博通 ( AVGO .US)和 甲骨文 ( ORCL .US)发布财报后遭遇股价惊魂一日， 博通 接连暴跌，两日内失血17%。上周五， 瑞银 与 博通 ( AVGO .US)管理团队举行了线下投资者会议，结合会议沟通内容，该行认为上周五的市场反应属于过度反 应。基于管理层对2026财年AI 半导体 业务收入的相关表述，该行上调了业绩预期，预计2026财年AI 半导体 收入将超 600亿美元，同比增长近3倍，并将目标价由472美元上调至475美元。 鉴于当日公司股价大幅回调，且本季度业绩公布后投资者疑问集中爆发，该行认为该股已成为市场普遍看好的多头 标的。 博通 的AI业务综合毛利率接近60%——XPU业务毛利率在55%以上，AI网络业务毛利率在80%以上。 博通 预计AI 收入综合毛利率 在60%以上，但因包含转售组件，机架产品的发货毛利率会更低。最终2026财年的毛利率将取决 于新增AI订单的结构，但 博通 预计2026财年毛利率同比下滑，而营业利润率大概率同比持平。 4、公司未明确该210亿美元机架订单的毛利率，但 未反驳45%-50%的市场预期;同时重申，受此影响，2026财年 毛利率将同比下滑，但营业 ...

Core Insights - Microsoft has found a buyer for its DSP business, which will be taken over by Amazon, marking a strategic shift in its advertising approach [1][7][10] - The decision reflects Microsoft's focus on core business areas and the recognition that its DSP operations were not a growth engine [5][6][23] - The partnership with Amazon allows Microsoft to retain its SSP platform, Monetize, which will integrate into Amazon's Certified Supply Exchange (CSE) program [8][14][18] Group 1: Microsoft’s Advertising Strategy - Microsoft’s DSP, Invest, will be shut down by February 28, 2026, with advertisers transitioning to Amazon DSP [7] - The company’s advertising revenue reached $3.4 billion in Q2 2025, a 9.2% year-over-year increase, indicating a strong market position despite the DSP exit [4] - Microsoft is shifting its advertising strategy towards a "conversational advertising experience" driven by AI, moving away from traditional DSP operations [5][6] Group 2: Market Dynamics and Competition - The decision to partner with Amazon is notable given their competitive relationship in cloud computing and enterprise AI [10][12] - Other potential buyers like The Trade Desk and Google were deemed unsuitable due to strategic misalignments and regulatory concerns [11][12] - Amazon's extensive media assets and data capabilities make it a practical choice for Microsoft’s DSP transition [12][14] Group 3: Implications for the Advertising Ecosystem - The integration of Microsoft’s Monetize into Amazon’s CSE will enhance ad targeting and efficiency, benefiting both advertisers and media partners [14][16] - This partnership may lead to a shift in the advertising landscape, where platforms with data control dominate, potentially reducing the bargaining power of media publishers [21][22] - The trend towards closed ecosystems in digital advertising raises concerns about the diminishing role of neutrality and independence in the market [25][26][27]