作为工业很发达的直辖市重庆，新一届党政领导班子为什么要把重庆小面作为引爆重庆新一轮产业发展 的超级引擎？重庆市长胡衡华和副市长郑向东等亲自见证签约、座谈研讨和专题交流，锦坤品牌联合中 国民贸、中国城乡、江南大学和重庆市政府签约合作联手打造重庆小面千亿IP品牌万亿产业平台，中央 电视台和重庆新闻联播重磅报道。 为什么利川通过"我靠重庆、凉城利川"火了一段时间后，又不火了？因为没有产业，最终还是要选择通 过"利川茶"来带动地方城市产业兴旺，从几千万做到百亿级产业，"利川红"也由此成为最好待客茶和国 宴红茶的代名词。 当年小龙虾的三大盛产地九江、潜江、盱眙都打龙虾品牌，反而区域和产业优势最弱的盱眙火起来了， 并已成为小龙虾代名词并成为仅次于沙县小吃的全国最火城市名片和产业高地。 …… 这三个鲜活的区域和产业的个案的背后，折射出的是企业和品牌背后的不同的发展逻辑。 一条线是品牌的消费线，是要把文旅农食打通，更重要是要把其背后的增长逻辑把文旅农食餐零科彻底 贯穿起来实现从顶层设计到底层运营的全线全链全产的一体化。 | 品牌的产业线逻辑(锦坤产城园企相关部分代表品牌) | | --- | | 1、产:上海东方美谷:卡位南 ...

Group 1: Anta Sports Acquisition of Puma - Anta Sports has signed an agreement to acquire 29.06% of Puma's shares, totaling €1.5055 billion (approximately ¥12.2776 billion), making it the largest shareholder of Puma [1][16][19] - The acquisition aims to collaborate with the Puma team to reshape the brand strategy, enhance its value, and fully unlock Puma's growth potential [2][17][19] - Anta believes that Puma has strong brand value and genetic traits that are rare and cannot be measured solely by short-term profitability or current acquisition prices [2][17] Group 2: Market Potential and Strategic Support - The Chinese market is one of the largest sports goods markets globally, yet Puma's revenue from China accounts for less than 7%, indicating significant development potential [2][17] - Anta's insights into Chinese consumers and its comprehensive operational capabilities are expected to provide strong strategic support for Puma's growth in China, aiming for growth above the industry average [2][17] - Anta has demonstrated strong organizational capabilities over the past decade, successfully growing brands like FILA and Salomon from obscurity to billion-dollar brands [2][17] Group 3: Operational Independence and Collaboration - Despite becoming the largest shareholder, Anta is not a controlling shareholder and recognizes the importance of maintaining operational independence while fostering deep collaboration with Puma [3][18] - The success of the partnership relies on building deep trust and forming a strong alliance, with Anta planning to appoint suitable representatives to work alongside Puma's management team [3][18] Group 4: Financial Performance and Growth Outlook - Anta's acquisition is expected to enhance its financial performance, with a focus on leveraging its strengths to support Puma's recovery and growth in the Chinese market [2][17] - The company has a clear understanding of the operational challenges ahead and has developed internal plans to address Puma's current losses and product line issues [2][17]

安踏全球布局再添一员！ 安踏收购彪马29.06%股权 行业专家指出，此次入股对安踏品牌矩阵形成结构性补位。要客研究院院长周婷表示，彪马的加入强化 了安踏在时尚运动领域的全球竞争力，拓宽客群与产品线以突破增长天花板。晶捷互动创始人陈晶晶则 认为，相较于斐乐的高端时尚、亚玛芬的专业户外，彪马补齐了全球大众运动品牌的短板，让安踏集团 的品牌金字塔更完整。叠加2026年美加墨世界杯的营销窗口，彪马有望复制FILA、始祖鸟的复兴路 径。 从2009年接手FILA大中华区业务起步，安踏用17年时间通过11起重大并购构建起千亿体育帝国。 并购国际品牌战略 "收购彪马的股权成为最大股东，是安踏集团深入推进'单聚焦、多品牌、全球化'发展战略的重要里程 碑。"安踏集团董事局主席丁世忠表示，这将有助于进一步推动安踏集团的全球化进程，促进包括中国 在内的全球体育产业繁荣。 谈到此次交易的战略考量，丁世忠强调："安踏一直看重彪马这一品牌所蕴含的长期价值和潜力。好的 品牌基因与价值沉淀可遇不可求，我们相信彪马过去几个月的股价并未充分反映其品牌所蕴含的长期价 值。" 事实上，近年来，以大众路线起家的安踏品牌，从2009年开始持续在国际上收 ...

