加速推进"油电同进、油电同智"的上汽大众，2025年达成销量目标。 上汽大众近日正式公布，2025年全年终端销量达到106万辆。其中，大众品牌作为合资单一品牌再次进 入"百万俱乐部"，上汽奥迪品牌销量同比增长23%，超过4.7万辆。 在燃油车领域，上汽大众2025年市场占有率稳步提升至8.7%。帕萨特、朗逸、途观等经典家族系列车 型在其细分市场继续保持领先地位。值得注意的是，搭载了增强驾驶辅助系统等智能化配置的途昂、途 观L、帕萨特、朗逸等车型的Pro版本，全年销量接近12.2万辆，为上一年同期的三倍多。上汽奥迪于 2025年8月推出的全新A5L Sportback，作为全球首款应用华为乾崑智能驾驶技术的燃油车，累计销量已 接近1.3万辆。 在新能源领域，上汽大众的产品布局覆盖纯电、混动、增程等多种技术路线。大众品牌在2025年11月开 启了全新的ID. ERA新能源产品序列，其首款车型ID. ERA 9X的申报图已于2026年1月公布，定位为"德 系满级旗舰SUV"。 奥迪品牌方面，全新战略车型奥迪E5 Sportback于2025年9月上市，定位豪华智能电动车。该车型搭载了 与Momenta联合开发的智能 ...

作者 | 柴旭晨 编辑 | 周智宇 在刚刚过去的2025年，中国汽车市场经历了一场惨烈的洗牌。新势力、合资、BBA们几经沉浮，各领风骚后，行业的洗牌更快更频繁了。 在自主品牌加速仰攻的环境下，对腹背受敌的合资品牌而言，活下来再谈成了当下最关键的事。泥潭中，上汽大众用成绩单回应了质疑：2025年终端累计销 售106万辆，稳住了基盘，保住了"百万俱乐部"的资格。 这位合资巨擘初步完成筑底，但后面的市场会愈加疯狂，它也顺势准备了一系列手牌。 上汽大众销售与市场执行副总经理傅强向华尔街见闻表示，"2026 年我们将正式进入战略反攻，核心是以 ID. ERA 命名的全新新能源产品序列。同时上汽奥 迪品牌将集中发力。上汽大众 2026 年将推出 7 款新能源车型"。 "3 月起，我们将进入密集的新产品发布期，基本上每季度推出一款重量级产品，每月均有新产品上市"。傅强如是说道，这也意味着上汽大众准备在2026年 与新势力们真正地"拼刺刀"了。 稳住基盘 去年，可谓是上汽大众的筑底之年。 在燃油车市场整体萎缩的背景下，上汽大众大众品牌燃油车市占率不降反升，达到8.3%。全年终端销量达到了106万辆，在燃油车式微的当下并不容易 ...

大家好，我是一汽大众的销售，最近买迈腾的客户不少，今天重点聊聊迈腾 B9。 销量如何？卖得最多的是什么配置和颜色？ 另一类客户是30 岁左右的上班族、公务员，增购或首购，预算 18 - 22 万，既想要科技感，又不想放弃燃油车的驾驶感。 有个95后的小李兄弟，刚考上事业单位，爸妈打算给买第一台车。试完迈腾B9的IQ.Pilot 智能驾驶觉得还真是够用了，觉得高速能自动跟车、变道，上下班 通勤不累脚就行，三联屏看着比同事的日系车高级，关键是大众品牌，家里人也认可。 前段时间还接待了一位王总，是做家装材料生意的，之前一直想换奥迪A6L，但这两年房地产行情一般，预算收紧，就把目标降到了20万级。 当地有两家一汽大众4S店，我这边每天进店15批客户左右，有30%是专门来看迈腾的。上个月店内一共卖了87台车，迈腾卖了23台，其中有我交的4台。卖 这车全款提成300，贷款提成600。 库房现车还有16台迈腾，其中9台1.5T尊享显眼包，7台2.0T尊贵大迈包，颜色通通都是黑色。 谁在看这个车？买车用户都是什么样的？ 关注迈腾的大致有两种客户，一种是个体老板、企业高管，年龄 35 - 50 岁，在乎大众的德系品牌调性，也看 ...

此次下线的是第五代EA888 2.0T，配备与保时捷同源的VTG可变截面涡轮增压技术、500bar超高压燃油直喷系统以及全工况米勒循环三大核心技术。 通过动态调节涡轮叶片角度，发动机可在1500转时即输出400N·m峰值扭矩，并将高扭矩平台延展至4500转，消除了传统涡轮的"迟滞效应"。配合全工况 米勒循环技术，通过可变气门升程（AVS）和双VVT系统，实现膨胀比大于压缩比的高效燃烧模式，WLTC综合油耗降至8.35L/100km，热效率较第三代 机型提升40%，高速工况动力输出稳定性显著增强。 1月20日，一汽-大众第1000万台EA888发动机在大连基地下线。EA888系列发动机于2006年全球首发，历经五代迭代，全球累计装机量已超过2000万 台。 大众一汽发动机生产的EA888主要适配旗下大众、奥迪两大品牌的主力车型，包括迈腾、帕萨特、探岳、途观L、A4L、A6L、Q5L、Q3等，是国内 市场德系中型车和SUV的核心动力源。 ...

