Core Insights - The global attitude towards alcohol consumption is shifting, with a significant increase in the acceptance of non-alcoholic options during social events, particularly festive seasons [5][6][9] Group 1: Changing Attitudes - A new study indicates that 72% of people feel confident skipping alcohol without fear of judgment [5] - Over two-thirds (67%) believe it is outdated to ask why someone isn't drinking [6] - 81% agree that it is acceptable to decline alcohol at festive events without needing an explanation [6] Group 2: Social Dynamics - The fear of missing out is declining, with 86% comfortable choosing low or no-alcohol options at events [9] - 76% of respondents feel they do not need alcohol to feel included in social gatherings [9] - 90% would support a friend opting for low or no-alcohol drinks during festive seasons [9] Group 3: Generational Trends - Gen Z is leading the movement towards moderation, with 30% planning to alternate between alcoholic and non-alcoholic drinks [8] - The study shows a global trend, with 67% in Brazil and 44% in Japan feeling comfortable choosing non-alcoholic options [10] Group 4: Cultural Shifts - The question "why aren't you drinking?" is becoming irrelevant, with people now using humor to deflect such inquiries [11][12] - Nearly half (46%) associate the holiday season with drinking, but this perception is changing as more people embrace moderation [11] Group 5: Company Initiatives - Heineken® is actively promoting its non-alcoholic beer, Heineken® 0.0, as part of its commitment to social life and moderation [13] - The company emphasizes that choosing non-alcoholic options represents a choice rather than a loss [13]

Core Insights - Heineken® 0.0 has partnered with Playtomic to enhance its global presence in the rapidly growing sport of padel, focusing on social connections among players [1][9] - The partnership aims to create unique experiences for padel players, emphasizing the social aspect of the sport and the enjoyment of Heineken® products [5][6] Company Overview - Heineken® is recognized as the world's most international brewer, with a diverse portfolio of over 300 beer and cider brands, and a commitment to sustainability and innovation [10] - Playtomic is the leading platform for racket sports, with a presence in over 66 countries and a community of more than 4.7 million players [11] Partnership Details - The collaboration will introduce "Open Matches by Heineken® 0.0," designed to connect players who have not met before, enhancing the social experience of padel [3][9] - The launch event for this initiative will take place in December in Barcelona, featuring a pop-up padel court open to the public [4][9] Market Context - Padel is identified as the fastest-growing sport, with 73% of players citing socializing as a primary reason for participation, indicating a strong market potential for Heineken® 0.0's involvement [6]

Core Insights - Heineken® 0.0 has announced a global partnership with Premier Padel, becoming the Global Beer Partner for the leading professional padel tour, marking its entry into the rapidly growing sport of padel [1][6] Company Overview - Heineken® 0.0 aims to enhance quality socializing through its partnership with Premier Padel, aligning with the sport's vibrant social community and appeal to wellness seekers [2][6] - The brand is committed to creating engaging experiences that connect players and fans, emphasizing the importance of in-person interactions and balanced lifestyles [3][4] Industry Context - Premier Padel has seen significant growth, featuring 24 tournaments across 16 countries in 2025, including its first tournament in the US, and plans to expand into Asia in 2026 [3][7] - The sport has attracted over 600 players from 29 countries, highlighting its role as a platform for international growth and diversity [3][7]

Core Insights - Heineken 0.0 has announced a global partnership with Premier Padel, becoming the Global Beer Partner starting in 2026, aligning with the sport's growing popularity and social aspects [2][3][6] Company Overview - Heineken 0.0 aims to enhance quality socializing through its partnership with Premier Padel, which is recognized as the leading professional padel tour globally [2][9] - The brand's commitment to creating engaging social experiences is reflected in its strategy to connect with the padel community, which values social interaction [3][4] Industry Context - Padel is identified as the world's fastest-growing sport, with significant commercial and fan engagement opportunities, as evidenced by the 24 tournaments held across 16 countries in the 2025 season [6][9] - The sport's expansion includes plans to enter new markets, such as Asia, and has already attracted over 600 players from 29 countries in its competitions [6][9]

Growth Strategy - HEINEKEN aims for mid-single-digit net revenue organic growth, driven by a structural beer category volume growth of approximately 1%[325, 829, 831] - The company will focus on 17 key markets that are expected to drive around 90% of its growth[82, 177, 272, 483, 1067] - HEINEKEN intends to allocate over 80% of its marketing and selling expenses to its focus brands, including 5 global brands and 25 local power brands[294, 622, 827] Productivity and Efficiency - HEINEKEN plans to achieve gross savings of €400-500 million per year through productivity initiatives, leveraging global scale, skills, and digital acceleration[342, 845, 1114] - The company is investing over €1 billion in a Digital Backbone (DBB) to modernize legacy systems and enable AI-driven capabilities[352] - HEINEKEN aims to improve cash conversion to over 90% by optimizing working capital and capital expenditure[345, 979, 1001, 1141] Sustainability and Responsibility - HEINEKEN is committed to achieving net-zero carbon emissions in Scope 1 and 2 by 2030 and across the value chain by 2040[417, 1159] - The company aims to reduce water usage to less than 26 hectoliters per hectoliter (hl/hl) by 2030[415, 1160] - HEINEKEN is targeting 40% women in senior management positions by 2030[417, 1161] Financial Performance - The company is targeting organic growth in operating profit to be greater than or equal to organic growth in net revenue[427, 1114, 1168] - HEINEKEN intends to maintain a dividend payout ratio of 30-40% of net profit (beia)[1126] - The company has announced a €15 billion share buyback program[1134]

