Core Insights - SAIC Maxus has demonstrated strong market performance amidst industry challenges, achieving a sales increase of 31% year-on-year in June 2025, with total sales reaching 107,467 units in the first half of the year, marking an 11.2% growth [1][10] - The company has successfully launched a new strategy, focusing on product innovation and market expansion, which has led to significant growth in its electric vehicle segment, with a 69% increase in sales of new energy models [1][11] Market Performance - In the first half of 2025, SAIC Maxus's light commercial vehicles showed positive growth, particularly the "Danna" series, which saw a remarkable 66% increase in sales, reaching 8,394 units [2][5] - The company has also reported a doubling of sales for its electric light trucks in June, with a year-on-year increase of 132.9%, contributing to an 89.1% growth in the first half of the year [5][6] Strategic Developments - The new strategy emphasizes resource integration and innovation, aiming to enhance competitiveness across the light commercial vehicle sector [7][11] - The company has launched a 1 billion yuan entrepreneurship fund to lower barriers for users, enhancing the overall value proposition [9][11] Global Expansion - SAIC Maxus has established a strong presence in international markets, with its electric light commercial vehicles leading in countries like Chile, Australia, and Turkey, and achieving significant sales in Europe [6][10] - The company aims to double its sales within five years, targeting 500,000 units annually and aspiring to become the leader in the domestic light commercial vehicle market [11][13] Product Innovation - The "Danna" series is highlighted for its versatility and cost-effectiveness, catering to various entrepreneurial needs and achieving high safety ratings [3][9] - The company continues to release high-quality new models to meet diverse market demands, reinforcing its commitment to user value [9][11]

在市场规模微增、新能源替代加速、消费需求升级及国际竞争加剧的行业背景下，中国商用车 市场正加速洗牌。2025年上半年，上汽大通MAXUS以"爆品驱动销量"，6月热销19,954 辆、同比激增31％。半年累计销量达107,467辆、同比增长11.2%，新能源车型同比增长 69%。跃进轻卡系列6月销量同比大增132.9%，上半年同比增长89.1%，以强劲增速领跑城 配物流市场；"创富神车"大拿成为商用车新能源转型的标杆爆品，进一步夯实上汽大通"中国 轻客第一品牌"的市场地位。 跃进轻卡在新能源化转型的道路上"一路跃进"。以"用户需求导向＋技术驱动创新"发展模 式，全面深化产业协同。跃进轻卡抢抓新能源赛道商机，构建规模化、高品质、更节能的电动 轻卡生态，实现6月销量翻番，同比大增125.2%，带动上半年同比增长63.1%，成为城配物 流市场黑马。 全品类协同增长，单日交付创新高。上半年，上汽大通在各个细分市场，展现强劲势头。4月 成为皮卡圈环比增长最快的品牌，5月成为轻客市场唯一同环比双增的品牌，6月，上汽大通 单日交付量与大拿单日交付量双双创新高，保持良好增长态势。"全球唯一10 万级混动 MPV"G50混动领衔 ...

撰 文 / 孟 为 当下，上汽商用车一方面面临着全球商用车需求持续释放，特别是新能源化、智能化产品高速增长 的市场机遇；另一方面也面临着行业深度洗牌的挑战，不仅看国际商用车巨头，如戴姆勒、沃尔沃 等加速电动化布局，特斯拉Semi等创新产品不断涌现，国内各大汽车集团也开始发力布局商用车， 逐渐在新能源赛道上强势崛起。 设 计 / shelly "以上汽大通为核心，重点打通旗下轻型商用车板块之间的融合，促进各方资源整合，完成整体 板块竞争力的重构，构建技术共享、全球先进的全新商用车发展战略。 " 4月23日，上汽商用车执管会主席、上汽大通总经理杨怀景在上海车展上发布了上汽集团的全新商 用车战略。 不久前的上汽之夜上，上汽集团提出在"懂车更懂你" 的战略框架下，以技术平权与生态共创为双 轮驱动，重构汽车产业价值逻辑，将用户需求深度融入产品全链路，实现从"功能堆砌"到"价值共 生"的跃迁。 在上汽挥出的组合拳中，上汽商用车是其中的一记。 打造一个以用户为中心，开放型的国际化科技生态商用车集团，是上汽商用车战略的新目标。 到2030年，上汽商用车设定了50万台的销量目标，力争重回行业第一阵营，并在轻商出口、轻客及 新能 ...