I Die?" app, which has seen user data increase by 500 times since its launch, leading to a company valuation of approximately 90 million [4][8][14] - The app addresses the growing trend of solitary living in China, with the number of single-person households projected to reach 123 million by 2024, reflecting a 5.2% year-on-year increase [7] - The founder expresses a commitment to developing the app into a comprehensive safety service for solitary individuals, inspired by the American app Life360, and emphasizes the importance of addressing real user needs [11][12][35] User Growth and Valuation - The app's user base has reportedly grown from 50 times to 300 times, and now stands at 500 times since its initial popularity surge [4] - The company's valuation has increased from 8 million to between 80 million and 90 million, with a plan to sell no more than 10% of shares [14] Market Context - The article highlights the increasing trend of solitary living in China, with significant implications for product development in the tech industry, particularly for applications targeting individual safety and well-being [7][35] - The founder notes that the app's pricing has increased from 1 yuan to 8 yuan, with potential future increases due to rising operational costs [11] Product Development and User Feedback - The app is set to undergo updates focusing on three core features: a check-in reminder, a shift from email to SMS notifications, and the addition of engaging content to enhance user experience [15] - The founder acknowledges the importance of user feedback and plans to incorporate suggestions while maintaining a simple product design [19][21] Competitive Landscape - The founder welcomes competition in the market, emphasizing the need to focus on user needs rather than being distracted by similar products [31] - The company aims to establish a unique position in the market through AI-driven safety features, which are not easily replicable [32] Future Aspirations - The company is considering expanding its operations to a more supportive entrepreneurial environment, such as Hangzhou, to facilitate further development [33] - The founder expresses a belief in the potential for innovation in the safety sector, particularly for solitary individuals, and aims to contribute positively to this growing market [34][36]
估值9000万?独家对话“死了么”APP创始人
虎嗅APP· 2026-01-14 00:26
Core Viewpoint - The article discusses the rapid growth and valuation of the "Did You Die?" app, highlighting the increasing trend of solo living in China and the app's potential to address the needs of this demographic [4][6]. Group 1: Company Overview - The "Did You Die?" app has experienced a user growth of 500 times since its launch, with the company's valuation reaching approximately 90 million [4][12]. - The app's founder emphasizes that they did not intend to quickly profit and exit; instead, they aim to build a sustainable product that meets real user needs [7][11]. Group 2: Market Trends - China is entering a "solo living era," with an estimated 123 million solo dwellers by 2024, reflecting a 5.2% year-on-year increase [6]. - The app is positioned to cater to the emotional and psychological needs of individuals living alone, as traditional family structures evolve [6][34]. Group 3: Product Development - The app plans to implement several updates, including a reminder feature and a shift from email to SMS notifications to enhance user experience [14]. - The founder aims to create a product similar to Life360, focusing on safety and communication among family members, particularly as the solo living population grows [11][34]. Group 4: Investment and Financing - The company has attracted interest from around 60 to 70 investment firms, with discussions ongoing about a potential funding round that may involve selling up to 10% of the company [13]. - The valuation of the company has increased significantly, from an initial estimate of 8 to 9 million to the current range of 80 to 90 million [13]. Group 5: User Engagement and Feedback - The app's team is actively considering user feedback for future updates, aiming to enhance core functionalities while maintaining a simple design [14][18]. - Concerns about the app being misused or perceived as a prank are acknowledged, with the team committed to ensuring its primary function of supporting solo dwellers remains intact [16][34].
估值9000万?独家对话“死了么”APP创始人:“我们没想过圈一波钱就跑”
凤凰网财经· 2026-01-13 15:20
Core Viewpoint - The article discusses the rapid growth and valuation of the "Did You Die?" app, highlighting the increasing trend of solitary living in China and the app's potential to address the needs of this demographic [1][4]. Group 1: Company Valuation and Growth - The app's user data has surged from a 50-fold increase to a staggering 500-fold within a short period, leading to a company valuation of approximately 90 million [2][4]. - The price for a 10% equity stake has escalated from 1 million to nearly 10 million, reflecting the intense interest from investors [2][4]. - The company aims to maintain a healthy equity distribution, planning to sell no more than 10% of its shares [2][10]. Group 2: Market Trends and User Demographics - By 2024, the number of solitary residents in China is projected to reach 123 million, marking a 5.2% increase year-on-year, indicating a significant shift towards individual living arrangements [4]. - The app targets the growing need for safety and emotional support among solitary individuals, particularly in urban areas [4][32]. - The founder emphasizes that the app is designed to cater to the real needs of users, rather than merely capitalizing on market trends [4][32]. Group 3: Product Development and User Feedback - Upcoming updates for the app will focus on three core features: a check-in reminder, a shift from email to SMS notifications, and adding a playful element to enhance user engagement [11][14]. - The company is considering integrating health monitoring features in the future, reflecting a commitment to evolving the app based on user suggestions [15][14]. - The founder expresses a desire to keep the product design simple while ensuring it meets user needs effectively [16][14]. Group 4: Competitive Landscape and Future Plans - The founder welcomes competition in the market, believing it fosters innovation and growth, while also expressing confidence in the app's unique value proposition [27][28]. - The company is exploring potential expansion into international markets, particularly in regions with established payment mechanisms, to ensure sustainable revenue streams [29][30]. - There are considerations for establishing a physical office to enhance collaboration and development efforts, with a preference for locations that support startups [30].
