Core Viewpoint - The collaboration between Keep and athlete Sun Yingsha aims to promote the "National Fitness" initiative and contribute to the construction of a healthy China, leveraging Sun's positive image and the brand's philosophy of "Discipline gives me freedom" [1]. Group 1: Brand Collaboration - Keep officially announces Sun Yingsha as its brand ambassador, emphasizing a mutual empowerment between the brand and the athlete [1]. - The partnership is expected to ignite public enthusiasm for sports and encourage participation in fitness activities [1]. Group 2: Event and Merchandise - A series of events and merchandise, including collectible medals and sports bags, are being launched as part of the collaboration [4][5]. - The event registration fees vary, with specific packages priced at 199 and 79, offering different items such as medals, bags, and plush toys [4][5]. Group 3: Digital Engagement - Users can engage with the campaign through the Keep app, where they can search for Sun Yingsha and sign up for challenges [10]. - The app also features a new AI coach, enhancing personalized fitness plans for users [10].

Core Viewpoint - Keep has entered a strategic partnership with SF Express, enhancing its service offerings and aiming for growth in user engagement through various initiatives [1][2] Group 1: Strategic Partnership - Keep's collaboration with SF Express includes both online and offline components, with the launch of the "SF Express Knight Sports Circle" for riders, potentially increasing daily active users to 30,000 [1] - SF Express plans to host eight offline events annually, incentivizing participation with Keep-branded medals [1] Group 2: Financial Performance - In the first half of the year, Keep achieved a turnaround in adjusted profits, with positive progress in AI coaching [2] - According to a report from Founder Securities, Keep's revenue is expected to recover in the second half of the year, with continuous improvement in profits [2] - The company is anticipated to return to a growth trajectory in the second half, supported by the enhancement of AI features and product lines, with adjusted net profit margins projected to exceed 5% [2] Group 3: Future Developments - Keep plans to upgrade its app to version 8.0 in 2025, followed by a new 9.0 AI version, leveraging large models to create an AI Agent [1] - Kinetic.ai is developing a specialized model for Keep in the sports health sector, marking an industry first [1]