Company Dynamics - Anta Sports announced the acquisition of a 29.06% stake in Puma SE for €35 per share, totaling approximately €1.506 billion (around RMB 12.278 billion), fully funded by cash reserves [1] - Upon completion of the transaction, Anta Sports will become the largest shareholder of Puma, which is considered strategically significant [1] Comments - The transaction price is deemed reasonable when considering the long-term brand value, with Puma's projected revenue, net profit, and total assets for 2024 estimated at €8.82 billion, €340 million, and €7.14 billion respectively [1] - Anta Sports stated that the acquisition price represents 0.8 times the enterprise value to the expected revenue for 2027, reinforcing the rationale behind the price [1] Brand Synergy - Puma, with over 70 years of history, excels in various sports sectors and has a strong global presence, particularly in Europe, Latin America, Africa, and India, while its revenue from the Chinese market remains relatively low [2] - The acquisition is expected to enhance Anta Sports' brand portfolio and improve its international competitiveness through complementary product offerings and regional strengths [2] - Anta Sports has successfully developed brands like FILA and Descente in China, and aims to leverage its experience to revitalize Puma's brand value post-acquisition [2] Earnings Forecast and Valuation - The EPS forecast for 2025 is maintained at RMB 4.71, while the forecasts for 2026 and 2027 have been adjusted downwards by 5% and 8% to RMB 4.76 and RMB 5.04 respectively [2] - The current P/E ratios for 2026 and 2027 are projected at 14x and 13x, with a maintained outperform rating for the industry [2] - The target price is set at HKD 110.91, corresponding to 21x and 19x P/E for 2026 and 2027, indicating a potential upside of 45% [2]

2026年1月27日，中国体育用品龙头企业安踏体育（股票代码：2020.HK）正式公告，已与法国皮诺 （Pinault）家族旗下投资公司Artémis签订协议，以15.06亿欧元（约合人民币122.78亿元）收购德国运 动品牌彪马（PUMA SE）29.06%的股权。交易完成后，安踏将成为彪马的单一最大股东，但暂不发起 要约收购。 本次交易对价为每股35欧元，总金额15.06亿欧元，资金全部来源于安踏自有现金储备。交易预计于 2026年底前完成，仍需通过中国、欧盟等多地反垄断审查及股东大会批准。若未在2026年12月31日前完 成交割，安踏需向卖方支付1亿欧元补偿金。安踏控股股东（持股52.83%）已承诺支持此项交易。 此举是安踏"单聚焦、多品牌、全球化"战略的关键推进。彪马作为全球领先的运动品牌，在足球、跑 步、篮球等细分领域及欧洲、拉美、亚洲市场拥有深厚根基，与安踏现有品牌矩阵形成互补。安踏集团 董事局主席丁世忠表示，收购将助力安踏"提升全球市场影响力"，并强调尊重彪马的品牌独立性与管理 团队。 此外，安踏近期资本动作频繁（如收购狼爪、投资Musinsa平台），其现金流压力值得关注。尽管2025 年旗下品 ...

1月27日，安踏体育发布公告，拟以现金支付方式收购德国运动品牌Puma（彪马）所属公司Puma SE的29.06%股权，涉及4301万股普通股，交易对价为每 股35欧元，总额达15.06亿欧元（约合122.78亿元人民币）。交易完成后，安踏将成为彪马的最大股东。消息公布后，安踏体育股价早盘一度涨超3%。截 至1月27日收盘，安踏体育报77.9港元/股，涨2.03%，总市值约2180亿港元。 安踏在公告中表示，本次收购是集团推进"单聚焦、多品牌及全球化"战略的重要举措，有望进一步提升其全球市场地位与品牌知名度，增强国际竞争力。 交易预计于2026年底前完成，仍需相关监管批准与交割条件满足，资金全部来源于安踏内部自有现金储备。 资料显示，彪马约80%营收来自欧洲、美洲及中东等高消费市场。此举被视为安踏打通全球高端市场、拓展国际渠道的关键一步。 近年来，安踏通过持续并购构建品牌矩阵，旗下已拥有FILA、迪桑特、可隆体育等品牌，并通过持有亚玛芬体育股份间接运营始祖鸟、萨洛蒙、威尔胜 等知名户外与运动品牌。2009年，安踏收购FILA中国运营权，奠定多品牌基础，并逐步超越李宁成为国内运动品牌龙头。业内人士指出，安踏此次 ...

