具体来看，今年上半年，一汽丰田销售新车37.78万辆，同比增长16%；一汽-大众销售新车43.61万辆， 同比增长3.5%；上汽大众上半年终端累计销售52.3万辆，同比增长2.3%；上汽通用累计销售24.51万 辆，同比增长8.64%；广汽丰田累计销量36.42万辆，实现同比正增长。 近期，各大车企陆续公布上半年销量成绩，令人意想不到的是，主流合资车企销量普遍增长，呈现出强 劲的回暖态势。其中，一汽丰田、一汽-大众、上汽大众、上汽通用、广汽丰田等头部企业均实现同比 增长，最高增幅达16%。 销量回暖背后，是合资车企"油电并进"战略成效初显：一方面，其通过"油电同智"策略对燃油车进行智 能化升级，稳固了核心基盘；另一方面，不少合资品牌加速向"研发2.0"转型，通过决策本土化、供应 链本土化，快速推出具有竞争力的电动化产品。同时，"一口价"营销策略的全面铺开，以价格透明化与 大幅优惠重塑消费体验，也成为拉动合资车企销量的重要推手。 "油电同智"守住燃油车基盘 通过"油电同智"策略对燃油车进行智能化升级，主流合资车企较好地稳住了燃油车基盘；而全新电动化 产品的加快推出，又扭转了其在新能源市场的弱势地位。 长期以来， ...

Core Viewpoint - FAW-Volkswagen has demonstrated strong sales performance in June, with a total vehicle sales of 160,110 units, marking a year-on-year increase of 15.1%, indicating a recovery in the fuel vehicle market and a solid competitive position in the industry [1][14]. Sales Performance - In June, the Volkswagen brand delivered 87,048 units, a significant year-on-year increase of 12.5%, leading the joint venture segment and contributing to the recovery of the fuel vehicle market [1]. - Audi brand sales reached 61,010 units, reflecting a year-on-year growth of 15.7%, while the Jetta brand saw a remarkable increase of 33.4% with 12,052 units sold [1]. Product Strategy - FAW-Volkswagen has launched several new models to strengthen its competitive edge, including the all-new Tayron L, which features innovations in intelligent driving, safety, and design, catering to customer demands for both driving pleasure and comfort [3]. - The Audi Q6 Le-tron, introduced in May, is a flagship model based on the PPE luxury electric platform, showcasing advanced technology for high-net-worth customers [3]. - The Jetta VA7, launched earlier in the year, addresses family customers' needs for safety, space, and cost-effectiveness [3]. Strategic Initiatives - The company is advancing its "oil-electric hybrid coexistence" strategy, focusing on a multi-technology approach that includes fuel, hybrid, and pure electric vehicles to meet diverse customer needs [5]. - A new CMP platform concept car, ID.AURA, was unveiled, designed specifically for the Chinese market, enhancing personalized and efficient electric mobility experiences [5][13]. Customer Service Enhancements - FAW-Volkswagen is focusing on service differentiation amidst intense competition, launching a marketing transformation to enhance customer experience throughout their lifecycle [6][8]. - The company has expanded its sales service network, aiming to exceed 1,000 dealerships by the end of the year, ensuring broader market coverage [8]. - Audi has introduced "卓·悦服务Plus" to upgrade customer experience, while Volkswagen has revamped its service brand to include comprehensive customer rights and benefits [8]. Employee Engagement - FAW-Volkswagen has been recognized as a "China Outstanding Employer" for the 16th consecutive time, emphasizing the importance of employee satisfaction as a foundation for customer satisfaction [10]. Future Outlook - The company is set to introduce 11 new models tailored for the Chinese market starting in 2026, with a goal of launching over 20 new models by 2030 under its hybrid strategy [13]. - FAW-Volkswagen is collaborating with the China Automotive Technology and Research Center to enhance safety standards and promote high-quality development in the automotive industry [13][14].

