大家好，我是吉利4S店销售，今天聊聊博越L，这款SUV也算是吉利的扛把子之一，给想入手的朋友们一些参考。 销量如何?卖得最多的是什么配置和颜色？ 先说销量，我们当地3家吉利4S店，最近平常每天进店客户10批左右，其中四成是专程来看博越L的。 上个月店里一共卖了79台车，博越L有20台，其中4台是我卖的，单车提成300块，如果加上保险上牌能多个百八十块。 销量好现车就多，仓库里有42台现车，其中指导价116900的1.5TD DCT山河版就占了三分之二。墨雨黑和湖光银色一共占到总库存的80%。 谁在看这个车？买车用户都是什么样的？ 来看博越L的客户大多是25到55岁之间的男性，基本都结了婚有小孩。职业上六成是自己做生意的个体户小老板，其他则是体制内工作的居多，基层公务 员、学校老师，刚入职不久的医生护士都见过。 印象比较深的是本地人民医院的小陈医生，听她说刚实习不久，灵眸皓齿的小姑娘身材也极好，走到哪里都是吸引眼球的那种，身边还跟了个寸步不离的男 朋友。 聊起来才知道，小陈医生爸妈都是做生意的，家里想给她买台车上下班，敲定预算后就让她随便看，就这样一路逛到了我们店，一眼相中了博越L。我俩相谈 甚欢，她男朋友则是 ...

Core Viewpoint - The article highlights the remarkable growth of Chery in the automotive industry, showcasing its strategic long-term planning and commitment to quality, which have enabled it to thrive in both domestic and international markets despite fierce competition and external challenges [1][2][3]. Group 1: Performance and Market Position - In 2025, Chery achieved total sales of 2.806 million vehicles, with exports reaching 1.344 million units, accounting for 47.9% of total sales; its new energy vehicle sales reached 904,000 units, marking a year-on-year growth of 54.9% [1][5]. - Chery has maintained its position as the top Chinese brand in passenger car exports for 23 consecutive years, entering 15 European markets and expanding into the Middle East and Southeast Asia [5][6]. - The brand's structure has been optimized, with 1.7 million units sold under the Chery brand, 620,000 units under the Jetour brand, and 187,000 units from its two new energy brands, indicating a robust and diversified product lineup [5][6]. Group 2: Strategic Approach - Chery's success is attributed to its long-term strategic investments in technology and global market expansion, contrasting with competitors focused on short-term sales [2][10]. - The company has released over 10 industry-leading core technologies in 2025, including advancements in chassis, batteries, and intelligent driving systems, showcasing its commitment to innovation [10][11]. - Chery's "oil-electric synergy" strategy allows it to offer a range of powertrain options, including fuel, hybrid, and electric vehicles, providing flexibility in response to market demands [11][12]. Group 3: Quality and Brand Reputation - Chery has been recognized as the "Five Crown King" by J.D. Power for achieving the highest ratings in new car quality, sales service, after-sales service, product appeal, and vehicle reliability among domestic brands [8]. - The company's focus on quality has earned it a strong reputation in both domestic and international markets, particularly in mature automotive markets where reliability and long-term ownership costs are critical [8][9]. Group 4: Globalization and Future Growth - Chery's globalization strategy has evolved to include local production and deep integration into foreign markets, as evidenced by its receipt of China's first "China-Europe Carbon Footprint Data Mutual Recognition" certificate [14][16]. - The company is exploring additional growth avenues, including financial services, software subscriptions, and advanced technologies like Robotaxi and humanoid robots, indicating a forward-looking approach to business development [14][16][18]. - Chery's commitment to both independent technology development and open innovation through collaborations with over 100 global universities exemplifies its balanced approach to maintaining technological sensitivity while avoiding dependency [16][19].

Core Viewpoint - Chery Automobile has decided to exit the Russian market by 2027 due to sanctions, export controls, and increased tariffs, while simultaneously pursuing better growth opportunities as it lists in Hong Kong [1][4][15]. Group 1: Company Strategy and Financials - Chery raised HKD 91.4 billion (approximately RMB 83.8 billion) in its Hong Kong IPO, marking the largest automotive IPO in the Hong Kong market this year [1]. - The company's overseas revenue is projected to account for 37.4% of total revenue in 2024, highlighting its significant global presence [3]. - Chery's stock price surged by as much as 12.85% on its debut, driven by strong domestic operational quality and technological advancements [1][3]. Group 2: Market Dynamics and Challenges - Chery's decision to reduce operations in Russia is influenced by rising import taxes and a 26% decline in Russian auto sales in the first eight months of the year [4][5]. - The company plans to gradually reduce its brand and distribution channels in Russia by 2027, while clarifying that this does not equate to a complete market exit [4][5]. - The average price of imported vehicles in Russia has increased by nearly USD 8,000 (approximately RMB 57,000) due to new tariffs, impacting Chery's profitability [4]. Group 3: Future Outlook and Strategic Shifts - To compensate for the loss of exports to Russia, Chery is focusing on expanding its presence in Latin America, Africa, and the Middle East [7]. - Chery's overseas strategy has evolved from trade exports to local production, with successful models like the Tiggo 8 series in Brazil [9]. - The company is exploring flexible cooperation models in different markets, such as partnering with Spanish firm Ebro to produce localized electric vehicles [12]. Group 4: Competitive Landscape - Despite facing challenges, Chery remains the top exporter of Chinese passenger cars, with projected exports of 1.14 million units in 2024 [14]. - The company has achieved a milestone where its overseas sales have surpassed domestic sales for the first time [14]. - Increased competition from other Chinese automakers in overseas markets poses risks to Chery's market strategy and profitability [15].