Group 1 - The core viewpoint of the report is that Anta Sports (02020) is expected to see revenue growth from FY25E to FY27E, with projected revenues of 785.3 billion, 860.3 billion, and 942.0 billion yuan, representing year-on-year growth of +10.9%, +9.6%, and +9.5% respectively [1] - The net profit attributable to the parent company is forecasted to be 132.4 billion, 144.1 billion, and 162.0 billion yuan for FY25E to FY27E, showing a year-on-year decline of -15.1% (excluding equity investment income, it is +11.1%), +8.8%, and +12.4% respectively [1] - The report maintains a "buy" rating with a target price of 98.0 HKD, corresponding to a PE ratio of approximately 18.8 times for FY25E and a static PE of about 16.0 times, indicating an expected price increase of 25.8% from the current price [1] Group 2 - The company plans to acquire a 29% stake in PUMA for approximately 1.5 billion euros, equivalent to 122.8 billion yuan, which would make it the largest shareholder of PUMA if the transaction is completed [2] - This acquisition is expected to leverage PUMA's strong global brand value and enhance the company's brand operation capabilities, further advancing its globalization strategy [2] Group 3 - In Q4 FY25, the overall retail sales of the group met expectations, with FILA showing mid-single-digit growth and a quarter-on-quarter acceleration, while other brands achieved a growth rate of 35% to 40%, with Descente growing by 25% to 30% and becoming the third brand in the group to exceed 10 billion yuan in retail scale [3] - Other brands also performed well, with overall growth exceeding expectations, achieving 45% to 50% growth [3] Group 4 - For FY25, the operating profit margin (OPM) of various brands met initial guidance, with Anta achieving an OPM of 20% to 25% and FILA maintaining an OPM of around 25% despite brand and product promotions [4] - Descente and KELON contributed positively to profit margins, while the new brand Wolf Claw maintained an OPM range of 25% to 30% [4] Group 5 - In FY26, assuming a stable macro environment, Anta aims for positive revenue growth, while FILA seeks to sustain its growth momentum from FY25 [5] - Other brands may experience a slowdown in growth due to a higher revenue base, and the operating profit margins are expected to remain relatively stable, excluding the Wolf Claw brand [5]

Core Viewpoint - Tianfeng Securities maintains a "Buy" rating for Anta Sports (02020), emphasizing the company's strategy of "single focus, multiple brands, and globalization" to drive growth through its dual core brands [1] Brand Analysis - Mature Brand: Anta brand achieved revenue of 17 billion yuan in H1 2025, a year-on-year increase of 5.4%, accounting for approximately 44% of total revenue with a gross margin of 54.9% [2] - Growth Brand: FILA brand generated revenue of 14.2 billion yuan in H1 2025, up 8.6% year-on-year, representing about 37% of total revenue with a gross margin of 68% [2] - Emerging Brand Portfolio: Other brands, including DESCENTE and KOLONSPORT, reported revenue of 7.4 billion yuan in H1 2025, a significant year-on-year increase of 61.1%, now accounting for about 19% of total revenue with a gross margin of 73.9% [2] Channel Analysis - DTC: Direct-to-Consumer (DTC) revenue reached 9.4 billion yuan in H1 2025, growing 5.3% year-on-year, making up approximately 56% of total revenue [3] - E-commerce: Revenue from e-commerce was 6.1 billion yuan in H1 2025, reflecting a year-on-year growth of 10.1%, contributing about 36% to total revenue [3]