如果说年初还有人对中国一汽党委常委、副总经理兼一汽-大众党委书记、总经理陈彬口中的"突破2025"表示存疑，那在6个月后，面对大众、奥迪、捷 达三大品牌共计15.1%的销量同比增幅，质疑声可以散去了。这其中，销量主力大众品牌的成绩单很是亮眼：6月整车销量87048辆，同比增长12.5%；1-6 月，累计销量43.61万辆，同比增长3.5%，实现多月销量同比增长。支撑其跑赢大盘的，正是一汽-大众大众品牌在战略、服务、营销、渠道上的全维突破。 聚焦智能化转型，2025上海车展期间，大众品牌全球首款CMP平台概念车ID. AURA亮相，其搭载全新的CEA电子电气架构，能够实现与人工智能座 舱、智能驾驶辅助系统等多种技术无缝融合。另外，一汽-大众全面自研了舒感智域座舱，可实现与PAD、手机等设备的毫秒级互联。在辅助驾驶上，一汽- 大众与大疆车载深度共创的IQ.Pilot辅助驾驶系统集成9个摄像头、5个雷达和12个超声波传感器，自适应巡航、智能障碍避让、拨杆变道以及自动泊车等功 能。 油电并举 存量、增量两不误 大象转身之痛、巨轮转向之难，近几年传统车企早已深有体会。究竟要All in新能源，还是要守好燃油车？这一艰难 ...

今年以来，包括通用汽车、梅赛德斯-奔驰、Stellantis、马自达、斯巴鲁、丰田等多家跨国车企相继暂 缓全面电动化战略，转而继续投资内燃机技术研发。不少中国自主车企也同样采用了这种"双路径"的发 展策略，如长城汽车（601633）在2025上海车展上发布了"泛内燃机战略"，一方面布局Hi4智能四驱电 混技术，另一方面推出4.0T V8发动机，持续深耕传统动力领域。 在新能源车渗透率持续攀升的趋势下，燃油车市场却迎来阶段性回暖。 根据中国汽车工业协会的最新数据，在告别4月同、环比双下滑后，5月燃油乘用车市场出现回暖。数据 显示，今年5月，传统燃料（包括汽柴油、天然气、甲醇等）乘用车国内销量为85.4万辆，环比增长 2.2%。与此同时，新能源乘用车5月销量为109.5万辆，占乘用车国内销量比例为54.7%。这一市场表 现，实际上反映了中国汽车消费市场的多元化和区域差异性。 根据J.D.Power调研显示，西北地区燃油车保有量占比高达68%，而混动车型在三四线城市的销量增速连 续18个月超纯电车型20个百分点，这种区域差异反映出能源转型的梯度性特征。另据中国汽车流通协会 调研显示，不同消费群体对燃油车仍保持较高偏 ...

Core Viewpoint - The emergence of "zero-kilometer used cars" in the Chinese automotive market is a response to inventory pressure and sales targets faced by manufacturers and dealers, leading to significant price reductions in the second-hand car market [2][3][24]. Group 1: Definition and Characteristics - "Zero-kilometer used cars" refer to vehicles that have completed registration but have extremely low mileage, often less than 100 kilometers, making them almost new [2][21]. - These vehicles are typically sold by manufacturers directly to used car dealerships, which then resell them to consumers [6][12]. Group 2: Market Dynamics - The current market for "zero-kilometer used cars" is driven by a price war and an imbalance in supply and demand, with these cars serving as a "release valve" for manufacturers and dealers to manage excess inventory [3][24]. - The sales volume of "zero-kilometer used cars" is estimated to account for 5%-10% of the total used car market, translating to approximately 1-2 million units based on projected total used car transactions in 2024 [21][24]. Group 3: Sources and Distribution - The sources of "zero-kilometer used cars" include excess inventory from 4S dealerships, vehicles from rental companies, and those produced to exploit subsidy loopholes [14][15]. - Many used car dealers find it challenging to access these vehicles directly from manufacturers, often relying on established relationships or group purchases to acquire them [15][16]. Group 4: Market Impact - The rise of "zero-kilometer used cars" is expected to intensify competition in the used car market, particularly affecting the sales of "quasi-new cars" [27][28]. - The phenomenon may lead to a decline in the perceived value of traditional used cars, as consumers may prefer the nearly new condition of "zero-kilometer used cars" at similar price points [28][29]. Group 5: Regulatory Considerations - Experts suggest that the lack of regulatory measures for "zero-kilometer used cars" could lead to potential market manipulation, and there are calls for improved oversight from government bodies [32][33]. - Recent discussions among industry stakeholders, including the Ministry of Commerce, aim to address the implications of "zero-kilometer used cars" on the market [33].