他40岁当上如日中天的上海大众汽车总经理，47岁创立天际汽车并出任董事长。 头顶博士学位，高级工程师职称，光鲜的履历和高知的身份，共同构成了张海亮人前受人尊重的企业家身份。但是这一切都没能留住他扎根在这片生他养他 的土地，在53岁那年，张海亮利用自己的澳门身份出境，至今再也没有回来。 张海亮离境之前，天际汽车已经停产。政府的对赌协议，投资人的all in身家，员工的工资血汗，都随着张海亮的离境至今悬而未决。中国经济网记者采访 了天际汽车的民营投资者，天际汽车前核心员工、上汽大众时期的合作伙伴以及下属，没有人知道张海亮具体何时离境，大概应该是在2023年中秋节前后。 天际汽车的民营投资者，上海渠禾股权投资基金管理有限公司（以下简称"上海渠禾"）创始人施永敏最后一次联系上张海亮是2023年10月21日。此后，他就 与张海亮失联，至今已长达两年多。期间，张海亮不回信息不接电话，但是天际的工厂资产却多次大幅折价被拍卖。 张海亮至今都没有卸任天际汽车董事长，并委托了一位国内代理人单华寅，得以实现远程遥控处置天际资产。 这场顶着前全国冠军国企掌门人明星光环的造车故事，始于新能源汽车创业风口，吸引了长沙、绍兴、南宁等多地政 ...

Core Insights - The 10 millionth EA888 engine from FAW-Volkswagen was produced at the Dalian base on January 20, marking a significant milestone for the engine series which has seen over 20 million units installed globally since its debut in 2006 [1][3] Group 1: Engine Technology - The latest fifth-generation EA888 2.0T engine features advanced technologies including VTG variable geometry turbocharging, a 500bar high-pressure direct fuel injection system, and a full-load Miller cycle, enhancing performance and efficiency [3] - The engine achieves a peak torque of 400N·m at 1500 RPM, with a torque plateau extending to 4500 RPM, effectively eliminating traditional turbo lag [3] - The WLTC combined fuel consumption is reduced to 8.35L/100km, with thermal efficiency improved by 40% compared to the third-generation model, and enhanced stability in high-speed power output [3] Group 2: Market Position - The EA888 engine is primarily used in key models from Volkswagen and Audi, including Magotan, Passat, Tayron, Tiguan L, A4L, A6L, Q5L, and Q3, serving as the core power source for German mid-size cars and SUVs in the domestic market [5]

Core Viewpoint - The automotive market is experiencing a cautious start to the year, with customer foot traffic and orders showing slight declines compared to previous periods, influenced by policy changes and customer sentiment towards pricing and incentives [6][11][22]. Group 1: Customer Behavior and Market Trends - Customer foot traffic has decreased by approximately 10% compared to last year, with a notable drop in orders, reaching only one-third of last year's levels [6][9]. - Many customers are hesitant to make purchases, with a significant portion waiting for potential new policies or better pricing after the Chinese New Year [7][21]. - The majority of current buyers are driven by urgent needs, such as first-time purchases or vehicle replacements due to accidents [7][9]. Group 2: Pricing and Promotions - There have been no new promotional policies introduced, with most incentives remaining consistent with the previous year, although some models have seen slight increases in trade-in support [12][24]. - The average transaction prices have increased by about 1% compared to December, with smaller vehicles rising by 2,000-3,000 and larger vehicles by 3,000-5,000 [14][15]. - The perception of higher prices has led some customers to reconsider their purchasing decisions, with many opting to wait for potential future discounts [21][25]. Group 3: Sales Performance and Forecast - Despite a slight increase in orders by around 20% compared to the previous month, the overall sentiment remains cautious, with concerns about the sustainability of sales driven by current policies [24][28]. - The sales performance is heavily reliant on existing policies, and there are worries that the current sales figures are only two-thirds of what they were in previous years [29]. - The first quarter is expected to be challenging, with a significant portion of sales coming from online orders rather than in-store visits, indicating a lack of confidence among potential buyers [27][28].

