Core Insights - Anta Sports (02020) is expected to gradually reflect the results of its online and offline reforms, with a strong performance from its multi-brand matrix including FILA and outdoor brands [1] - The company maintains a "Buy" rating from Zheshang Securities, highlighting the vitality of its multi-brand strategy [1] Group 1: Anta Brand Performance - Anta's Q3 revenue growth is in the low single digits, showing slight acceleration compared to Q2, with online growth in the high single digits [1] - Offline discounts are at 71%, year-on-year stable, while online discounts are at 50%, slightly deepening [1] - Inventory turnover ratio has slightly exceeded 5X due to increased stocking for Double Eleven [1] Group 2: FILA Brand Performance - FILA's Q3 revenue growth is in the low single digits, with a slight deceleration compared to previous quarters, attributed to the delayed sales of autumn apparel due to higher temperatures in September [1] - Offline discounts are at 74%, while online discounts are at 58%, remaining stable on a month-on-month basis but slightly deepening year-on-year [1] - The inventory turnover ratio has increased to 6X due to Double Eleven preparations, with expectations to return to 5-6X by year-end [1] Group 3: Outdoor and Other Brands - The outdoor brand matrix continues to perform strongly, with Descente brand revenue growing by 30% in Q3 and KOLON brand revenue increasing by 70%, both maintaining a healthy discount of 90% [2] - Maia Active, a women's sports brand, saw a revenue increase of 45% in Q3, enhancing its brand influence and channel layout [2] - The global business of Wolf Claw has been consolidated since June, with an active brand revitalization strategy being developed [2]

Core Insights - The report from Zheshang Securities expresses optimism about Anta Sports' (02020) ongoing online and offline reforms, as well as the strong performance of its FILA and outdoor brand matrix, maintaining a "buy" rating for the stock [1] Group 1: Anta Sports Performance - Anta's Q3 revenue growth is in the low single digits, showing slight acceleration compared to Q2, with online growth in the high single digits [1] - Offline discounts are at 71%, remaining stable year-on-year, while online discounts have deepened to 50% [1] - The inventory-to-sales ratio has slightly exceeded 5X due to increased stocking for the Double Eleven shopping festival [1] - Adjustments in the e-commerce organizational structure are ongoing, focusing on inventory management and enhancing content on social media platforms like Douyin [1] - New store formats such as Champion, SV, and Palace are performing well, and the Super Anta store format is being actively refined [1] Group 2: FILA and Other Brands - FILA's Q3 revenue growth is in the low single digits, with a slight deceleration compared to previous months, attributed to delayed sales of autumn apparel due to higher temperatures in September [1] - Offline discounts for FILA are at 74%, while online discounts are stable at 58%, with the inventory-to-sales ratio increasing to 6X due to Double Eleven preparations, expected to return to 5-6X by year-end [1] - FILA held a strategic launch event in Q3, announcing Yun Chaoke as the brand ambassador and collaborating with Beijing Sport University and Beijing Institute of Fashion Technology to create a closed-loop ecosystem [1] - FILA is also the exclusive sports footwear and apparel sponsor for the China Open Tennis Tournament [1] Group 3: Outdoor Brands Performance - The outdoor brand matrix continues to thrive, with Descente achieving a 30% revenue growth in Q3, and KOLON seeing a 70% increase, both maintaining a healthy discount rate of 90% [2] - Maia Active, a women's sports brand, reported a 45% revenue growth in Q3, enhancing its brand influence and channel layout [2] - The global business of Wolf Claw has been consolidated since June, with an active brand revitalization strategy being developed [2]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company's Q2 2025 operational data shows that the main brand achieved low single-digit growth, while FILA and other brands recorded mid to high single-digit growth [2][3] - The report anticipates high single-digit growth for the main brand and mid single-digit growth for FILA in 2025, with KOLON and DESCENTE expected to grow by 30% [4] - The report highlights the potential for KOLON and DESCENTE to enhance their market share and product competitiveness due to favorable outdoor market conditions [4] Summary by Sections Event Overview - In Q2 2025, the main brand, FILA, and other brands recorded low single-digit, mid single-digit, and 50-55% growth respectively [2] - For H1 2025, retail sales for Anta, FILA, and other brands showed mid single-digit, high single-digit, and 60-65% growth year-on-year [2] Analysis and Judgment - The main brand's growth in Q2 2025 slowed compared to Q1 2025 and Q2 2024, attributed to a slowdown in both online and offline sales [3] - FILA's growth in Q2 2025 was driven by improvements in children's and trendy brands, although it showed a slight slowdown compared to Q1 2025 [3] - Other brands like DESCENTE, KOLON, and MAIA experienced 50-55% growth in Q2 2025, which is a decrease from Q1 2025 but an improvement from Q2 2024 [3] Investment Recommendations - The report projects revenue forecasts of 770 billion, 859 billion, and 960 billion for 2025, 2026, and 2027 respectively, with net profit estimates of 138.74 billion, 159.07 billion, and 178.76 billion for the same years [4] - The report maintains EPS forecasts of 4.94, 5.67, and 6.37 for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 17, 15, and 13 [4]