中国一汽11月销量出炉，30.6万辆的整车销售成绩由8.5万辆自主品牌、22万辆合资品牌构成，1-11月累计销量299.5万辆，同比增长4.8%。 这样的成绩高情商叫稳中向好，低情商则是不温不火，尤其是在东风、长安、上汽等"国家队"友商的自主新能源品牌都开始打开局面，屡创销量新高的背 景之下。 回看邱现东履新中国一汽董事长这两年，2023年接手时，这家央企车企的年销量为337.3万辆，一年后不升反降，2024全年整车累计销量320万辆。 再到今年，一汽1-11月累计销售299.5万辆新车，12月销量需要环比提升30%至约40万辆，年销量才可以回到两年前约340万辆的水平。 假如新董事长想要在任职的第三年（2026年）交出一份更抢眼的成绩单，一汽需要变化，在这个节点上，"买买买"成了一个选项。 1 论近期汽车行业中投资动作最多的车企，一汽是有力候选。 11月21日，前身是大疆车载的辅助驾驶方案供应商卓驭科技宣布，获得来自中国一汽超36亿元人民币的战略投资。按邱现东的说法，这次战略投资将进一 步增强中国一汽在智能驾驶领域的技术竞争力。 约一周时间后，零跑汽车创始人、董事长兼CEO朱江明在新车发布会后向媒体透露，零 ...

Group 1: Sales Performance - In the first half of the year, FAW-Volkswagen achieved a total sales volume of 436,100 vehicles, representing a year-on-year increase of 3.5% [1] - The Volkswagen brand alone saw a June sales figure of 87,048 vehicles, up 12.5% year-on-year [1] - The fuel vehicle market share for FAW-Volkswagen's Volkswagen brand reached 7.6%, an increase of 0.7 percentage points year-on-year [4] Group 2: Product Strategy - FAW-Volkswagen plans to launch 10 new models targeting Chinese consumers starting in 2026, including 5 pure electric models and 2 plug-in hybrids [6] - The ID. AURA concept car, showcased at the 2025 Shanghai Auto Show, features a new electronic architecture for seamless integration with AI and smart driving systems [6] - The introduction of the "three-step" intelligent driving roadmap aims to enhance fuel vehicle capabilities with advanced driving features [8] Group 3: Marketing and User Engagement - FAW-Volkswagen has shifted to a customer-centric marketing model, transitioning from traditional sales management to a more integrated approach [11] - The company launched initiatives like "Craftsmanship Service" and "Heartfelt Journey 2.0" to enhance customer rights and improve service quality [13] - A comprehensive service supervision system has been established to ensure high service standards and customer satisfaction [13] Group 4: Channel Expansion - In the first five months of the year, FAW-Volkswagen recruited over 70 new dealerships, with a total of 900 dealerships now operational [14] - The brand has introduced a "lightweight" channel model to reduce costs for both the brand and dealers while expanding its market presence [16] - The new store opening process has been streamlined, allowing for rapid establishment of new dealerships, with some opening in as little as 36 days [16] Group 5: Future Outlook - The company emphasizes the importance of maintaining strategic focus and agile marketing capabilities to achieve high-quality growth by 2025 [17] - FAW-Volkswagen is committed to navigating the competitive landscape and industry transformation effectively [17]