Core Insights - Huawei officially announced the launch of the Pura 80 series, with a press conference scheduled for June 11, 2025, at 14:30, generating significant interest in the high-end smartphone market [1] - According to Counterpoint Research, Huawei regained the top position among domestic brands in Q1 2025 with a market share of 19.4%, largely due to the strong performance of the Pura 70 series, which surpassed 10 million units in sales within a year [1][4] Group 1 - The Pura 80 series is expected to feature innovative imaging capabilities, including a new one-inch CMOS sensor and enhanced telephoto capabilities, marking a significant advancement in mobile imaging technology [4] - Huawei's continuous innovation in imaging has established it as a core competitive advantage, with past milestones including the introduction of dual-camera systems and the launch of its own imaging brand, XMAGE, in 2022 [4] - The upcoming Pura 80 series will be the first high-end flagship in the Pura line to run on HarmonyOS 5, offering consumers a comprehensive experience of the new operating system [5] Group 2 - The market is eagerly anticipating the June 11 launch event, with expectations that the Pura 80 series will reaffirm Huawei's position as a leader in mobile imaging technology [5]

丨证券研究报告丨 行业研究丨点评报告丨软件与服务 [Table_Title] 鸿蒙 PC 正式发布，关注鸿蒙投资机遇 报告要点 [Table_Summary] 5 月 19 日，华为 nova 14 系列及鸿蒙电脑新品发布会如期举行，搭载 HarmonyOS 5 操作系 统的鸿蒙 PC 正式发布。此次搭载完全自研的 HarmonyOS 5 操作系统的鸿蒙电脑正式发布， 或将代表着鸿蒙正式进入国产操作系统市场，在国产化替代加速的背景下，有望凭借其加速建 设的鸿蒙生态，逐步提升其市场份额，从而惠及相关产业链。建议关注 1）华为鸿蒙 PC 产业 链，2）开源鸿蒙操作系统开发厂商。 分析师及联系人 [Table_Author] 宗建树 SAC：S0490520030004 SFC：BUX668 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 事件评论 丨证券研究报告丨 2025-05-22 行业研究丨点评报告 [Table_Rank]投资评级 看好丨维持 软件与服务 cjzqdt11111 [Table_Title2] 鸿蒙 PC 正式发布，关注鸿蒙投资机遇 [Tabl ...

Core Viewpoint - The release of the HarmonyOS computer marks a significant breakthrough for domestic computer operating systems, potentially reshaping future computing paradigms and the underlying logic of the Internet of Things [1][2]. Group 1: Technological Breakthroughs - The HarmonyOS computer represents a self-controlled operating system from the kernel level, filling a technological gap in China's computer industry [2][3]. - The global personal computer operating system market is highly concentrated, with Windows holding a 71.06% market share, while HarmonyOS aims to establish itself as a third-tier global operating system [3]. - The HarmonyOS 5 operating system is a result of independent research and development, marking a key technological advancement for China's computer industry [3][4]. Group 2: Market Confidence and Policy Support - Market confidence in HarmonyOS computers is driven by technological breakthroughs, policy support, ecosystem collaboration, and financial resonance [2][4]. - Shenzhen's 2024 policy explicitly supports the development of HarmonyOS, enhancing market demand through various initiatives [3][4]. Group 3: Ecosystem Development - The Harmony ecosystem has surpassed 1 billion devices, with the addition of HarmonyOS computers completing a crucial part of the ecosystem [4]. - Huawei's computer shipments reached 4.3 million units in 2024, capturing an 11% market share, indicating strong market performance [4]. - The development of a domestic computer operating system is essential for information security and industry autonomy, contributing to a reliable digital ecosystem [4]. Group 4: Features and User Experience - HarmonyOS computers offer system-level AI capabilities, seamless cross-device collaboration, and robust security features, enhancing user experience [5][6]. - The AI capabilities allow users to control the computer using voice commands and automate tasks, such as online meeting reminders [5][6]. - The new security architecture of HarmonyOS computers has achieved international CC EAL6+ certification, ensuring data protection and application reliability [6][7]. Group 5: Challenges and Opportunities - Expanding the computer operating system ecosystem is more challenging than mobile ecosystems due to the need for specialized productivity software and peripheral support [8][9]. - HarmonyOS's "one development, multi-end deployment" capability simplifies the development process for ecosystem partners, facilitating the growth of applications across various fields [9][10]. - The integration of mobile applications into the desktop environment creates new market opportunities and enhances user interaction experiences [9][10]. Group 6: Future Prospects - The HarmonyOS computer is expected to change the current landscape of computer operating systems and provide a new foundation for the development of domestic software [9][11]. - Experts emphasize the importance of a rich software ecosystem for the success of an operating system, advocating for support in developing key industrial software [11].