近日，被誉为"非洲手机之王"的传音控股（688036.SH）公告，公司已于12月2日向香港联交所递交IPO申请。这家已经在A股上 市6年的公司，为何突然选择二次上市？ 根据招股书披露，截至2025年6月30日，其手机业务营收同比下滑18.4%，由2024年上半年的319.79亿元，收缩至260.93亿元。公 司营收从2022年465.96亿元增至2024年687.15亿元，2025年上半年营收290.77亿元，毛利55.33亿元，毛利率从2024年的20.9%下 降至19.0%。 行业内人士指出，其中或许既有业绩承压、募资寻求资金支持的缘故，也有开拓市场、寻找第二曲线的渴求存在。 截至12月8日11时左右，传音控股A股市值接近800亿元。 竞争加剧业绩承压 销售的经历使竺兆江得以敏锐捕捉到新兴市场对于手机的特殊需求。针对非洲运营商分散、基建情况较差的状况，公司首款 Tecno手机便主打双卡双待设计，并针对当地深色肤质用户的夜间拍照需求研发了特殊算法，让拍照"不再一团黑"。同时，非洲 当地频繁停电、温差大、手部汗液多等问题，传音研制了高压快充、环境温度检测和防汗液USB端口等技术。而在以年轻游戏 用户为主的东南 ...

Core Viewpoint - Transsion Holdings, known as the "King of Mobile Phones in Africa," is seeking to shed this label by diversifying its business and pursuing a Hong Kong IPO to enhance its growth prospects [2][12]. Group 1: Company Overview - Transsion Holdings has submitted an application for H-share issuance and listing on the Hong Kong Stock Exchange [2]. - The company has established a strong market presence in Africa, leveraging hardware designs suited for local conditions and camera algorithms optimized for darker skin tones [2][7]. - In Q3, Transsion's global smartphone shipments reached 28.6 million units, ranking fourth globally with a year-on-year growth of 12% [2]. Group 2: Financial Performance - Despite its market success, Transsion faces increasing pressure on its financial performance, with a 3.33% year-on-year decline in revenue to CNY 49.54 billion in the first three quarters of the year [6]. - The company's net profit and net profit excluding non-recurring items fell by 44.97% and 46.71% respectively, indicating significant profitability challenges [6]. - The stock price has dropped 30% since reaching a peak of CNY 104.9 in September, closing at CNY 68.62 on December 3 [2][3]. Group 3: Market Challenges - Rising storage product prices and increased competition from domestic manufacturers targeting emerging markets are significant challenges for Transsion [2][6]. - Competitors like Xiaomi, Honor, and OPPO are rapidly expanding in the African market, with Xiaomi's shipments growing by 34% year-on-year [7][8]. - The global storage chip price surge is expected to continue until 2026, further squeezing Transsion's profit margins, as storage components account for 15%-25% of costs in mid-range smartphones [6][8]. Group 4: New Growth Areas - Transsion is actively exploring new growth avenues, including energy storage and electric two-wheeled vehicles, with IoT products and other revenues reaching CNY 2.568 billion, accounting for 8.8% of total revenue [4][10]. - The company has launched energy storage products under the DYQUE Energy brand, targeting both high-end and budget markets [10][12]. - The REVOO brand for electric two-wheeled vehicles was established in 2022, with plans for expansion into South Asia and Latin America [13].

Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," is seeking to shed this label by applying for an H-share listing on the Hong Kong Stock Exchange, aiming to diversify its revenue streams beyond mobile phones [1]. Group 1: Market Position and Performance - Transsion Holdings has achieved a global smartphone shipment of 28.6 million units in Q3, ranking fourth globally with a year-on-year growth of 12% [1]. - The company's revenue for the first three quarters of this year was 49.543 billion yuan, a decrease of 3.33% year-on-year, with net profit dropping by 44.97% [6]. - The stock price of Transsion Holdings has fallen by 30% since reaching a peak of 104.9 yuan in September, closing at 68.62 yuan on December 3 [3][1]. Group 2: Competitive Landscape - Domestic smartphone manufacturers are increasingly targeting emerging markets, intensifying competition for Transsion [6]. - Xiaomi, Honor, and OPPO are notable competitors, with Xiaomi's market share in Africa growing by 34% year-on-year, while Honor's shipments increased by 158% [6][7]. - Omdia forecasts a 6% decline in the African smartphone market by 2026 due to rising BOM costs and supply chain pressures [7]. Group 3: New Growth Areas - Transsion is exploring new growth avenues, including energy storage and electric two-wheeled vehicles, with IoT products and other revenues reaching 2.568 billion yuan, accounting for 8.8% of total revenue [4][11]. - The company has launched energy storage products under the DYQUE Energy brand, targeting both high-end and budget markets [9][11]. - The REVOO brand for electric two-wheeled vehicles was established in 2022, with plans for expansion into South Asia and Latin America [12].