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汽车行业跟踪报告:中国汽车出海潜在市场研究(3):西班牙篇
Mai Gao Zheng Quan· 2025-10-24 08:17
Investment Rating - The industry investment rating is "Outperform" [1] Core Insights - The report highlights the robust performance of China's automotive exports, particularly in the electric vehicle (EV) segment, with a significant year-on-year growth of 107% in Q3 2025 [2][15] - The Spanish automotive market is recovering, with new car registrations increasing by 14.6% year-on-year in the first eight months of 2025, although still below pre-pandemic levels [2][22] - Chinese brands are gaining market share in Spain, with SAIC MG ranking among the top ten brands in terms of sales [2][29] Summary by Sections 1. Domestic Passenger Car Market Tracking (Q1-Q3 2025) - The wholesale sales of passenger cars in China reached 20.801 million units from January to September 2025, marking a 13.3% increase year-on-year [2][9] - New energy vehicle (NEV) wholesale sales totaled 10.375 million units, up 32.3% year-on-year, indicating strong market performance [2][12] - The export volume of passenger cars in Q3 2025 was 1.512 million units, reflecting a 23.3% increase year-on-year [2][15] 2. Characteristics of the Spanish Automotive Market - In the first eight months of 2025, Spain's new car registrations totaled 769,452 units, a 14.6% increase compared to the previous year [2][22] - NEVs accounted for 18% of total vehicle sales in Spain during the same period, supported by the "MOVES III" subsidy program [2][26] - The number of charging stations in Spain reached 52,107 by Q3 2025, with a total of 13,382 new stations added [2][41] 3. Beneficiaries of Local Manufacturing in Spain - Chery has established a joint venture with Ebro in Spain, marking it as the first Chinese automaker to have a production base in Europe, with the first model, EBRO S700, launched in November 2024 [2][50] - Leap Motor is set to utilize Stellantis' factory in Zaragoza for local production, with plans to start manufacturing in Q3 2026 [2][53] - Leap Motor's sales in Europe reached 13,443 units in the first nine months of 2025, ranking fourth among Chinese brands [2][60]
“退出”海外最大市场俄罗斯,奇瑞国际战略为何转向?
Guan Cha Zhe Wang· 2025-09-25 09:39
Core Viewpoint - Chery Automobile has decided to exit the Russian market by 2027 due to sanctions, export controls, and increased tariffs, while simultaneously pursuing better growth opportunities as it lists in Hong Kong [1][4][15]. Group 1: Company Strategy and Financials - Chery raised HKD 91.4 billion (approximately RMB 83.8 billion) in its Hong Kong IPO, marking the largest automotive IPO in the Hong Kong market this year [1]. - The company's overseas revenue is projected to account for 37.4% of total revenue in 2024, highlighting its significant global presence [3]. - Chery's stock price surged by as much as 12.85% on its debut, driven by strong domestic operational quality and technological advancements [1][3]. Group 2: Market Dynamics and Challenges - Chery's decision to reduce operations in Russia is influenced by rising import taxes and a 26% decline in Russian auto sales in the first eight months of the year [4][5]. - The company plans to gradually reduce its brand and distribution channels in Russia by 2027, while clarifying that this does not equate to a complete market exit [4][5]. - The average price of imported vehicles in Russia has increased by nearly USD 8,000 (approximately RMB 57,000) due to new tariffs, impacting Chery's profitability [4]. Group 3: Future Outlook and Strategic Shifts - To compensate for the loss of exports to Russia, Chery is focusing on expanding its presence in Latin America, Africa, and the Middle East [7]. - Chery's overseas strategy has evolved from trade exports to local production, with successful models like the Tiggo 8 series in Brazil [9]. - The company is exploring flexible cooperation models in different markets, such as partnering with Spanish firm Ebro to produce localized electric vehicles [12]. Group 4: Competitive Landscape - Despite facing challenges, Chery remains the top exporter of Chinese passenger cars, with projected exports of 1.14 million units in 2024 [14]. - The company has achieved a milestone where its overseas sales have surpassed domestic sales for the first time [14]. - Increased competition from other Chinese automakers in overseas markets poses risks to Chery's market strategy and profitability [15].