Workflow
Google Ad Manager
icon
Search documents
Google argues a forced sale of Ad Exchange is too risky
TechXplore· 2025-10-06 11:37
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: Unsplash/CC0 Public Domain Alphabet Inc.'s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its advertising exchange is too risky, technologically difficult and would disrupt the market. Over the past five days, witnesses testifying on Google's behalf said that a for ...
Google willing to share digital ad data with publishers to address monopoly, executive testifies
New York Post· 2025-09-30 22:08
Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.Glenn Berntson, an engineering director for Google Ad Manager, acknowledged the potential remedy during the second week of a high-stakes antitrust trial in Virginia federal court. He was called as a witness by Google’s defense lawyers.Providing “publishers with these detailed insights, I think, is a good idea,” ...
遭欧盟罚款30亿欧元后谷歌(GOOGL.US)将提交整改方案 但拒绝全面拆分广告技术业务
智通财经网· 2025-09-19 13:28
据悉,该方案最迟需在11月初提交。知情人士表示,方案中将避免完全出售谷歌广告管理平台(Google Ad Manager,包括AdX交易平台和DoubleClick for Publishers),并补充称提交期限仍可能有所推迟。 9月5日,欧盟委员会宣布对谷歌处以29.5亿欧元罚款,原因是该公司在广告技术市场中滥用主导地位, 损害竞争环境。欧盟方面表示,谷歌被指控在在线广告市场中滥用权力,通过优先推广自身服务,损害 了竞争对手、广告商和在线出版商的利益,从而损害了市场公平竞争环境。 智通财经APP获悉,据知情人士透露,在遭遇近30亿欧元(约合35亿美元)罚款后,谷歌(GOOGL.US)将 于欧盟设定的最后期限前提交对其广告技术业务进行调整的方案,但该方案不会包含欧盟及行业竞争对 手此前推动的全面拆分。 美国和欧洲竞争管理机构均认定,谷歌非法主导广告技术市场。尽管欧盟担心针对美国最大企业之一可 能引发美国前总统特朗普的不满,但在美国国内,对谷歌的诉讼仍在进行中。谷歌的外部律师称,美国 司法部要求更进一步,强制其出售广告交易平台AdX。该外部律师透露,司法部正寻求对AdX实施"完 全的技术分离与剥离"。 此前, ...
早报|商务部:中方决定同意与美方接触;默茨当选德国总理;斯凯奇宣布退市;墨迹天气tv版等15款APP被通报
虎嗅APP· 2025-05-07 00:13
Group 1 - 15 apps, including Moji Weather TV version, were reported for issues related to personal information collection and usage [2][3] - Specific problems include failure to provide personal information collection rules and not responding to user complaints in a timely manner [3][4] Group 2 - Shanghai Hongqiao Airport and Beijing Capital Airport launched a trial voluntary transfer service for flights between the two airports [5] - The service is available for specific flights operated by China Eastern Airlines and Air China, allowing passengers to change flights under certain conditions [5] Group 3 - During the May Day holiday, the Yangtze River Delta railway sent over 20 million passengers, with a daily average exceeding 4 million, marking a year-on-year increase of over 10% [6] - On May 1, a record 4.268 million passengers were sent in a single day [6] Group 4 - Google announced plans to appeal against a court ruling in the U.S. Department of Justice's advertising technology case [15][16] - The company disagrees with the court's decision regarding its Google Ad Manager tool [16] Group 5 - Skechers is set to be privatized in a deal worth approximately $9.4 billion, with shareholders given options for cash or a combination of cash and equity [21] - The transaction is expected to be completed in the third quarter of this year [21] Group 6 - Li Ning has officially signed a partnership with the Chinese Olympic Committee to provide sportswear for the 2025-2028 period [19] - The partnership includes support for multiple international sporting events, including the 2028 Los Angeles Olympics [19] Group 7 - A new logistics supply chain project in Xuchang, Henan, is expected to generate an annual output value of approximately 2.5 billion yuan [22][23] - The project is a collaboration between Pang Donglai and JD Logistics, with a total investment of 1.25 billion yuan [22]
DOJ seeks forced breakup of Google digital ad businesses to ‘terminate' monopolies
New York Post· 2025-05-06 19:43
Core Viewpoint - The U.S. Justice Department (DOJ) is advocating for Google to divest two of its digital advertising businesses, Ad Exchange (AdX) and DFP publisher ad server, following a federal judge's ruling that Google holds an illegal monopoly in the ad tech sector [1][2][4]. Group 1: DOJ's Proposals - The DOJ argues that Google should be required to sell off AdX and conduct a "phased divestiture" of its DFP publisher ad server to restore competition in the digital advertising market [1][2]. - The DOJ's filing emphasizes that these remedies are essential to terminate Google's monopolies and prevent future violations [3]. - A court-appointed official would supervise the divestiture process, allowing the DOJ to approve or reject potential buyers [3]. Group 2: Legal Proceedings and Implications - U.S. District Judge Leonie Brinkema has scheduled a trial for September 22 to discuss the remedies for Google's monopolistic practices [4]. - The DOJ indicated that a forced sale could take several years to finalize, highlighting the complexity of the divestiture process [4]. - Google's parent company, Alphabet, generated approximately $350 billion in revenue in fiscal 2024, with a significant portion derived from digital advertising, making any breakup potentially disruptive to its business [6]. Group 3: Google's Response - Google has expressed intentions to appeal the case, arguing that the DOJ's proposed remedies are excessively severe and may not be legally permissible [7]. - The company contends that a forced sale could undermine the tools that advertisers use to connect with publishers and effectively reach their audiences [11]. - Google has shown openness to behavioral remedies, such as sharing relevant ad data with competitors, while facing a separate potential breakup of its search business [14].
