【环球网科技报道 记者 张阳】当摩洛哥首都拉巴特的夜色被万点灯光点亮，穆莱·阿卜杜拉王子体育场内近7万名球迷的欢呼声穿透北非夜空，2025年非洲 国家杯于12月21日正式拉开帷幕，尽管揭幕战当天霪雨霏霏，但是球迷们的热情却丝毫未减，主队摩洛哥球员一记精彩的"倒挂金钩"射门更是将现场球迷的 热情推向高潮。 而记者看到的除了非洲人民对于足球的纯粹热爱，更有在绿茵场边的广告牌上，格外醒目的中国科技品牌TECNO的标志。作为传音控股旗下的核心手机品 牌，TECNO已是非洲家喻户晓的名字，在非洲市场已稳坐"头把交椅"的传音，为何还需赞助顶级足球赛事？被誉为"非洲之王"的传音还有什么秘密？ 足球赞助背后的文化逻辑：从 " 观看 " 到 " 参与 " 传音控股联合创始人、董事阿里夫给了记者一个清晰的答案：这不仅是一场品牌曝光，更品牌价值观与非洲文化基因的深层契合，这种认知源于传音在非洲 十余年的深耕。"非洲大陆上，足球与音乐是两种超越语言和国界的'文化母语'。"阿里夫开门见山地说，"TECNO赞助非洲杯，绝非简单的商业计算，足球 在非洲不只是一项运动，它是团结的象征，是面对困境时的精神图腾，更是无数年轻人改变命运的希望所在 ...

Core Insights - The 35th Africa Cup of Nations (AFCON) has officially commenced in Rabat, Morocco, with TECNO, a brand under Transsion Holdings, as the official global partner, highlighting its significant presence in the event [2][4] - TECNO's partnership with AFCON is a strategic move to enhance brand visibility and connect with local consumers, showcasing its commitment to the African market [4][6] Market Position and Strategy - Transsion Holdings, known as the "King of Africa," has a dominant market share in the African smartphone market, with over 40% in 2024, and ranked fourth globally with a shipment of 29.2 million units in Q3 2025 [6][7] - The company has tailored its products to meet local needs, focusing on features like high-volume speakers, long battery life, and multi-SIM capabilities, which are essential for African consumers [8][9] Technological Innovation - Transsion has invested in AI technology to address local user needs, launching a smartphone assistant that supports over 100 languages, including many African dialects, enhancing accessibility for users [9][11] - The company emphasizes the importance of localized technology, with AI features designed for real-world applications, such as image enhancement for diverse skin tones and voice interaction for low literacy scenarios [13][16] Brand Engagement and Community Involvement - TECNO's sponsorship of AFCON is not just for exposure but aims to create deeper connections with users by integrating practical AI features into the viewing experience [16][18] - The brand engages in community projects, such as sports field renovations and educational support, fostering a long-term relationship with consumers beyond mere transactions [9][18] Global Expansion and Market Adaptation - Transsion is expanding its market presence globally, achieving a 14% market share in the global smartphone market by 2024, with significant growth in Southeast Asia and the Middle East [15] - The company's strategy of "Think Globally, Act Locally" allows it to adapt to different markets by understanding local consumer needs and preferences [15][19] Long-term Vision and Sustainability - Transsion's approach to building trust in emerging markets is through consistent presence and engagement, rather than short-term marketing tactics [16][19] - The company's ability to create sustainable social connections while generating commercial value positions it as a model for global brands in emerging markets [19]

近日，传音旗下品牌Infinix宣布与意大利传奇设计公司宾尼法利纳达成全面设计合作。值得注意的是， 拥有近百年历史的宾尼法利纳，此前主要服务于法拉利、阿尔法·罗密欧等顶级汽车品牌，此次是其首 次将设计领域延伸至智能手机行业。这一合作标志着传音正通过引入高端设计资源，持续推动其品牌高 端化战略。 设计领域跨界合作，传音逐步完善高端化布局 与宾尼法利纳的合作标志着传音在设计领域的高端化迈出关键一步。根据协议，宾尼法利纳将参与 Infinix未来旗舰产品的工业设计。Infinix NOTE 60 Ultra将成为双方跨界合作的首款智能手机。 这次合作不是简单的品牌联名，而是深度的产品整合。宾尼法利纳品牌高级副总裁Fabio Calorio表 示："与Infinix的合作，为我们提供了一个绝佳机遇，将宾尼法利纳的意大利设计精髓延伸至科技领 域"。 业界分析指出，传音近年来持续深化品牌高端化布局。此次Infinix与宾尼法利纳的合作，被视为其夯实 产品设计体系基础的关键举措，有望为旗下高端产品线树立新的美学标杆，提升其在全球市场的品牌辨 识度与竞争力。 事实上，设计升级仅是传音高端化布局的一个维度。 例如，在折叠屏技术 ...