估值9000万?独家对话“死了么”APP创始人:“我们没想过圈一波钱就跑”
Feng Huang Wang Cai Jing· 2026-01-13 14:52
Core Insights - The "Did You Die?" app has gained significant traction, with user growth reported at 500 times since its launch, leading to a company valuation of approximately 90 million [1][4][7] - The app addresses the increasing trend of solitary living in China, with projections indicating that by 2024, the number of individuals living alone will reach 123 million, a 5.2% increase [3][26] - The founder expresses a commitment to developing the app into a comprehensive safety service for solitary individuals, inspired by the American app Life360, and aims to leverage AI and automation for this purpose [5][23] User Growth and Valuation - The app's user base has expanded dramatically, with estimates suggesting that at least 50% of individuals in a sample of ten have heard of it, and the valuation has surged from 8 million to between 80 million and 90 million [6][7] - The company plans to limit equity offerings to no more than 10% to maintain control while seeking sufficient funding to support growth [7][8] Market Context and Competition - The rise of solitary living has created a market for products catering to this demographic, with the app positioned to meet the emotional and psychological needs of users [3][26] - The founder acknowledges the presence of competing products but emphasizes a focus on user needs rather than direct competition [22][26] Product Development and User Feedback - Upcoming updates to the app will include features such as reminder notifications and a shift from email to SMS for notifications, reflecting user feedback and operational costs [8][11] - The company is considering integrating health monitoring features in the future, indicating a potential expansion of the app's functionality [13] Financial Considerations - The app's pricing has increased from 1 yuan to 8 yuan, with potential future increases due to rising operational costs, although the founder assures that there will be no immediate further price hikes [5][6] - The company is exploring sustainable revenue models, including potential international markets where payment mechanisms are more established [24] Entrepreneurial Insights - The founder's personal experiences with solitary living inform the app's development, highlighting a deep understanding of the target audience's needs [20][26] - The company aims to foster innovation among young entrepreneurs, reflecting a belief in the potential for meaningful contributions in the tech space [25][27]
「死了么」APP爆火,对话开发者:用户数翻了50倍,尚不准备改名
Feng Huang Wang Cai Jing· 2026-01-10 23:39
Core Insights - The app "Are You Dead?" has seen a 50-fold increase in user numbers and continues to grow, indicating a strong market demand for its services [1][2] - The app, designed for individuals living alone, allows users to check in daily, with notifications sent to emergency contacts if they fail to do so for two consecutive days [1][2] - The company behind the app, Moon Realm (Zhengzhou) Technology Service Co., Ltd., was established in March 2025 with a registered capital of 100,000 yuan [1] User Engagement and Growth - The app was launched in mid-2025 but initially struggled with low user engagement until a recent surge in popularity [2][8] - The team had not actively marketed the app until a month prior to its spike in user numbers, which has now reached 50 times its previous count [2][8] - The app's name and concept have generated significant discussion and interest on social media platforms, contributing to its viral growth [9][10] Product Development and Future Plans - The team is exploring additional features for the app, including SMS reminders and a messaging function for emergency contacts [11] - Despite concerns about the app's name being perceived as inauspicious, the team plans to retain it, believing it resonates with younger users [11] - The company is also developing another safety app, Caree AI, aimed at overseas markets, which focuses on monitoring children's and elderly individuals' safety [11] Market Position and Sustainability - The company believes that the demand for safety and security applications will remain strong, even if the current hype subsides [12] - The team is focused on product development and leveraging their first-mover advantage in the market [12]
“死了么”APP爆火,对话开发者:用户数翻了50倍,尚不准备改名
凤凰网财经· 2026-01-10 13:50
Core Viewpoint - The app "Are You Dead?" has gained significant attention, with user numbers increasing by 50 times, indicating a strong demand for safety and security applications among individuals living alone [1][3][8]. Group 1: Product Overview - "Are You Dead?" is designed for individuals living alone, priced at 8 yuan, and allows users to check in without registration, sending an email to an emergency contact if the user fails to check in for two consecutive days [1][3]. - The app was developed by a small team of three, with a development cost of approximately 1,500 yuan, and was completed in one month [1][3]. Group 2: Market Response and Growth - The app was launched in mid-2025 and initially saw low user engagement until a recent surge in popularity, attributed to its name, genuine demand, and rapid information dissemination through social media [3][8]. - The team had previously observed discussions on platforms like Douyin and Xiaohongshu, identifying a consistent interest in the app's concept, which contributed to its eventual success [6][8]. Group 3: Future Plans and Features - The team is considering adding features such as SMS reminders and a messaging function for users to send messages to emergency contacts if they do not check in for an extended period [9]. - Despite concerns about the app's name being perceived as inauspicious, the team plans to retain it, believing it resonates with younger users who are more open to discussing death [9][10]. - The company is also developing another safety app, Caree AI, aimed at overseas markets, which focuses on notifying users about potential dangers involving children and elderly family members [9].