Core Insights - Volkswagen Group's global vehicle deliveries in 2025 exceeded 8.98 million, with pure electric vehicle deliveries reaching 983,100, a year-on-year increase of 32%, accounting for 10.9% of total global sales, up 2.7 percentage points from the previous year [2] Group 1: Sales Performance - In China, Volkswagen delivered over 2.69 million vehicles in 2025, with over 2.57 million being fuel vehicles and approximately 120,000 being new energy vehicles [2] - Volkswagen's sales in China declined by 8% compared to the previous year (2.93 million), with its share of global sales dropping from 32% to between 29.9% and 30% [3] - The market share of fuel vehicles in China increased to over 22%, marking a ten-year high since 2005, despite an overall decline in fuel vehicle sales [3] Group 2: New Energy Vehicle Strategy - New energy vehicle sales in China fell to 120,000 in 2025, a 40% decrease from 200,000 in 2024, representing only 4.5% of total sales, significantly lower than the global average [4] - Volkswagen's strategy focuses on profitability over market share, emphasizing the importance of fuel vehicle sales while preparing for the launch of new energy models [5] - The decline in new energy vehicle sales is attributed to both competitive pressures and a strategic shift towards fuel vehicles [5] Group 3: Future Plans and Developments - Volkswagen plans to launch over 20 new electric and hybrid models in 2026, including models based on new platforms and advanced technologies [7] - The company aims to enhance its new energy vehicle matrix to increase their share in overall sales, with a target of over 30 electric models by 2027 and around 50 by 2030 [8] - Volkswagen's export strategy from China has commenced, with the first vehicles successfully exported to the Middle East, aiming to expand into other potential markets [8]

Core Insights - Volkswagen Group reported global vehicle deliveries exceeding 8.98 million in 2025, remaining stable compared to 2024 [1][4] - The Chinese market, as Volkswagen's largest single market, saw deliveries of over 2.69 million vehicles, a decline of approximately 8% from 2024, aligning with the group's strategic expectations [1][4] - Volkswagen aims to enhance its business structure and profit levels by prioritizing quality over quantity, moving away from low-margin market share strategies [1][4] Global Sales Performance - In 2025, Volkswagen's global vehicle deliveries slightly decreased by 0.6% year-on-year, with 8.98 million vehicles delivered [4] - The Chinese market accounted for over 2.69 million vehicles, reflecting an 8% decline compared to 2024 [4] - Electric vehicle deliveries surged by 32%, reaching 983,100 units, increasing their global sales share to 10.9%, up by 2.7 percentage points year-on-year [4] Electric Vehicle Strategy - Volkswagen plans to accelerate product launches in 2026, introducing over 20 new energy smart products [3][5] - By 2027, the group aims to launch more than 30 electrified models in China, expanding to approximately 50 models by 2030, with around 30 being fully electric [3] Investment in Technology - Volkswagen has invested over €3.5 billion in establishing and expanding its intelligent connected vehicle innovation center in Hefei since 2023 [7] - The new testing facility will enhance the integration capabilities of the engineering team, allowing for simultaneous software and hardware validation [7] - The development of local electronic architecture (CEA) and vehicle platforms (CMP) aims to meet Chinese market demands, reducing development cycles by about 30% and optimizing costs by approximately 40% [7] Advanced Driver Assistance Systems - Volkswagen is focusing on enhancing its advanced driver assistance capabilities through local partnerships and the establishment of a joint venture for technology development [8] - The company plans to deliver self-developed advanced driver assistance systems by 2025, with a focus on safety and user experience [8]

Core Insights - Volkswagen Group reported a slight decline in global vehicle deliveries for 2025, with over 8.98 million units delivered, a decrease of 0.55% compared to 2024 [2] - The company demonstrated strong growth in the electric vehicle segment, delivering approximately 983,100 pure electric vehicles in 2025, marking a 32% year-on-year increase and accounting for 10.9% of total global sales, up 2.7 percentage points [2] Market Performance - In China, Volkswagen Group faced ongoing challenges, with new car deliveries exceeding 2.69 million units in 2025, reflecting an 8.0% decline year-on-year, marking the second consecutive year of decline [2] - Despite the challenges in the Chinese market, Volkswagen maintained a strong presence in the fuel vehicle sector, delivering over 2.57 million units, capturing more than 22% of the Chinese fuel vehicle market [2] Product Strategy - Volkswagen Group has a comprehensive plan for the Chinese market, aiming to launch over 20 electric and hybrid models by 2026, incorporating advanced technologies [3] - From 2027 to 2030, the company plans to expand its electric vehicle lineup significantly, with over 30 electric models expected by 2027 and a total of around 50 new energy models by 2030, including approximately 30 pure electric vehicles [3] - The company is also focused on building localized smart driving technology capabilities, with its CARIAD China unit collaborating with Horizon to develop advanced driver assistance systems, with the first self-developed SoC set to support L3 and above autonomous driving features in Volkswagen's vehicles in China [3]