| | | | 2024年 -2029年 | | --- | --- | --- | --- | | 地 高 | 市場排名(1) | 市場份額(1) | 市場預計年 複合增長率(2) | | | (按銷量) | (按銷量) | (按收入) | | 全球新興市場 | 第一 | 24.1 % | 6.7% | | 非洲 | 第一 | 61.5% | 8.4% | | 新興亞太市場 | 第一 | 15.4% | 5.9% | | 拉美 | 第四 | 9.3% | 7.2% | | 中東 | 第一 | 22.8% | 8.2% | | 中歐及東歐 .. | 第三 | 11.2% | 7.2% | 图片来源： 传音招股书 图片来源：freepik 传音控股（688036.SH），作为全球新兴市场智能手机的领军企业，近日成功向香港联合交易所递交招股说明书，标志着其国际化战略迈出坚实一步。此 次IPO不仅是资本层面的拓展，更是公司深化本地化创新、加速布局物联网与端侧AI技术的关键举措。凭借在非洲市场的深厚积淀和持续创新，传音正 以"硬件+服务"双轮驱动模式，为全球新兴市场用户提供更智能、更可靠的解决方案，进一步巩固其行业领 ...

Core Insights - The company focuses on developing innovative technologies to meet the diverse consumer demands for smartphones in emerging markets, exporting products to over 70 countries and regions [1][2] - The company aims to become the most favored provider of smart terminal products and mobile internet services in emerging markets, particularly in Africa, where it has identified significant growth potential [2][3] Group 1: Market Strategy - The company has tailored its products to address specific pain points in the African market, such as image distortion for darker skin tones and compatibility with local languages [2][3] - The company has developed a range of technologies, including an offline voice assistant and fast-charging solutions, to enhance user experience in regions with weak network signals and frequent power outages [3][4] - The company has achieved a 51% market share in the African smartphone market, with a shipment of 11.6 million units in the third quarter of this year [3] Group 2: Global Expansion - The company is extending its reach into more emerging markets by adopting a "global thinking, local innovation" approach, aiming to meet the differentiated needs of various markets [4][5] - The company has established logistics warehouses in multiple countries to ensure quick product delivery and has built a service network with over 2,000 service points globally [4][5] Group 3: Diversification and Ecosystem Development - The company is implementing a multi-brand strategy to cater to different consumer segments, offering high-end products for the middle class and affordable options for budget-conscious users [6][7] - The company is expanding into mobile internet services and home appliances, leveraging its strong market position in smartphones to develop a comprehensive commercial ecosystem [6][7] - The company is integrating AI technology across devices to create a seamless digital experience, aiming to build a complete ecosystem that includes smartphones, laptops, and smart home devices [7]

近日，被誉为"非洲手机之王"的传音控股（688036.SH）公告，公司已于12月2日向香港联交所递交IPO申请。这家已经在A股上 市6年的公司，为何突然选择二次上市？ 根据招股书披露，截至2025年6月30日，其手机业务营收同比下滑18.4%，由2024年上半年的319.79亿元，收缩至260.93亿元。公 司营收从2022年465.96亿元增至2024年687.15亿元，2025年上半年营收290.77亿元，毛利55.33亿元，毛利率从2024年的20.9%下 降至19.0%。 行业内人士指出，其中或许既有业绩承压、募资寻求资金支持的缘故，也有开拓市场、寻找第二曲线的渴求存在。 截至12月8日11时左右，传音控股A股市值接近800亿元。 竞争加剧业绩承压 销售的经历使竺兆江得以敏锐捕捉到新兴市场对于手机的特殊需求。针对非洲运营商分散、基建情况较差的状况，公司首款 Tecno手机便主打双卡双待设计，并针对当地深色肤质用户的夜间拍照需求研发了特殊算法，让拍照"不再一团黑"。同时，非洲 当地频繁停电、温差大、手部汗液多等问题，传音研制了高压快充、环境温度检测和防汗液USB端口等技术。而在以年轻游戏 用户为主的东南 ...