谷歌将对美国司法部广告技术案裁决提出上诉
news flash· 2025-05-06 13:38
Core Viewpoint - Google plans to appeal the ruling made by the U.S. court regarding the Department of Justice's case on advertising technology, specifically concerning the Google Ad Manager tool [1] Group 1 - Google expresses disagreement with the court's ruling in the DOJ advertising technology case [1] - The company will outline remedial measures in accordance with litigation procedures [1]
Alphabet (Google) Stock Investors Just Got More Bad News From a Federal Judge
The Motley Fool· 2025-04-19 07:48
Core Viewpoint - The Justice Department has filed multiple antitrust lawsuits against Google, alleging illegal monopolistic practices in both online search and ad tech software, with federal judges ruling against Google in both cases [1][3][6]. Group 1: Antitrust Lawsuits - In 2020, the Justice Department accused Google of operating an illegal monopoly in online search, claiming it entered into exclusionary agreements that restrict access to search engines [3][4]. - A federal judge ruled in August 2024 that Google engaged in illegal practices to maintain its monopoly in the internet search market, with proposed remedies including limiting Google's ability to pay for default search placements [4][5]. - In April 2025, another ruling found Google had an illegal monopoly in ad tech software, with allegations of anticompetitive conduct aimed at neutralizing competitors [6][8]. Group 2: Financial Implications - Despite the ongoing legal challenges, Wall Street estimates that Alphabet's earnings will grow at an annual rate of 12% through 2026, making its current valuation of 19 times earnings appear reasonable [10][11]. - Alphabet has consistently beaten consensus earnings estimates by 8% over the last six quarters, indicating strong financial performance despite legal uncertainties [11]. Group 3: Market Position and Risks - Google reportedly paid Apple $20 billion in 2022 to remain the default search engine in Safari, highlighting the financial stakes involved for both Google and its partners [3]. - Historical trends suggest that breakups resulting from antitrust lawsuits are unlikely, as seen in past cases like Microsoft in 2001 [10].
Google illegally monopolized online advertising markets, US judge rules
The Guardian· 2025-04-17 16:40
Core Viewpoint - A US district judge ruled that Google illegally dominated two markets in online advertising technology, which may lead to antitrust actions against the company, including potential divestitures of its advertising products [1][2]. Group 1: Legal Findings - The judge found Google liable for "willfully acquiring and maintaining monopoly power" in the markets for publisher ad servers and ad exchanges [2]. - The antitrust enforcers were unable to prove that Google held a monopoly in advertiser ad networks [2]. Group 2: Company's Response - Google plans to appeal the ruling, claiming it won half of the case and disagrees with the decision regarding its publisher tools [3]. - The company argues that publishers have multiple options and choose Google for its ad tech tools, which are described as simple, affordable, and effective [3]. Group 3: Potential Consequences - The ruling allows for a hearing to determine what actions Google must take to restore competition, potentially including the sale of parts of its business [3][4]. - Google faces the possibility of being ordered by two US courts to sell assets or alter its business practices, with another trial scheduled regarding the sale of its Chrome browser [5]. Group 4: Trial Insights - The trial revealed that Google employed classic monopoly tactics, such as eliminating competitors through acquisitions and locking customers into its products [6]. - Google's defense highlighted that the case focused on past practices and claimed that competition from other tech companies was overlooked [7].
Google operates illegal ad monopolies that ‘substantially harmed' customers, judge rules
New York Post· 2025-04-17 15:20
Core Viewpoint - A federal judge ruled that Google operates illegal monopolies in digital advertising technology, potentially leading to a breakup of its online business empire [1][3]. Group 1: Legal Findings - The ruling determined that Google violated the Sherman Act by dominating both the online publisher ad server market and the ad-exchange market [1]. - The judge noted that Google entrenched its monopoly power through anticompetitive practices, harming both competitors and consumers [2]. Group 2: Financial Impact - Following the ruling, shares of Google's parent company, Alphabet, fell by 1.2%, trading at $153.64 [2]. Group 3: Future Proceedings - The Justice Department is advocating for the forced sale of Google's digital advertising products, including Google Ad Manager, in the upcoming remedies phase [3]. - A second trial phase is set to begin to determine appropriate remedies for Google's monopoly [3][4].
Judge finds Google holds illegal online ad tech monopolies
CNBC· 2025-04-17 14:49
Core Points - Google has been found to illegally dominate two markets in online advertising technology according to a federal judge, which poses significant challenges for the company in an ongoing antitrust case [1][2] - The ruling may enable prosecutors to push for a breakup of Google's advertising products, specifically suggesting that Google should divest its Google Ad Manager, which encompasses the publisher ad server and ad exchange [2] - Google faces the potential of being ordered by two different U.S. courts to sell assets or alter its business practices, with a trial scheduled in April regarding the DOJ's request for Google to sell its Chrome browser [3] Group 1 - The ruling by U.S. District Judge Leonie Brinkema could lead to significant changes in Google's advertising operations [2] - The U.S. Department of Justice is advocating for the sale of key advertising assets to mitigate Google's market dominance [2] - Google has previously considered divesting its ad exchange to comply with European antitrust regulations [3] Group 2 - The company is preparing for potential legal outcomes that could reshape its business model in the advertising sector [3] - The ongoing antitrust scrutiny highlights the increasing regulatory pressures faced by major tech firms in the U.S. [1][3] - The situation underscores the broader implications for the online advertising industry as regulatory bodies seek to enforce competition [1][2]