可能有人会问，彪马不是那个大名鼎鼎的德国运动品牌吗？没错！彪马1948年创立，主打鞋服和配饰， 曾经也是风靡全球的存在，但最近日子不太好过。 看一组扎心数据：2023年净利润3.6亿欧元，2024年降到3.42亿欧元，到了2025年直接亏麻了——上半年 净亏2.47亿欧元，第三季度又亏了6230万欧元，为了控成本，已经裁员500人，还计划再裁900个白领岗 位。 而安踏这边，简直是反向操作！作为咱们中国体育品牌的龙头，安踏早就开启了"收购模式"：2019年拿 下亚玛芬体育，手握始祖鸟、萨洛蒙；2025年刚全资收购德国狼爪，现在又瞄准了彪马。 而且安踏的业绩是真能打！2025年上半年，营收创下历史新高，达到385.4亿元，同比增长14.3%，旗下 安踏、FILA品牌稳步增长，其他品牌更是暴涨61.1%，这实力难怪敢出手抄底。 不过，安踏也有自己的问题。尽管不断地"买买买"，安踏体育2025年上半年的毛利率承压下滑。数据显 示，报告期内，安踏体育毛利率同比下降0.7个百分点至63.4%，其中安踏品牌毛利率下滑1.7个百分点 至54.9%，斐乐品牌毛利率下滑2.2个百分点至68%。收购的始祖鸟此前也曝出"炸山"舆情 ...

花旗发布研报称，安踏体育(02020)今早(27日)宣布以15亿欧元收购运动品牌Puma的29%股权，交易完成 后将成为Puma最大股东。该行认为，由于市场对此次收购已有预期，故维持对安踏的"买入"评级，目 标价107港元。 花旗强调，随著Puma收购案及公司对2026年的审慎展望已充分与市场沟通，短期利空因素已基本释 放。行业选股依次为安踏>滔搏(06110)，均予"买入"评级。 报告指出，收购对价相当于每股35欧元，约为Puma2025年预测市销率的0.7倍。安踏管理层在电话会议 中表明，现阶段并无将Puma私有化的计划，且收购资金将全部来自内部资源，不会影响公司的股息分 派及股东现金回报。花旗认为，这缓解了市场对安踏可能进行股权融资或全面合并Puma的担忧。 该行分析，安踏过往在收购FILA及Amer Sports后展现出卓越的整合与营运赋能能力，对其未来协助 Puma拓展业务(特别是在中国市场)具有信心。管理层预期，双方在品牌、供应链、分销渠道及物流基础 设施等方面可产生显著协同效应。该交易尚需通过监管审批及股东大会批准。 ...

Core Viewpoint - Anta Sports (02020) announced the acquisition of a 29% stake in Puma for €1.5 billion, becoming the largest shareholder of Puma, which is expected to enhance its market position and operational capabilities [1] Group 1: Acquisition Details - The acquisition price is equivalent to €35 per share, approximately 0.7 times Puma's projected price-to-sales ratio for 2025 [1] - Anta's management confirmed there are no current plans to privatize Puma, and the acquisition will be funded entirely from internal resources, ensuring no impact on dividend distribution and shareholder cash returns [1] Group 2: Market Reaction and Analyst Insights - Citi maintains a "Buy" rating on Anta with a target price of HKD 107, citing that the market had already anticipated this acquisition [1] - The acquisition alleviates market concerns regarding potential equity financing or a full merger with Puma [1] Group 3: Strategic Implications - Anta has demonstrated strong integration and operational empowerment capabilities in past acquisitions, such as FILA and Amer Sports, which instills confidence in its ability to assist Puma in expanding its business, particularly in the Chinese market [1] - Management expects significant synergies in branding, supply chain, distribution channels, and logistics infrastructure between Anta and Puma [1] Group 4: Regulatory and Market Outlook - The transaction is subject to regulatory approval and shareholder meeting consent [1] - With the communication of the Puma acquisition and a cautious outlook for 2026, short-term negative factors have largely been addressed [1]

花旗发表研报指，安踏体育宣布以15亿欧元收购运动品牌Puma的29%股权，交易完成后将成为Puma最 大股东。该行认为，由于市场对此次收购已有预期，维持对安踏的"买入"评级，目标价为107港元。安 踏管理层在电话会议中表明，现阶段并无将Puma私有化的计划，且收购资金将全部来自内部资源，不 会影响公司的股息分派及股东现金回报。花旗认为，这缓解了市场对安踏可能进行股权融资或全面合并 Puma的担忧。该行分析，安踏过往在收购FILA及Amer Sports后展现出卓越的整合与营运赋能能力，对 其未来协助Puma拓展业务(特别是在中国市场)具有信心。 ...