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上汽大众前三季度热销近80万辆:“油电同智”焕新合资车企竞争力
Bei Jing Shang Bao· 2025-10-17 10:58
Core Insights - The mainstream joint venture brands are facing significant pressure amid deep industry transformation and market restructuring, while SAIC Volkswagen has achieved a cumulative terminal sales of 787,000 units in the first three quarters, with a single-month sales of 91,300 units in September [1] - SAIC Volkswagen's strategy of "oil-electric integration and intelligence" has enabled it to find a path for survival in the new energy wave, establishing a reference model for the next generation of joint venture car companies [1] Group 1: Market Performance - In the context of the "oil-electric transformation," domestic sales of passenger vehicles reached 17.044 million units in the first three quarters, a year-on-year increase of 13.3%, with traditional fuel vehicles accounting for over 50% of the market share [3] - SAIC Volkswagen's traditional models, such as the Lavida, Passat, and Tiguan, continue to perform well, with Lavida's sales reaching 22,000 units in September, while Passat and Tiguan each contributed nearly 19,000 units [3] - The new model, the all-new Lavida L, has seen its order volume increase to nearly three times that of August within just one month of its launch, with the GTS performance version accounting for 40% of orders, indicating strong demand from younger performance-oriented users [3] Group 2: Strategic Initiatives - SAIC Volkswagen has adopted "oil-electric integration and intelligence" as a key strategy to enhance its market competitiveness, addressing the need for intelligent upgrades in fuel vehicles to avoid losing competitive advantage [6][7] - The company launched six new models in August and September, including the Pro family 2026 models and the all-new Lavida L, which cover both fuel and electric vehicles across the Volkswagen and Audi brands, marking a shift from "filling gaps" to "coordinated offensive" in product strategy [6][7] - The introduction of advanced intelligent features, such as the "end-to-end high-speed NOA" driving assistance system, aims to change the perception of traditional fuel vehicles as technologically outdated, enhancing user experience [7][9] Group 3: Market Response - During the recent National Day and Mid-Autumn Festival holiday, SAIC Volkswagen's brand showrooms attracted an average of 12,000 visitors per day, with a 53% increase in orders for the Volkswagen brand and a 256% increase in order volume for SAIC Audi [9]
聚焦2025上海车展:海外客商组团“打卡” AI生态重构未来出行
Zheng Quan Ri Bao· 2025-04-27 16:38
Group 1: Event Overview - The 2025 Shanghai International Automobile Exhibition opened with the theme "Embrace Innovation, Win the Future," attracting nearly 1,000 exhibitors from 26 countries and regions, marking the largest scale in history [1][2] - The exhibition covers over 360,000 square meters, featuring more than 100 global debut models and hosting 193 press conferences, with an expected total visitor count of 1.3 million [1] Group 2: Industry Trends - The exhibition highlights the automotive industry's shift towards intelligent mobility, showcasing advancements in assisted driving and smart cockpit technologies that enhance consumer experiences [1][3] - Nearly 80% of the new vehicles unveiled are electric models, indicating car manufacturers' accurate predictions of market trends [3] Group 3: AI Integration - AI technology is deeply integrated into the automotive industry, with significant applications in smart vehicles, as noted by industry leaders [3][4] - Companies like Xiaopeng Motors are developing AI systems that aim to surpass human capabilities in complex reasoning and driving assistance [5] Group 4: International Participation - The number of foreign visitors at the exhibition has significantly increased, with over 2,000 overseas business representatives attending on the first day [6] - Foreign automakers such as Volkswagen, Mercedes-Benz, and BMW are actively engaging in the Chinese market, emphasizing their commitment to innovation and local development [7][8] Group 5: Future Outlook - The exhibition is seen as a milestone for China's transition from a major automotive nation to a strong automotive power, providing a "Chinese solution" for global industry transformation [8]