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“退出”海外最大市场俄罗斯,奇瑞国际战略为何转向?
Guan Cha Zhe Wang· 2025-09-25 09:39
Core Viewpoint - Chery Automobile has decided to exit the Russian market by 2027 due to sanctions, export controls, and increased tariffs, while simultaneously pursuing better growth opportunities as it lists in Hong Kong [1][4][15]. Group 1: Company Strategy and Financials - Chery raised HKD 91.4 billion (approximately RMB 83.8 billion) in its Hong Kong IPO, marking the largest automotive IPO in the Hong Kong market this year [1]. - The company's overseas revenue is projected to account for 37.4% of total revenue in 2024, highlighting its significant global presence [3]. - Chery's stock price surged by as much as 12.85% on its debut, driven by strong domestic operational quality and technological advancements [1][3]. Group 2: Market Dynamics and Challenges - Chery's decision to reduce operations in Russia is influenced by rising import taxes and a 26% decline in Russian auto sales in the first eight months of the year [4][5]. - The company plans to gradually reduce its brand and distribution channels in Russia by 2027, while clarifying that this does not equate to a complete market exit [4][5]. - The average price of imported vehicles in Russia has increased by nearly USD 8,000 (approximately RMB 57,000) due to new tariffs, impacting Chery's profitability [4]. Group 3: Future Outlook and Strategic Shifts - To compensate for the loss of exports to Russia, Chery is focusing on expanding its presence in Latin America, Africa, and the Middle East [7]. - Chery's overseas strategy has evolved from trade exports to local production, with successful models like the Tiggo 8 series in Brazil [9]. - The company is exploring flexible cooperation models in different markets, such as partnering with Spanish firm Ebro to produce localized electric vehicles [12]. Group 4: Competitive Landscape - Despite facing challenges, Chery remains the top exporter of Chinese passenger cars, with projected exports of 1.14 million units in 2024 [14]. - The company has achieved a milestone where its overseas sales have surpassed domestic sales for the first time [14]. - Increased competition from other Chinese automakers in overseas markets poses risks to Chery's market strategy and profitability [15].