Strategy & Growth - HEINEKEN aims for mid-single-digit net revenue organic growth under EverGreen 2030[325, 829], driven by a structural beer category volume growth of approximately 1%[1052, 1075] - The company is focusing on 17 key markets that are expected to drive around 90% of its growth[821, 1067] - HEINEKEN plans to allocate over 80% of its marketing and selling expenses to focus brands[294, 827], while reducing invested brands by 25% by 2030[317, 827, 1072] - The company aims to achieve over 90% cash conversion[345, 1001, 1141] Productivity & Efficiency - HEINEKEN is targeting €400-500 million in gross savings per year through EverGreen 2030[342, 845, 1114], leveraging global scale, skills, and digital acceleration[342, 845, 1114] - The company has achieved over €3 billion in gross savings under EverGreen 2025[61, 80, 854, 1042], exceeding its initial target[61, 80, 854, 1042] - HEINEKEN is investing over €1 billion in a Digital Backbone[352], which is critical for modernizing legacy systems and enabling AI-driven capabilities[352] - The company plans to reduce its Amsterdam Head Office personnel base by 35%, resulting in €100 million in run-rate savings[372, 937] Sustainability & Responsibility - HEINEKEN aims to achieve Net Zero carbon emissions in Scope 1 & 2 by 2030[417, 1159] and across the value chain by 2040[417] - The company is targeting water usage of less than 2.6 hectoliters per hectoliter (hl/hl) by 2030[415, 1160] - HEINEKEN aims to increase the proportion of women in senior management to 40% by 2030[417, 1161]

Core Insights - Marc Busain, President of HEINEKEN Americas, will step down effective October 1, 2025, to become CEO of LIPTON Teas and Infusions [1] - Busain has had a successful 30-year career at HEINEKEN, with the last 10 years as President of the Americas, where he significantly contributed to the company's growth [2][3] Company Performance - Under Busain's leadership, the Americas region doubled its revenue, operating profit, and net profit over the past decade [3] - Key markets such as Mexico and Brazil became major profit contributors, with Brazil emerging as the largest market for Heineken® and Amstel [3] Strategic Contributions - Busain played a crucial role in the acquisition and integration of Brazil Kirin, enhancing HEINEKEN's market position in Brazil [3] - He led transformations in supply chain efficiency, revenue management, and the implementation of AI-driven sales tools [3] - Premiumisation and the expansion of Heineken® 0.0 were significant growth strategies during his tenure [3] Leadership and Culture - HEINEKEN's Chairman expressed gratitude for Busain's contributions, highlighting his commitment to building strong teams and mentoring future leaders [4] - Busain cultivated a winning culture in the Americas, emphasizing trust and empowerment [4]

Core Insights - HEINEKEN inaugurated the Dr. H.P. Heineken Centre, a new €45 million Global Research and Development Centre in Zoeterwoude, Netherlands, aimed at enhancing brewing techniques and developing new beverages [1][7][11] - The Centre will focus on innovation in response to changing consumer preferences, including new flavors, natural ingredients, and low- or no-alcohol options [2][5] - The facility is strategically located near leading universities, fostering collaboration in sustainable brewing and fermentation science [6][8] Investment and Infrastructure - The Centre spans 8,800 m² and is designed to support HEINEKEN's global R&D network, which includes hubs in Mexico, South Africa, and Vietnam [11] - It will house around 100 employees from 12 nationalities, focusing on brewing innovation, flavor research, and sustainability [11] - The building meets BENG standards with an A++++ energy label, emphasizing HEINEKEN's commitment to sustainability [11] Strategic Goals - The Centre is part of HEINEKEN's EverGreen Strategy, aimed at innovating faster and smarter while reducing environmental impact [5] - It aims to connect HEINEKEN's brewing legacy with modern science, ensuring the development of products that resonate with future drinking cultures [5][7] - The investment reinforces the Netherlands' position in the global food technology sector and contributes to the knowledge economy through partnerships with universities [8]

Core Insights - Heineken Holding N.V. reported its first quarter performance for 2025, indicating that results were as anticipated and the full-year outlook remains unchanged [2][10] Financial Performance - Revenue for the first quarter was €7.8 billion, with net revenue (beia) showing an organic increase of 0.9% and net revenue (beia) per hectolitre up by 3.3% [4][10] - Total consolidated volume decreased by 2.4%, while the price-mix on a constant geographic basis increased by 4.1% due to pricing strategies to counter inflation and premiumisation [4][10] - Currency translation negatively impacted net revenue (beia) by €345 million, primarily due to the strengthening of the Euro against currencies like the Mexican Peso and Brazilian Real [5][10] Volume and Market Share - Beer volume decreased organically by 2.1%, attributed to calendar timing effects, including a later Easter and the earlier timing of Tết [8][10] - Despite the overall volume decline, Heineken is gaining or holding market share in more than half of its markets year-to-date [8] Premium Segment Performance - Premium beer volume increased organically by 1.8%, outperforming the total beer portfolio, with significant growth in markets such as Vietnam, India, and Nigeria [11][12] - Heineken® brand volume grew by 4.6%, with double-digit growth in 25 markets, including Vietnam and China [12][13] Outlook and Strategic Initiatives - The company anticipates ongoing macroeconomic volatility, including global inflationary pressures and currency devaluations, but maintains its full-year expectations of 4% to 8% organic growth in operating profit (beia) [14][16] - Heineken is focusing on capital allocation and productivity initiatives to navigate the fluctuating environment while continuing to invest in growth opportunities [15][16] Share Buyback Program - Heineken has initiated a two-year share buyback program for a total of €750 million, with the first tranche of €375 million expected to be completed by January 2026 [17][18]