Core Viewpoint - Transsion Holdings, known as the "King of Mobile Phones in Africa," has submitted an IPO application to the Hong Kong Stock Exchange, seeking to raise funds amid declining performance in its mobile business and to explore new market opportunities [1][2]. Financial Performance - As of June 30, 2025, the company's mobile business revenue is projected to decline by 18.4%, from 31.979 billion yuan in the first half of 2024 to 26.093 billion yuan [1]. - Revenue increased from 46.596 billion yuan in 2022 to 68.715 billion yuan in 2024, with a first-half revenue of 29.077 billion yuan in 2025 and a gross profit of 5.533 billion yuan, resulting in a gross margin decrease from 20.9% in 2024 to 19.0% [1]. Market Position and Strategy - Transsion has successfully penetrated the African market, holding over 40% market share in the smartphone segment, while remaining relatively unknown in the domestic market [4][6]. - The company has developed localized products tailored to the unique needs of African consumers, such as dual SIM capabilities and specialized camera algorithms for low-light conditions [5][6]. - Transsion's brands, TECNO, itel, and Infinix, have achieved a global market share of 14% in 2024, ranking third worldwide [6]. Competitive Landscape - The competitive environment in Africa is intensifying, with brands like Xiaomi and OPPO increasing their market presence, leading to a decline in Transsion's sales [9]. - In the first quarter of 2025, Transsion's shipment volume decreased while Xiaomi's increased by 32%, indicating a shift in market dynamics [9]. Challenges and Future Outlook - Transsion's financial results show a decline in net profit by 44.97% year-on-year for the first three quarters of 2025, despite a revenue increase of 22.60% in the third quarter [8][10]. - The company is facing challenges from rising competition, patent lawsuits, and supply chain cost pressures, which are squeezing its already low profit margins [9][10]. - To address these challenges, Transsion is diversifying its business into energy storage and electric vehicles, aiming to create a broader ecosystem beyond mobile phones [10]. IPO and Strategic Goals - The IPO in Hong Kong is seen as a strategic move to expand into Southeast Asia and other markets, providing a platform for capital operations [11]. - Despite the ambitious plans for diversification and AI integration, the mobile business still accounts for over 90% of revenue, indicating a need for successful execution of new strategies to ensure long-term growth [11].

Core Insights - The Chinese tea brand, Jasmine Milk Tea, has opened two new stores in Jakarta, Indonesia, marking its entry into the sixth overseas market and demonstrating its global expansion strategy [1][3] - The brand has also opened four new locations in the United States, indicating simultaneous growth in both hemispheres [1] Expansion in Southeast Asia - The entry into the Indonesian market is based on a thorough analysis of the Southeast Asian market, with Indonesia being the largest economy in the region and having a young population that aligns with the brand's target demographic [3] - The brand's rapid expansion into culturally similar markets like Indonesia follows its successful entry into Thailand, showcasing a shift towards a more coordinated regional strategy [3] Localization Strategy - Jasmine Milk Tea emphasizes a "global standard + local integration" operational model, blending Eastern aesthetics with local elements in its store designs and marketing campaigns [5] - The brand's marketing activities, such as the "Molly Tea Garden" pop-up event in Indonesia, aim to immerse consumers in the unique charm of Eastern aesthetics [5] Product Innovation - The brand has adapted its product offerings to cater to North American consumer preferences by adjusting tea extraction ratios to enhance the "tea flavor" experience [7] - It maintains a balance between global quality and local adaptation by offering a selection of proven products alongside its classic tea series [7] Supply Chain Development - Jasmine Milk Tea employs a "cross-border + local" dual-track model for supply chain management, partnering with local suppliers to source ingredients like fresh milk, which helps reduce logistics costs and improve operational efficiency [9] - The brand integrates global quality control standards into its local supply chain to ensure consistent product quality across international locations [9] Global Expansion Progress - The brand's global store count has surpassed 2,000, with over 30 locations outside of China, covering markets such as the United States, Canada, Australia, the UK, Thailand, and Indonesia [9] - The brand's first store in the U.S. has achieved a stable monthly GMV of approximately $500,000, demonstrating sustainable operational capabilities in mature markets [11] Cultural Confidence and Future Plans - Jasmine Milk Tea's global journey represents not only store expansion but also the output of Chinese brand innovation and cultural confidence [11] - The brand plans to continue its steady overseas market development, aiming to introduce more consumers to the unique appeal of Eastern tea beverages [11]

