凤凰网《风暴眼》 百年老牌车企，也卖不动了。 作为百年老牌的梅赛德斯-奔驰，其2025年第二季度财报显示，净利润同比暴跌近69%，销量持续下滑，尤其在最大单一市场中国，跌幅高达14%。 与此同时，中国本土品牌如比亚迪、吉利等凭借新能源车型的强势表现逆势增长，进一步挤压传统豪车的生存空间。 面对"量价双杀"的困境，奔驰虽通过降价、缩减经销商网络等措施艰难自救，但转型成效尚未显现。 01 利润暴跌近69% 近日，奔驰集团公布了2025年第二季度财报，不过，凤凰网《风暴眼》发现，这份财报有些沉甸甸的。 数据显示，报告期内奔驰集团营收为331.53亿欧元，上年同期为367.43亿欧元，同比下滑9.8%；净利润为9.57亿欧元，较上年同期的30.62亿欧元下滑 68.7%。 上半年整体来看，奔驰的财务表现同样不太理想。上半年总营收为663.77亿欧元，同比下降8.6%；税前净利润45.34亿欧元，同比下滑40.7%；税后净利润 更是大幅下降55.8%至26.88亿欧元。 收入没上去，奔驰的销量也呈下滑之势。 2025年上半年，奔驰上半年在全球范围共交付汽车约107.63万辆，同比降幅约为8%。其中乘用车销量为90万辆， ...

Core Insights - Mercedes-Benz's global automotive and van sales declined by 9% year-on-year, totaling 547,100 units in Q2 2025, with a significant drop in battery electric vehicle (BEV) sales by 18% to 41,900 units [1][3] - The North American market saw a 14% decrease in sales, while the Chinese market experienced a severe decline of 19%, contributing significantly to the overall performance downturn [1][3] Sales Performance - Total sales for Mercedes-Benz Group in Q2 2025 were 547,100 units, reflecting a 3% increase from Q1 2025 but a 9% decrease compared to Q2 2024 [3] - BEV sales specifically dropped by 8% from Q1 2025 and 18% from Q2 2024, totaling 41,900 units [3] - Sales by segments showed a mixed performance, with the Top-End segment remaining flat at 64,800 units, while the Core segment increased by 4% to 273,800 units [3] Regional Sales Breakdown - In Europe, sales increased by 7% to 159,700 units, with Germany showing a notable 16% rise [3] - Asia's sales decreased by 5% to 189,200 units, with China experiencing a significant 19% drop to 140,400 units [3] - North America saw a 5% increase in sales to 80,600 units, with the U.S. market up by 11% [3] Quality and Trust Issues - Mercedes-Benz faced quality and trust crises, including recalls affecting 16,100 vehicles due to safety hazards related to the fuse box and battery management system [3][4] - The company also dealt with widespread issues in its vehicle navigation systems, impacting several popular models [4] Strategic Adjustments - To address market changes, Mercedes-Benz plans to reduce production costs by 10% by 2027 and is focusing on enhancing its electric vehicle lineup [5] - The company aims to launch new models, including pure electric and plug-in hybrid vehicles, starting in 2025, and plans to introduce several models tailored for the Chinese market [5] - Despite challenges, Mercedes-Benz remains committed to the Chinese market, with plans for additional investments exceeding 14 billion RMB to enhance local product offerings [5]