Core Viewpoint - The automotive display market is experiencing high growth but is simultaneously facing a structural dilemma of low profitability, leading to a shift in competitive focus from mere scale expansion to differentiation strategies [4][13]. Market Growth Potential - The global automotive display system market is projected to grow from $23.83 billion in 2024 to $47.37 billion by 2029, with a compound annual growth rate (CAGR) of 14.7% [2]. - The total shipment of automotive display panels is expected to reach 232 million units in 2024, marking a year-on-year increase of 6.2% [2]. Competitive Landscape - The automotive display market is viewed as a "second growth curve" for the display industry, especially as traditional markets like mobile phones and TVs face saturation [3]. - Major display manufacturers are increasingly investing in automotive display capacity, leading to intensified price competition [4]. Structural Challenges - The automotive display market is characterized by "structural dividends and competitive excess," with many suppliers feeling the pressure from both automotive manufacturers and price wars [4][10]. - The shift towards direct partnerships between panel manufacturers and automakers is emerging, reducing reliance on traditional Tier 1 suppliers [10][11]. Differentiation Strategies - Building deep relationships with automakers and Tier 1 suppliers is crucial for success, as the automotive project cycle is long and complex [15]. - Companies must focus on diverse technological innovation capabilities to meet the stringent requirements of automotive-grade products [15][16]. Company Strategies - BOE is adopting a comprehensive strategy to become a "general contractor" for smart cockpits, leveraging its extensive technology portfolio [18]. - Tianma is focusing on high-resolution LTPS LCD technology, achieving over 30% year-on-year revenue growth in its automotive business [19]. - TCL Huaxing is rapidly increasing its market share through deep partnerships with key automotive players, achieving a 125% year-on-year growth in automotive display shipments [20]. Emerging Technologies - The rise of electric vehicles is driving demand for larger and more advanced screens, with HUD technology becoming increasingly common in mid-range vehicles [7]. - Companies like XGIMI are exploring projection technology as an alternative to traditional screens, aiming to address space and adaptability challenges [23].

Core Viewpoint - The IPO attempt of Zejing Electronics aims to alleviate financial pressure amid significant operational challenges, including continuous losses, high debt levels, and reliance on a limited number of major clients [1][2][4]. Financial Performance - Zejing Electronics reported revenues of 214 million yuan, 549 million yuan, and 578 million yuan for 2022-2024, with a compound annual growth rate of 64.3%. However, the company has accumulated losses of 577 million yuan over three years, indicating an inability to achieve profitability or positive cash flow in the short term [1][2]. - The company's total assets are 790 million yuan, with total liabilities reaching 1.7 billion yuan, resulting in a debt-to-asset ratio of 215.6%, significantly exceeding healthy industry levels [2]. Debt and Liquidity Risks - The company faces a liquidity crisis if the IPO fails, as it has a net current liability of nearly 1 billion yuan, primarily due to 1.36 billion yuan in redeemable preferred shares. If the company does not complete a qualified listing by the end of 2027, investors can demand redemption [2][4]. - In 2024, Zejing Electronics added 110 million yuan in bank loans, leading to a more than 40% increase in financial expenses year-on-year [2]. Customer Concentration - The revenue concentration among the top five clients remains high, accounting for 93%, 93.8%, and 80.9% of total revenue from 2022 to 2024, indicating a risk of revenue volatility if core client orders fluctuate [2]. - The sales growth rate of Zejing Electronics' HUD solutions dropped sharply from 156.5% to 5.28% in 2024, signaling potential growth fatigue [2]. Market Competition and Pricing Pressure - The average selling price of HUD products has been declining, with W-HUD prices falling from 971 yuan in 2022 to 837 yuan in 2024, and AR-HUD prices plummeting from 3,474 yuan to 1,165 yuan, a 66% drop, indicating intensified price competition [3]. - The AR-HUD market is dominated by major players like Huawei and Crystal Optoelectronics, which hold over 95% of the market share, posing challenges for Zejing Electronics to establish a significant presence [2][3]. Strategic Outlook - The company's IPO appears to be a self-rescue measure to address the pressure from redeemable preferred shares. Despite the promising outlook for the HUD sector, structural risks such as high debt, low profitability, and customer concentration, combined with industry pressures from technological iterations and price wars, may lead to cautious market valuations [4].