五月店里共买了50+台，其中皓影18台，我卖了其中的3台，卖这车难度不小，但是提成不高，只有300元，分期置换再多300。 现在仓库里还有10台现车，全是星空蓝1.5T豪华版，其他颜色和配置很少卖。 谁在看这个车？买车用户都是什么样的？ 大家好，我是广汽本田的销售顾问，店里现在能卖的车是越来越少，除了雅阁就只有皓影了，今天就看看皓影的情况怎么样 。 销量如何?卖的最多的是什么配置和颜色？ 当地一共两家同品牌店，上个月每天进店客户5-6组，周末差不多10组左右，10个客户里有3个是来看皓影的。 客户的需求全是家用代步，有很多是要接送孩子的，喜欢空间大一点，底盘高一点的车。职业上看，工薪阶层和小生意老板最多，大多都是40岁 以上的男性。 所以，后排的乘坐感受是很多用户最看中的。 上个月有个客户刘先生，是一家乡镇企业的小领导，手上有台老朗逸想要换掉。身边朋友同事都买了国产新能源，厂子里也有充电桩，本来把目 标放在电车这一块，但据他说老婆孩子都是晕车体质，借同事的车开了一天，老婆觉得有点晕，再加上自己每天通勤就5公里，最大用途就是晚上 接高中的女儿下晚自习，所以也不太担心油费的事。 最后能选择皓影，也是误打误撞，本来 ...

大家好，我是别克的顾问，作为别克中型SUV的销量担当，昂科威Plus在市场中表现如何？今天跟大家一起来看看。 销量如何?卖得最多的是什么配置和颜色？ 本地有3家同品牌店，目前日均进店量有8个，相比去年这个时间段锐减了一半。其中50%是来看昂科威Plus的。 厂家内训里主要提到的是探岳、途观L，以合资车为主。实际接待中，各种块头差不多的车都有，其中红旗HS5、吉利星越能占到50%。 谁在看这个车？买车用户都是什么样的？ 看这款车的，很多是在外务工人群，能占到一半。有个有意思的点，这些人里有一半是在纺织厂上班的。 客户张先生在纺织厂工作有五六年了，老婆在家带孩子，如今孩子马上要升初中。自己在外打拼这么些年，每个月工资能达到15K上下，也有些积蓄，苦谁不能苦 老婆孩子，决定在孩子小学毕业前给他们买辆车。 他自己在网上关注这车有一年了，去年底就来看过，五一又看了一次，期间还一直问我优惠，就想等个最底价，最近老婆的驾照下来了，也实在等不下去了。说来 挺巧，他亲戚和身边的工友有七八个都开着别克，正所谓我们销售说一千道一万，不如身边人的影响。最后媳妇点头，当天就把车提走了。 对比最多的是哪款车型？选择或者放弃它的原因是什么 ...