Market Overview - The mooncake market in China is experiencing a downturn despite expectations for a "big year" due to the overlap of the Mid-Autumn Festival and National Day. The sales scale reached 27.13 billion yuan in 2023, but market feedback has been notably lukewarm, leading to increased pressure on manufacturers and distributors as competition intensifies and price wars escalate [5]. Changing Consumer Behavior - Young consumers are shifting their attitudes towards mooncakes, prioritizing cost-effectiveness and health over high-priced premium options. Many are comparing prices and purchasing during sales to avoid overpaying. Additionally, there is a growing trend of homemade mooncakes, which allows families to control ingredients and reduce additives, gaining popularity among health-conscious consumers [6]. Health and Flavor Preferences - According to JD.com's "2025 Mooncake Trend Insight Report," 73% of consumers are now focusing on the health aspects of mooncake ingredients, with low-sugar and additive-free products becoming increasingly popular. Traditional flavors are being replaced by local specialties, such as Inner Mongolia's milk skin mooncakes and egg skin mooncakes, reflecting a return to the emotional core of family reunions and injecting new vitality into the market [7]. Innovation and Challenges - In a highly competitive market, mooncake manufacturers are seeking innovation. Established brands like Guangzhou Restaurant and Maxim's still hold significant market shares, while new brands are emerging with unique packaging and innovative flavors to attract younger consumers. Collaborations with pop culture, such as the partnership between Daoxiangcun and the two-dimensional culture, are also being explored to resonate with the emotional and psychological needs of young buyers [8]. Future Directions - Experts predict that the mooncake market will evolve in two main areas: embracing new retail channels to transform mooncakes from seasonal items to everyday products, and localizing innovations to introduce differentiated products that meet consumer demands for novelty, which could also lay the groundwork for future international expansion [9].

Core Insights - Vaillant Group celebrates its 30th anniversary in the Chinese market with the launch of a new Asia-Pacific R&D and manufacturing base in Wuxi, Jiangsu, which serves both local and international markets [1][5] - The new facility is positioned as a comprehensive platform for R&D, testing, and manufacturing, enhancing operational efficiency and competitiveness in China [1][3] Group 1: Manufacturing and Production - The new base covers over 64,000 square meters and is the largest industrial base for Vaillant in Asia, equipped with a 5,700 square meter testing center [1][2] - The facility adheres to the Vaillant Production System (VPS) and incorporates Industry 4.0 standards, focusing on smart production, digital planning, and employee empowerment [2][3] - Production capacity for wall-mounted gas heating equipment can reach up to 1.5 million units, with a wall-mounted boiler produced every 3.25 minutes [1][2] Group 2: Localization and Innovation - Vaillant emphasizes localized innovation to meet the specific needs of Chinese consumers, addressing demands for kitchen adaptability, hot water stability, and smart home connectivity [3][4] - Recent innovations include UV-resistant panel materials, optimized control parameters for seasonal temperature fluctuations, and a smart gateway for remote home system control [3][4] Group 3: Sustainability and Corporate Responsibility - The new base integrates sustainable practices throughout its construction and production processes, featuring a 1.9 MW rooftop photovoltaic system that generates approximately 2 million kWh annually [4] - Vaillant is committed to social responsibility, launching the "Warm Classroom" initiative in 2025 to donate heating and hot water equipment to 30 schools in need [4][5] - The company aims to enhance professional standards and contribute to energy transition and smart trends in China [4][5]