4.【一汽-大众探岳家族第100万辆整车在津下线】 6月5日 ，一汽-大众探岳家族第100万辆整车在 位于天津经开区的一汽-大众汽车有限公司天津分公司（以下简称一汽-大众天津分公司）下线。目 前，一汽-大众天津分公司已顺利完成全新车型项目改造，正紧锣密鼓为焊装线体首车产出做准备。 新技术引进、新工艺导入、新产品迭代，一汽-大众汽车有限公司2024年总投资23亿元导入的3款新 车型中，预计明年就将有"奥迪"及"大众"的两款新车型在津实现量产。（央广网） 更多汽车出行资讯 …… 1.【股东读长文批比亚迪存在营销等短板，王传福：确实存在不足，会改进】 6月6日上午，比亚迪 2024年度股东大会上，一名股东在提问时读长文批比亚迪存在产品营销等方面的短板，对此，比亚 迪董事长王传福表示，确实随着公司的快速发展，公司在产品营销等方面存在不足，公司也会改 进，"我们也能感受到股东对我们的恨铁不成钢，希望这位股东能将文章发给公司看下，我们回去仔 细研究，有则改之，无则加勉"。（澎湃新闻） 2.【雷军官宣小米汽车高阶驾驶培训课开课：SU7实车训练、演练打滑失控等场景】6月6日，小米 CEO雷军宣布，小米汽车精英驾驶高阶驾驶培训 ...

6月5日，一汽-大众探岳家族第100万辆整车下线仪式在天津分公司举行。自2018年家族首款车型上市以来，一汽-大众探岳家族持续书写属于自己 的"岳"级传奇，上市不足一年销量破10万辆，2019年首夺合资SUV销冠并跻身"月销两万辆俱乐部"。过去7年，经准把脉市场需求，商品矩阵迭代扩容，使 得探岳家族始终在激烈的市场竞争中保持强大竞争力，实现了从0到100万辆的跨越。 2018年10月，探岳作为一汽-大众首款高端中型SUV正式上市。凭借德系工艺与精准市场定位，仅用2个月销量便突破1万辆，上市不足一年累计销量突 破10万辆。这一速度远超同级竞品，展现出强大的市场号召力。 2019年9月，探岳以21,334辆的销量成绩超越途观L，首次登顶合资SUV销量冠军。这一突破打破了途观L长期垄断的局面，标志着探岳正式跻身主流合 资SUV头部阵营。同月，探岳正式跻身"两万辆俱乐部"，此后，探岳长期稳居这一梯队，最高月销量2.7万辆，成为当时最年轻的销冠。 2020年，探岳全年销量达17.94万辆，夺得中型SUV年度销量冠军，稳居高端中型SUV市场第一梯队。 在100万辆整车下线仪式上，同步推出了多重选装方案，涵盖探岳众享款33 ...

Core Insights - The 2025 24th Qingdao International Auto Show successfully concluded with 390,000 attendees, over 12,500 orders, and a transaction volume exceeding 2.2 billion yuan, showcasing significant consumer engagement and sales potential [1][7] Group 1: Event Overview - The auto show featured over 90 global automotive brands and nearly 1,000 vehicle models, with more than 60% of the exhibition dedicated to new energy vehicles [2] - The event utilized a total exhibition area of 60,000 square meters, including five indoor halls and outdoor spaces, highlighting the scale and significance of the show [2] - The show was organized by "Jialubo," which has been hosting the event since 2002, making it the largest and most influential auto exhibition in Shandong Province [3] Group 2: Consumer Engagement and Sales - The event saw a significant boost in automotive consumption, with policies like vehicle trade-in leading to approximately 5.213 billion yuan in sales and 35,700 vehicles traded in [4] - The exhibition's success was attributed to favorable policies, including purchase subsidies of up to 20,000 yuan, which stimulated consumer demand [4] - The auto show maintained a strong brand presence, with major companies like BYD, Great Wall Motors, and Changan showcasing their latest models and innovations [2][4] Group 3: Industry Trends and Innovations - The integration of smart technology and electric vehicles is reshaping the automotive landscape, with companies showcasing advanced features such as intelligent humanoid robots and robotic dogs at the event [3][6] - China leads the global electric vehicle market with a 45.5% share, reflecting the country's resilience and innovation in the automotive sector [6] - The event highlighted the ongoing transformation in consumer behavior and industry dynamics, driven by the convergence of new energy and smart technologies [6]